 | |
| Editor-in-chief | Martin Kunz |
|---|---|
| Categories | |
| Frequency | Quarterly |
| Publisher | BCN |
| Founded | 1925 |
| Company | ADAC |
| Country | Germany |
| Based in | Munich |
| Language | German |
| ISSN | 0007-2842 |
ADAC Motorwelt (German : ADAC Motoring) is an automobile and travel magazine published in Munich, Germany. It is a member-magazine of ADAC (Allgemeiner Deutscher Automobil-Club e.V.) and due to 21,4 millions ADAC-members it was over decades one of the magazines in Germany with the highest circulation. [1] [2] [3]
ADAC Motorwelt was established in 1925 as a monthly magazine of ADAC. [4] The magazine and ADAC Sport are the successors of another car magazine, Der Motorfahrer, which was published for 22 years until 1925. [4] ADAC Motorwelt is the official media outlet of ADAC. [5] [6] Its publisher is ADAC Verlag. [6] [7] The magazine was published monthly. Like ADAC, ADAC Motorwelt has its headquarters in Munich. [8]
ADAC Motorwelt covers articles mainly on cars and travel-related topics. [8] The magazine features also news about road tests, motor sports and new model previews. [8] It publishes several lists and provides awards, including "Germany’s favourite car", based on reader votes. [9] In January 2014 Michael Ramstetter, editor of the magazine, resigned from the post due to alleged vote manipulation in relation to the award of "Germany’s favourite car" for 2013. [9] [10]
Since 2020, the ADAC has had a magazine produced and marketed as a commission from the media group Burda. [11] From 2020 on ADAC Motorwelt is published quarterly. Officially ADAC is still publisher, and former editor-in-chief Martin Kunz continues to oversee the content. At the same time, ADAC enhances and expands its digital communication channels, and its postal delivery to members' households was stopped. [11]
ADAC Motorwelt is available at the ADAC local offices, travel agencies and driver safety locations as well as the Edeka and Netto supermarkets. All members need to do to get a copy of the magazine is show their membership card. [12]
In 1992 ADAC Motorwelt had a circulation of 10.9 million copies. [13] It was the top special interest magazine worldwide in 2001 with a circulation of 13,162,000 copies. [14] The magazine had an average circulation of 13,777,000 copies in 2003, making it the largest magazine in Germany. [7] It was again the largest magazine in the country with a circulation of 13,616,000 copies in 2005. [15] During the fourth quarter of 2006 its circulation was 13,849,000 copies. [7] Its total circulation was 13,700,000 copies in 2006, making it the largest magazine in Germany. [16]
The circulation of ADAC Motorwelt was 13,808,111 copies in 2010, making it the largest European automobile magazine. [17]
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