Zillions, originally titled Penny Power, was a children's magazine published by the Consumers Union, the publisher of Consumer Reports . [1] Founded in 1980, at its peak, the magazine covered close to 350,000 subscribers. [2]
It gave children financial advice for budgeting their allowances and saving for a big purchase, reviewed kid-oriented consumer products (e.g., toys, clothes, electronics, food, videogames, etc.), and generally promoted smart consumerism in kids and teens; testing of products came from kids of the age range a product was targeted toward. It also taught kids about deceitful marketing practices practiced by advertising agencies. [3] While children asked questions, suggested topics to cover, and helped product test, the editorial staff was made up of adults with experience in children's media, including Mad magazine, and in home economics. [4] In one article, the magazine said children were exposed to 3,000 ads a day. [4] The magazine did not run any advertisements. [2] It changed its name from Penny Power to Zillions because penny suggested its readers had limited consumer power. [4]
A 1982 review of the magazine praised its child appeal and value as a teaching tool in schools. [5] There were also TV specials that ran on PBS and HBO. [6] The magazine folded in 2000, after a change in leadership at the Consumers Union led it to closing down the magazine which only broke even. [4] [7]
Sony Group Corporation, formerly known as Tokyo Tsushin Kogyo K.K. and Sony Corporation (ソニー株式会社), commonly known as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. The Sony Group comprises entities such as Sony Corporation, Sony Semiconductor Solutions, Sony Entertainment, Sony Interactive Entertainment, Sony Financial Group, and others.
"Junk food" is a term used to describe food that is high in calories from macronutrients such as sugar and/or fat, and possibly sodium, making it hyperpalatable, but with insufficient dietary fiber, protein, or micronutrients such as vitamins and minerals. It is also known as HFSS food. The term junk food is a pejorative dating back to the 1950s. Many variations of junk food can be easily found in most supermarkets and fast-food restaurants. Due to easy accessibility, commercially-oriented packaging, and often-low prices, people are most likely to consume it.
Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
Energy Star is a program run by the U.S. Environmental Protection Agency (EPA) and U.S. Department of Energy (DOE) that promotes energy efficiency. The program provides information on the energy consumption of products and devices using different standardized methods. The Energy Star label is found on more than 75 different certified product categories, homes, commercial buildings, and industrial plants. In the United States, the Energy Star label is also shown on the Energy Guide appliance label of qualifying products.
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
Whole Foods Market, Inc., a subsidiary of Amazon, is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections. As of March 4, 2019, Whole Foods has more than 500 stores in North America and seven in the United Kingdom.
PC Magazine is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and continues as of 2024.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising.
ConsumerLab.com, LLC. is a privately held American company registered in White Plains, NY. It is a publisher of test results on health, wellness, and nutrition products. Consumer Labs is not a laboratory, but contracts studies to outside testing laboratories. It purchases dietary supplement products and other consumer goods directly from public storefronts and online retailers, contracts for testing by private laboratories, and publishes reports based on the results. It primarily derives revenue from the sale of subscriptions to its online publications, which are paywalled. Other sources of revenue include a proprietary certification program, licensing fees, contents re-publication license fees, and advertising.
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Kids in Danger (KID) is an American non-profit dedicated to educating parents, training engineers, designers, and manufacturers, and advocating for improvements in children's product safety in cribs, toys, bathtub seats, bunk beds, car seats, carriers, costumes, crib bumpers, high chairs, gates, play yards, strollers, walkers, and other potentially dangerous items. Its website supplies listings of products recalled by the Consumer Product Safety Commission and provides suggestions and information on how to protect children. KID also works alongside other groups such as the Consumer Federation of America and Consumer Reports in order to improve product safety.
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Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the sellers have to find a way to show the seller interest in their product. It is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to internet users, as well as being a financial burden on internet service providers. Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. Advertising frequently uses psychological pressure on the intended consumer, which may be harmful. As a result of these criticisms, the advertising industry has seen low approval rates in surveys and negative cultural portrayals.
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Austin Michael Beutner is an American businessman who served as Los Angeles Unified School District Superintendent from May 1, 2018 to June 30, 2021. He previously served as the first deputy mayor of Los Angeles from 2010 through 2013, and briefly ran in the 2013 Los Angeles mayoral election. Prior to entering politics, Beutner was an investment banker and would later become the publisher and CEO of the Los Angeles Times and The San Diego Union-Tribune.
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