10 daily

Last updated

10 daily
10 daily logo.png
Type of site
Media news
Dissolved May 22, 2020;2 years ago (2020-05-22)
Owner Ten Network Holdings
EditorChris Harrison
URL 10daily.com.au
CommercialYes
RegistrationFree
LaunchedMay 14, 2018;4 years ago (2018-05-14)
Current statusClosed

10 daily was a news and entertainment website. Part of the Ten Network Holdings, it was launched in May 2018 as Ten daily, [1] and rebranded as 10 daily that October as part of an overall rebranding of the network. [2] The site had 1.04 million visitors in September 2018. [3] 10 daily creates content aimed at the 18 to 39-year-old demographic; [1] as of May 2019, the majority of visitors were between 18 and 44, female, and accessing the website on mobile devices. [4] On their first anniversary 10 daily launched a new tagline, "news with benefits". [4]

The 10 daily website closed on 22 May 2020, though some content has been transferred to 10 Play and social media accounts. [5] [6]

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References

  1. 1 2 Kelly, Vivienne (14 May 2018). "Ten launches Ten Daily as it attempts to claw back digital audiences from rivals". Mumbrella . Archived from the original on 25 July 2019.
  2. Samios, Zoe (31 October 2018). "Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First". Mumbrella . Archived from the original on 4 August 2019.
  3. Manning, James (31 October 2018). "It's 10, but not as you know it – first-run local content across 50 weeks". Mediaweek . Archived from the original on 4 May 2019.
  4. 1 2 Blackiston, Hannah (14 May 2019). "Ten Daily celebrates one year delivering 'news with benefits'". Mumbrella . Archived from the original on 14 May 2019.
  5. Rigby, Britney (18 May 2020). "10 Daily to close this Friday". Mumbrella . Archived from the original on 18 May 2020.
  6. Knox, David (18 May 2020). "10 to close 10 Daily, Sales Team Redundancies". TV Tonight. TV Tonight . Retrieved 16 May 2020.