Action Advertiser

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Action Advertiser, originally Action Advertising Co. and now officially known as Action Publications, is a newspaper based out of Fond du Lac, Wisconsin which features only "good news" along with retail, display and classified advertising. All Action products are free and delivered to homes in Fond du Lac, Dodge and Green Lake Counties, respectively. Action Publications newspapers, Action Sunday (Action Sunday West) and Action Advertiser are offered on Sunday and Wednesday. The Fond du Lac Reporter, Action Publication's sister paper, offers a daily news product.

Contents

Action Publications also has a commercial print division, Action Printing, established in 1973, which is a national printer of publications, manuals, directories and books, as well as other large-scale jobs. Its digital department offers small-scale short run printing capabilities. Darwin Bethke currently serves as general manager of Action Printing.

Products

'Action Publications distributes a large number of products and special sections each year. The following are their core products:

History

Action Publications was started by Jim Carew and his family in 1970 in downtown Fond du Lac at 59 N. Main St. [1] Action Printing, a division of Action Publications, was established in 1973. In 1980, Carew built a new facility on Rolling Meadows Drive, on the west side of Fond du Lac and moved the operation there. The Rolling Meadows facility underwent six expansions between 1980 and 1999 to keep up with the growing business. The facility is now in the excess of 100,000 sq. ft.. It was purchased by Gannett Company in 2002. [2] At that time, Action had $25 million in revenue between the news division and the commercial print division. [2] Action Printing in-house commercial printing produces large-scale projects (1000 copies and up) and their digital department offers short-run print capabilities. In 2009, The Reporter, also owned by Gannett, moved its offices to the Action Publications facility.

Timeline:


Awards

The Association of Free Community Papers awarded the General Excellence or Best of Show awards, the first free newspaper in history to receive the award back to back as the best free newspaper in North America. [3] It has received the award over 20 times including the last six straight years. [3] In 2008, it received the Wisconsin Community Papers General Excellence Award for newspapers with over 20,000 circulation, the fourth straight time it received the award. [4] It received 33 awards for newspapers with over 10% news content. [4]

Action Printing has received the National Association for Printing Leadership’s Gold Top Management Award in seven out of the past nine years. [3]

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References

  1. ↑ "Action in Wisconsin; a daily paper and commercial work spur this nonheatset printer to a 30% annual growth rate. (Action Advertiser)". Graphic Arts Monthly. October 1988. Retrieved 2008-11-08.[ dead link ]
  2. 1 2 Daykin, Tom (August 3, 2002). "USA Today Parent Gannett Buys Fond du Lac County, Wis., Commercial Printer". Milwaukee Journal Sentinel . Retrieved 2008-11-08.
  3. 1 2 3 "Meet our Alumni: Robert (Bob) Carew". University of Wisconsin-Fond du Lac. Archived from the original on 23 December 2008. Retrieved 2008-11-08.
  4. 1 2 "Action Advertiser earns 33 awards in competition". The Fond du Lac Reporter. August 24, 2008. Retrieved 2008-11-08.[ dead link ]
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