Zukor's was a U.S. chain of women's clothing stores, specializing in dresses. The company was part of a broader trend of dress shops that catered to middle-class and upper-middle-class women, offering stylish, ready-to-wear fashion at accessible prices. [1]
Benjamin Zukor established the business in 1914 in New York City, starting with a modest shop that specialized in women's apparel. Around a year later, Zukor opened a second New York store. [1]
West Coast stores that Zukor opened were in order: [1]
and between 1929 and 1934 in: [1]
By 1934, the Oakland Tribune described the chain as a five-million-dollar "national institution" that had "served millions of patrons". [1]
The chain opened its fourteenth West Coast store in Fresno, California in 1936 at 1018 Fulton Street at a cost of $50,000 (equivalent to $1,097,842in 2023). [5]