Company type | Public |
---|---|
Nasdaq: OB | |
Industry | Internet |
Founded | 2006 |
Founders | Yaron Galai Ori Lahav [1] |
Headquarters | |
Key people | Yaron Galai, David Kostman, CO-CEO [3] |
Products | Content Discovery Platform |
Revenue | $992 million (2022) [4] |
Number of employees | 850 |
Website | www |
Outbrain is a web recommendation [5] platform founded in 2006 by Co-Founder and Co-CEO Yaron Galai and Co-Founder, Chief Technology Officer and General Manager, Ori Lahav. [6] The company is headquartered in New York City. [5] Yaron Galai resigned in February 2024 [7] . The company generates revenue for online publishers by displaying feeds of content and ads, or boxes of links, known as chumboxes, to pages within a website or mobile platform. [5] Advertisers pay Outbrain on a pay-per-click basis and a portion of that revenue is shared with publishers. [8]
The quality of Outbrain's recommendations have been debated. [9] [5] [10]
Outbrain is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader. Some of the content recommended by Outbrain link to publisher's own content, while others link to other sites.
As of March 2019 [update] , Outbrain's promoted articles are found on 108,121 websites. [11] In 2020, Outbrain delivered an average of 10 billion recommendations daily for over 20,000 advertisers. [12] [13]
Outbrain first marketed its content discovery platform in 2006.
It was founded by Yaron Galai and Ori Lahav, who were both officers in the Israeli Navy. [14] Galai sold his company Quigo to AOL in 2007 for $363 million. [15] Lahav worked at Shopping.com, acquired by eBay in 2005. [16]
The company is headquartered in New York with global offices in London, San Francisco, Chicago, Washington, D.C., Cologne, Gurugram, Paris, Ljubljana, Munich, Milan, Madrid, Tokyo, São Paulo, Netanya, [17] Singapore, and Sydney. [18]
Outbrain went public in July 2021. The company offered 8 million shares in the IPO, bringing in $160 million. [19] [20]
Outbrain has acquired 6 companies—related content recommendation platform, Surphace (February 2011), [21] content curation platform, Scribit (December 2012), [22] and predictive analytics company, Visual Revenue (March 2013). [23] In early 2016, Outbrain acquired technology company Revee. [24] [25] In July 2017, Outbrain acquired Zemanta. [26] In February 2019, Outbrain acquired Ligatus. [27]
In October 2019, Outbrain announced its intention to merge with Taboola under the Taboola brand. [28] In September 2020, Taboola and Outbrain ceased merger discussions. [29]
Advertisers typically pay on a pay-per-click basis and publishers generate income from external clicks. [30] [8] Approximately 75% of that revenue is paid to the site or app which presented the Outbrain link. [31] Outbrain shares advertising revenue with publishers who implement their feeds or links on their sites, which are sometimes referred to as chumboxes. [32] [10]
Outbrain has often been compared with competitor Taboola. [33] [34] One way that Outbrain claimed to distinguish itself from Taboola was that it tried to pre-filter spammy links before displaying them, whereas Taboola had a feature called Taboola Choice, where users can offer feedback on what recommendations they do not like. [35] [36]
Both Outbrain and Taboola have been described by Internet commentators as alternatives to Google AdSense that content publishers could consider for revenue streams. [37] [38]
In November 2012, in response to criticism of it for low-quality links, Outbrain decided to cut off showing such links and stated that doing so would cause it a 25% revenue cut, but that it was important for its long-term reputation with publishers and users. [39] In 2021, Outbrain revamped its algorithm to incorporate machine learning and artificial intelligence to improve the quality of its ads. [40] However, the quality of Outbrain's recommendations have been debated. [35] [41] [42]
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Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases it functions like an advertorial. The word native refers to this coherence of the content with the other media that appear on the platform.
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Flurry is an American mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. Flurry analyzes 150 billion app sessions per month. The company's analytics platform tracks application sessions in iOS, Android, HTML5, and JavaME platforms. Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users. Flurry was acquired by Yahoo! on July 21, 2014 for somewhere between $200 and $300 million.
AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California. Founded in 2012, it operated in stealth mode until 2014. AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games. AppLovin also has large investments in various mobile game publishers. In 2020, 49% of AppLovin's revenue came from businesses using its software and 51% from consumers making in-app purchases.
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This page is a timeline of online advertising. Major launches, milestones and other major events are included.
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A chumbox is a form of online advertising that uses a grid of thumbnails and captions to drive traffic to other sites and webpages. This form of advertising is often associated with low quality clickbait links and articles. The term derives from the fishing practice of "chumming", the use of fish meat as a lure for fish.
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You know that chumbox of weird garbage that appears at the bottom of most news sites, including this one? You know the one! It's labeled "Promoted stories" or "Around the web." It's got headlines like: "1 Weird Trick to Lose Weight," "You Won't Believe What [STAR NAME HERE] Looks Like Today!," and "Throw this vegetable out!" There are two major players in the field — Taboola and Outbrain