Zemanta

Last updated
Zemanta
Zemanta-logo.png
Developer(s) Zemanta, Inc.
Initial release March 26, 2008 (2008-03-26)
Operating system Cross-platform
Website www.zemanta.com

Zemanta is a private company whose main product is an enterprise platform for content marketing. Its Zemanta One platform utilizes real-time bidding (RTB) to help brands, trade desks and digital agencies promote marketing content to global audiences. Zemanta has headquarters in New York City and Ljubljana, Slovenia. [1] [2] . The company has been bought by Outbrain in July 2017, but continues to operate under its own brand [3] .

New York City Largest city in the United States

The City of New York, usually called either New York City (NYC) or simply New York (NY), is the most populous city in the United States and thus also in the state of New York. With an estimated 2017 population of 8,622,698 distributed over a land area of about 302.6 square miles (784 km2), New York is also the most densely populated major city in the United States. Located at the southern tip of the state of New York, the city is the center of the New York metropolitan area, the largest metropolitan area in the world by urban landmass and one of the world's most populous megacities, with an estimated 20,320,876 people in its 2017 Metropolitan Statistical Area and 23,876,155 residents in its Combined Statistical Area. A global power city, New York City has been described as the cultural, financial, and media capital of the world, and exerts a significant impact upon commerce, entertainment, research, technology, education, politics, tourism, art, fashion, and sports. The city's fast pace has inspired the term New York minute. Home to the headquarters of the United Nations, New York is an important center for international diplomacy.

Ljubljana Capital city in City Municipality of Ljubljana, Slovenia

Ljubljana is the capital and largest city of Slovenia. It has been the cultural, educational, economic, political, and administrative centre of independent Slovenia since 1991.

Contents

Financing

Venture funded by Eden Ventures, Union Square Ventures and T.A.G. The Accelerator Group.

Union Square Ventures

Union Square Ventures (USV), is an American New York-based venture capital firm, that manages assets totaling $1 billion as of March 2016. The firm is one of the top returning venture capital funds in the world, its 2004 fund returning 13.91 times cash-on-cash with an IRR of 67.0%. The firm has had a billion dollar exit every year since 2011 including Zynga ’11 at 7.7B, Indeed ’12 at 1.4B, Tumblr ’13 1.1B, Twitter ’13 at 14.2 B, Lending Club ’14 at 5.42B, Etsy ’15 at 1.78B, Twilio ’16 at 1.23B, and MongoDB '17 at 1.6B Additionally, the firm's founder Fred Wilson has a high public profile in the tech world stemming in part to his blog AVC.com.

History

The company first launched in 2007 after being chosen as a winner of Seedcamp 2007. Zemanta's original technology focused on the semantic web, developing a content and links suggestion plugin for publishers, bloggers and other content creators.[1] It suggested links to context-relevant articles. It also suggested images found on the internet that are context relevant, as well as keywords, and tags. The suggestions are delivered to the users through a point and click interface. Zemanta launched its Content DSP, Zemanta One, in spring 2014.

See also

References

  1. ↑ Zemanta, a Slovenian Start-Up's Tale Archived October 31, 2009, at the Wayback Machine ., Businessweek, 2009
  2. ↑ Zemanta, for Snazzier Blogs Archived May 12, 2009, at the Wayback Machine .
  3. ↑ Shields, Ronan (July 25, 2017). "More consolidation in adtech as Outbrain buys Zemanta to build out programmatic native". The Drum. Retrieved August 4, 2017.
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