| Company type | Public-benefit corporation |
|---|---|
| Industry | Fintech |
| Founded | 2015 |
| Founders |
|
| Headquarters | , U.S. |
Key people | Mark Cuban |
| Products |
|
| Website | www |
ZenBusiness is an American software-as-a-service company that provides business formation and fintech services. [1] [2] It was founded in 2015 by Ross Buhrdorf and Shanaz Hemmati and is headquartered in Austin, Texas. [3] [4] It operates as a public-benefit corporation. [5]
ZenBusiness was founded in 2015 by Ross Buhrdorf and Shanaz Hemmati. [3] Before founding ZenBusiness, Buhrdorf served as the CTO of the vacation rental company HomeAway, which was eventually acquired by Expedia. [6] Hemmati also served as an executive at HomeAway before co-founding ZenBusiness with Buhrdorf. [7]
Initially, the company operated according to a product-led growth (PLG) strategy, offering some services for free. In 2018, ZenBusiness began offering the same services and SaaS simultaneously.
In 2020, ZenBusiness transitioned to an annual package-based model. In the same year, ZenBusiness acquired the digital banking platform Joust. [8] [9] The following year, ZenBusiness launched its own money management app, ZenBusiness Money. [10]
In 2022, ZenBusiness acquired the growth-engine platform Ureeka. [11]
ZenBusiness launched Velo, an AI agent and chatbot for automating business tasks, such as filing regulations, doing research, creating websites, and providing personalized advice, in 2025. [12]
Mark Cuban serves as an advisor, shareholder, and spokesperson for ZenBusiness. [12] [13]