Actually

This article is about the Pet Shop Boys album. For the film, see Actually (film). For the Nogizaka46 song, see Actually...

Actually
Studio album by Pet Shop Boys
Released	7 September 1987 (1987-09-07) [1]
Recorded	1986–1987
Studio	Sarm West and Advision (London)
Genre	Synth-pop dance-pop disco
Length	47:52
Label	Parlophone
Producer	Stephen Hague David Jacob Julian Mendelsohn Pet Shop Boys Shep Pettibone Andy Richards
Pet Shop Boys chronology
Disco (1986) Actually (1987) Introspective (1988)
Singles from Actually
"It's a Sin" Released: 15 June 1987 "What Have I Done to Deserve This?" Released: 10 August 1987 "Rent" Released: 12 October 1987 "Heart" Released: 21 March 1988

Actually (stylised as Pet Shop Boys, actually.) is the second studio album by English synth-pop duo Pet Shop Boys, released on 7 September 1987 by Parlophone in the United Kingdom and by EMI Manhattan in North America. According to Neil Tennant ^{[2] [3] [4]} and music historian Wayne Studer, ^[5] Actually loosely critiques Thatcherism, ^{[2] [5]} the political zeitgeist of the 1980s, and was recorded in anticipation of Margaret Thatcher's re-election. ^[6]

Album cover

The album cover was originally going to feature a painting by Scottish artist Alison Watt who had just won the National Portrait Gallery supported John Player Portrait Award. ^[7] The group traveled to Glasgow, along with photographer Eric Watson and designer Mark Farrow to meet her. Sittings for the painting would have taken three weeks, so instead photos were taken of the duo in different poses. After a few weeks, Watt submitted the painting, but Lowe was unhappy with how he looked in it. The painting was reworked and although Tennant was pleased with it, Lowe still had reservations. ^[7] It was decided that the painting wasn’t right for the album and shelved it. The painting was bought by Tennant. ^[7]

While shooting the video for What Have I Done to Deserve This? , photographer Cindy Palmano was commissioned to take photographs of them for a Smash Hits cover. She placed them in front of a waist high piece of reflective metal, with a similar sheet behind them. ^[7] The photo where Neil is yawning was the favourite and Smash Hits were keen to use it as a front cover. Eric Watson then took some photos, however it was thought these weren’t strong enough for the album cover, but were used for the inner sleeve. ^[7] The group then decided that Palmano’s photo for Smash Hits was the best choice. The edition of Smash Hits was due to go to press the following day. They persuaded Smash Hits to release Palmano’s photograph and agreed to do a hastily arranged photo session for them. ^[8]

Inspired by Jean-Paul Goude’s design for Grace Jones album Slave to the Rhythm , Mark Farrow tightly cropped the photo to remove the reflective background and just have the duo on a plain white background. ^[8] Chris Lowe was, and remains, unhappy with the cover. However it has came to be seen as the defining image of them. ^[8]

Release and promotion

Actually was released on 7 September 1987 by Parlophone in the United Kingdom and by EMI Manhattan in the United States and Canada. In television commercials for the release, Lowe and Tennant were shown in black tie, blank-faced against a white background. The former seems unimpressed by a radio DJ-style Alan 'Fluff' Freeman voiceover listing their previous hits and new singles from Actually, while the latter eventually "gets bored" and yawns, with the image then freezing to create, roughly, the album's cover shot. Actually has one of only two Pet Shop Boys album covers (the other being Please) where Lowe's face is shown completely unobscured—and not wearing either his trademark baseball cap or sunglasses.

Actually spawned four UK top 10 singles: the number-one single "It's a Sin", "Rent", "What Have I Done to Deserve This?"—a duet with fellow Parlophone artist Dusty Springfield, which peaked at number two in both the UK and US and led to a resurgence of interest in Springfield's earlier work—and another UK number one in April 1988 with a remixed version of the song "Heart". ^[9]

During this period Pet Shop Boys also completed a full-length motion picture called It Couldn't Happen Here . ^[9] Featuring songs by the duo, it was most famous for containing the video for "Always on My Mind" (starring Joss Ackland as a blind priest), which—while not on Actually—was released as a single during this period.

Actually was re-released in 2001 (as were most of the duo's albums up to that point) as Actually/Further Listening 1987–1988. ^[10] The reissue was digitally remastered and included a second disc of B-sides, remixes done by Pet Shop Boys and previously unreleased material from around the time of the album's original release. Another re-release followed on 9 February 2009 under the title of Actually: Remastered, containing only the 10 tracks of the original release. With the 2009 re-release, the 2001 two-disc reissue was discontinued. On 2 March 2018, a new remastered two-disc Actually/Further Listening edition was released; the content remains the same as the 2001 edition.

Critical reception

Professional ratings

Review scores
Source	Rating
AllMusic	[11]
Los Angeles Times	[12]
Mojo	[13]
Q	[14]
Record Mirror	3/5 [15]
The Rolling Stone Album Guide	[16]
Sounds	[17]
Spin Alternative Record Guide	9/10 [18]
Uncut	8/10 [19]
The Village Voice	A− [20]

Actually was well received by critics. In December 1987, Robert Christgau of The Village Voice praised it as "actual pop music with something actual to say—pure commodity, and proud of it." ^[20] In his retrospective review, Stephen Thomas Erlewine of AllMusic said that Actually is the album where "the Pet Shop Boys perfected their melodic, detached dance-pop." ^[11]

Actually is featured in the 2005 musical reference book 1001 Albums You Must Hear Before You Die , ^[21] and has been recognised in various other "must-listen" lists. In 2006, Q magazine included Actually in its list of the "40 Best Albums of the '80s" at number 22. ^[22] In 2012, Slant Magazine ranked the record at number 88 on its list of the "100 Best Albums of the 1980s". ^[23] In 2020, Rolling Stone placed Actually at number 435 on its list of the "500 Greatest Albums of All Time". ^[24]

In popular culture

Although not released as a single, the track "Shopping" is frequently featured as background music in British television news and current affairs programmes dealing with retail business issues and as bumper music on home shopping shows. This is despite the fact that the song is actually a critique of privatisation in 1980s Britain, and has little to do with actual shopping. ^[25] "Shopping" was also used in a season 1 episode of the Disney Channel television series Lizzie McGuire . "King's Cross" served in the Japanese media as a commercial song to the Aurex's (owned by Toshiba) cassette tape recorder model XDR.

Track listing

All tracks are written by Neil Tennant and Chris Lowe, except where noted

Side one

No.	Title	Writer(s)	Length
1.	"One More Chance"	Tennant Lowe Bobby Orlando	5:30
2.	"What Have I Done to Deserve This?" (with Dusty Springfield)	Lowe Tennant Allee Willis	4:18
3.	"Shopping"		3:37
4.	"Rent"		5:08
5.	"Hit Music"		4:44

Side two

No.	Title	Writer(s)	Length
6.	"It Couldn't Happen Here"	Tennant Ennio Morricone Lowe	5:20
7.	"It's a Sin"		4:59
8.	"I Want to Wake Up"		5:08
9.	"Heart"		3:58
10.	"King's Cross"		5:10

Further Listening 1987–1988 (bonus disc)

No.	Title	Writer(s)	Length
1.	"I Want to Wake Up" (breakdown mix) (previously unreleased)		6:00
2.	"Heart" (Shep Pettibone version) (previously unreleased)		4:12
3.	"You Know Where You Went Wrong"		5:50
4.	"One More Chance" (seven-inch mix) (previously unreleased)		3:50
5.	"It's a Sin" (disco mix)		7:41
6.	"What Have I Done to Deserve This?" (extended mix)	Lowe Tennant Willis	6:47
7.	"Heart" (disco mix)		8:40
8.	"A New Life"	Lowe Tennant Helena Springs	4:55
9.	"Always on My Mind" (demo version) (previously unreleased on CD)	Wayne Carson Thompson Mark James Johnny Christopher	4:03
10.	"Rent" (seven-inch mix)		3:33
11.	"I Want a Dog"		4:58
12.	"Always on My Mind" (extended dance mix)	Thompson James Christopher	8:15
13.	"Do I Have To?"		5:15
14.	"Always on My Mind" (dub mix) (previously unreleased on CD)	Thompson James Christopher	2:15

Personnel

Credits adapted from the liner notes of Actually. ^[26]

Pet Shop Boys

• Neil Tennant
• Chris Lowe

Additional musicians

• Andy Richards – Fairlight and keyboard programming
• Blue Weaver – Fairlight and keyboard programming
• Gary Maughan – Fairlight and keyboard programming
• Adrian Cook – Fairlight and keyboard programming
• J. J. Jeczalik – Fairlight and keyboard programming
• Dusty Springfield – guest vocals (track 2)
• Angelo Badalamenti – orchestra arrangement (track 6)

Technical

• Julian Mendelsohn – production, engineering (tracks 1, 3–5, 7); mixing (tracks 2, 9)
• Stephen Hague – production (tracks 2, 10); mixing (track 7)
• David Jacob – engineering (tracks 2, 6, 10); production (track 6); mix engineering (track 7)
• Pet Shop Boys – production (tracks 6, 8, 9)
• Shep Pettibone – production (track 8)
• Dave Meegan – engineering (track 8)
• Andy Richards – production (track 9)
• Tony Phillips – engineering (track 9)

Artwork

• Mark Farrow – design
• Pet Shop Boys – design
• Cindy Palmano – cover photograph
• Eric Watson – inner sleeve photograph

Charts

Weekly charts 1987 weekly chart performance for Actually Chart (1987) Peak position Australian Albums (Kent Music Report) [27] 16 Austrian Albums (Ö3 Austria) [28] 5 Canada Top Albums/CDs ( RPM ) [29] 16 Dutch Albums (Album Top 100) [30] 5 European Albums ( Music & Media ) [31] 4 Finnish Albums (Suomen virallinen lista) [32] 1 French Albums (IFOP) [33] 19 German Albums (Offizielle Top 100) [34] 2 Icelandic Albums (Tónlist) [35] 1 Italian Albums ( Musica e dischi ) [36] 12 New Zealand Albums (RMNZ) [37] 7 Norwegian Albums (VG-lista) [38] 3 Spanish Albums (AFYVE) [39] 2 Swedish Albums (Sverigetopplistan) [40] 2 Swiss Albums (Schweizer Hitparade) [41] 3 UK Albums (OCC) [42] 2 US Billboard 200 [43] 25 2018 weekly chart performance for Actually Chart (2018) Peak position Hungarian Albums (MAHASZ) [44] 37

Year-end charts 1987 year-end chart performance for Actually Chart (1987) Position Australian Albums (Kent Music Report) [45] 78 Canada Top Albums/CDs (RPM) [46] 70 Dutch Albums (Album Top 100) [47] 61 European Albums (Music & Media) [48] 33 German Albums (Offizielle Top 100) [49] 42 UK Albums (Gallup) [50] 15 1988 year-end chart performance for Actually Chart (1988) Position Austrian Albums (Ö3 Austria) [51] 16 Canada Top Albums/CDs (RPM) [52] 72 European Albums (Music & Media) [53] 22 German Albums (Offizielle Top 100) [54] 10 UK Albums (Gallup) [55] 35

Certifications and sales

Certifications and sales for Actually

Region	Certification	Certified units/sales
Austria (IFPI Austria) [56]	Gold	25,000*
Brazil	—	160,000 [57]
Canada (Music Canada) [58]	Platinum	100,000^
Finland (Musiikkituottajat) [59]	Platinum	68,416 [59]
Germany (BVMI) [60]	Platinum	500,000^
Hong Kong (IFPI Hong Kong) [61]	Platinum	20,000*
New Zealand (RMNZ) [62]	Platinum	15,000^
Spain (PROMUSICAE) [63]	Platinum	100,000^
Sweden (GLF) [64]	Gold	50,000^
Switzerland (IFPI Switzerland) [65]	Platinum	50,000^
United Kingdom (BPI) [66]	3× Platinum	1,000,000 [67]
United States (RIAA) [68]	Gold	700,000 [69]
Summaries
Worldwide	—	4,000,000 [70]
* Sales figures based on certification alone. ^ Shipments figures based on certification alone.

References

1. "Index". Record Mirror . 5 September 1987. p. 2. ISSN   0144-5804.
2. Tennant, Neil. "Between the lines – Actually". Pet Shop Boys at Dead of Night (Interview). Interviewed by Tomas Mosler. Retrieved 14 January 2017. When this album came out many people, including ourselves, took the whole album to be loosely about Thatcherism
3. Tennant, Neil. "Explication". Pet Shop Boys Catalogue (Interview). Retrieved 14 January 2017. The first line sets up the song. It's an angry song about Thatcherism. Mrs Thatcher came in on the promise of firm government and I'm interpreting 'the smack of firm government' literally as hitting someone.
4. Studer, Wayne. "King's Cross" . Retrieved 29 April 2017. As Neil has described it, the song is 'a hymn to the people getting left out of Thatcherism' (the economic policies of the government of Prime Minister Margaret Thatcher).
5. Studer, Wayne. "Twenty-something" . Retrieved 2 May 2017. Thematically, this song could have sat comfortably alongside "Opportunities (Let's Make Lots of Money)" from the dawn of their career, or had a place on their subsequent classic Thatcherism-critiquing album Actually.
6. "I'm with stupid". Absolutely Pet Shop Boys. 2 April 2006. p. 4. Retrieved 3 February 2017. Just like we were terrified Margaret Thatcher was going to lose the 1987 election just before Actually came out, ruining our album about Thatcherism, even while voting Labour.
7. Annually. World Distributors. 1988. pp. 14–15. ISBN   978-0723568421.
8. Catalogue. Thames & Hudson. 2006. pp. 74–75. ISBN   978-0500513071.
9. Levine, Nick (2 February 2012). "25 Reasons To Love Pet Shop Boys' Actually'". nme.com. Retrieved 12 August 2018.
10. "Pet Shop Boys To Release New Batch of Remastered Albums". Hot Press . 4 July 2018. Retrieved 12 August 2018.
11. Erlewine, Stephen Thomas. "Actually – Pet Shop Boys". AllMusic . Retrieved 6 January 2015.
12. Johnson, Connie (20 September 1987). "Pet Shop Pop". Los Angeles Times . ISSN   0458-3035 . Retrieved 9 November 2015.
13. Harrison, Ian (August 2013). "Pop Art Revolutions". Mojo . No. 237. p. 43. ISSN   1351-0193.
14. Snow, Mat (October 1987). "Pet Shop Boys: Pet Shop Boys, Actually". Q . No. 13. ISSN   0955-4955. Archived from the original on 6 December 2000. Retrieved 14 January 2023.
15. Morton, Roger (12 September 1987). "Pet Shop Boys: Actually". Record Mirror . p. 12. ISSN   0144-5804.
16. Hull, Tom (2004). "Pet Shop Boys". In Brackett, Nathan; Hoard, Christian (eds.). The New Rolling Stone Album Guide (4th ed.). Simon & Schuster. pp.  630–631. ISBN   0-7432-0169-8.
17. Snow, Mat (12 September 1987). "Face the Muzak". Sounds . p. 35. ISSN   0144-5774.
18. Sheffield, Rob (1995). "Pet Shop Boys". In Weisbard, Eric; Marks, Craig (eds.). Spin Alternative Record Guide. Vintage Books. pp. 294–295. ISBN   0-679-75574-8.
19. Dalton, Stephen (March 2018). "Pet Shop Boys: Please / Actually / Introspective". Uncut . No. 250. p. 43. ISSN   1368-0722.
20. Christgau, Robert (29 December 1987). "Christgau's Consumer Guide". The Village Voice . ISSN   0042-6180 . Retrieved 6 January 2015.
21. Harris, Sophie (2006). "Pet Shop Boys: Actually". In Dimery, Robert (ed.). 1001 Albums You Must Hear Before You Die. Universe Publishing. p. 581. ISBN   978-0-7893-1371-3.
22. "40 Best Albums of the '80s". Q . No. 241. August 2006. pp. 84–89. ISSN   0955-4955 . Retrieved 29 September 2011.
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24. "The 500 Greatest Albums of All Time". Rolling Stone . 22 September 2020. Retrieved 22 September 2020.
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27. Kent 1993, p. 232.
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32. Pennanen, Timo (2006). Sisältää hitin – levyt ja esittäjät Suomen musiikkilistoilla vuodesta 1972 (in Finnish) (1st ed.). Helsinki: Kustannusosakeyhtiö Otava. p. 233. ISBN   978-951-1-21053-5.
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51. "Jahreshitparade Alben 1988". austriancharts.at (in German). Retrieved 3 August 2018.
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56. "Austrian album certifications – Pet Shop Boys – Actually" (in German). IFPI Austria. 10 January 1994.
57. Fucuta, Brenda (9 December 1994). "Discografia marcada pela 'dance music'". Jornal do Brasil (in Portuguese). No. 245. p. 38 – via National Library of Brazil.
58. "Canadian album certifications – Pet Shop Boys – Actually". Music Canada. 12 January 1988.
59. "Pet Shop Boys" (in Finnish). Musiikkituottajat – IFPI Finland.
60. "Gold-/Platin-Datenbank (Pet Shop Boys; 'Actually')" (in German). Bundesverband Musikindustrie.
61. "IFPIHK Gold Disc Award − 1988". IFPI Hong Kong.
62. "New Zealand album certifications – Pet Shop Boys – Actually". Recorded Music NZ. 18 September 1988. Retrieved 3 August 2018.
63. Salaverrie, Fernando (September 2005). Sólo éxitos: año a año, 1959–2002 (PDF) (in Spanish) (1st ed.). Madrid: Fundación Autor/SGAE. p. 922. ISBN   84-8048-639-2 . Retrieved 3 August 2018.
64. "Guld- och Platinacertifikat − År 1987−1998" (PDF) (in Swedish). IFPI Sweden. 10 November 1987. Archived from the original (PDF) on 17 May 2011.
65. "The Official Swiss Charts and Music Community: Awards ('Actually')". IFPI Switzerland. Hung Medien.
66. "British album certifications – Pet Shop Boys – Actually". British Phonographic Industry. 29 April 1988.
67. Bakker, Machgiel (17 September 1988). "EMI Music – The Freedom To Fail" (PDF). Music & Media. Vol. 5, no. 38. p. 34. OCLC   29800226 – via World Radio History.
68. "American album certifications – Pet Shop Boys – Actually". Recording Industry Association of America. 23 November 1987.
69. Lichtman, Irv (7 May 1988). "Pet Shop Boys Single Hitches Ride On Album" (PDF). Billboard. Vol. 100, no. 19. p. 88. ISSN   0006-2510 – via World Radio History.
70. Levine, Nick (2 February 2012). "25 Reasons To Love Pet Shop Boys' 'Actually'". NME . Retrieved 6 April 2018.

Bibliography

• Kent, David (1993). Australian Chart Book 1970–1992 (illustrated ed.). St Ives, N.S.W.: Australian Chart Book. ISBN   0-646-11917-6.

External links

• Studer, Wayne. "Actually" . Retrieved 9 February 2018.