Product type | Casual and sportswear, sneakers, accessories |
---|---|
Owner | Adidas |
Produced by | Adidas |
Introduced | 1997 |
Markets | Worldwide |
Website | adidas.com/originals |
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [1] specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories.
The clothing and the accessories are under such categories as Superstar and Adicolor, designed by Adidas itself. There was also a collection named "Originals Denim" by Diesel, a concept trialled in New York City and Berlin. [2]
The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line. [3] [4] Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1990s. The brand has a distinctively retro old school feel.
An extensive campaign was launched in 2008 to promote the label. In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in Wicker Park, Chicago. [5]
There are many Adidas Originals Concept Stores around the world (Europe, South America, North America, Asia and Oceania). Adidas had plans to roll out more stores in 2008. In addition in United Kingdom some Adidas stores are located inside of JD Sports stores. [6]
In 2014, Adidas Originals announced designer collections with Pharrell [7] and Rita Ora. [8] [9]
In 2021, Adidas Originals launched its first NFT drop, Into The Metaverse, in collaboration with the Bored Ape Yacht Club, GMoney, and PunksComic creators. Into The Metaverse gave buyers access to limited-edition streetwear and netted more than $22 million within its first day of launch. [10]
In 2022, the sportswear brand announced the launch of its digital platform Ozworld which will enable users to create their unique digital personas. In collaboration with Ready Player Me, Adidas will develop an experimental cross-app avatar platform for the metaverse. Users will be able to create animated characters to try and purchase sneakers from the latest Adidas collection. [11]
In 2001, a large scale advertising campaign was launched, [12] and during the campaign Adidas released an advert of a house party with people and celebrities, [13] such as Katy Perry and Jeremy Scott, among others.
Adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer.[ citation needed ] [14]
"All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott, 2NE1, Nicki Minaj and Derrick Rose. It focused on the creative spirit specific to unique cities around the globe.
In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as Jessica Jung, Jay Park, Tian Yo, Charlene, and Pakho Chau. [15]
In 2018, Adidas Originals shared a new promotional film, known as Original Is Never Finished 2018 featuring A$AP Ferg, Playboi Carti, Kaytranada, Adrianne Ho, Dua Lipa, Lu Han, Miles Silvas, Florencia Galarza, Nick Young and Marcelo. [16]
Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
Pharrell Lanscilo Williams, sometimes known mononymously as Pharrell, is an American record producer, rapper, singer, songwriter, and fashion designer. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he has produced songs for various recording artists. In 1999, he became lead vocalist of the band N.E.R.D., which he formed with Hugo and drummer Shay Haley. Williams has been widely referred to as one of the most influential and successful music producers of the 21st century, having had a significant impact on the sound of modern popular music.
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Adicolor is a brand of German sports manufacturer Adidas, which consists of several collections of the Adidas Originals clothing line, using mostly primary colors.
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Li-Ning Company Limited is a Chinese sportswear and sports equipment company founded by former Olympic gymnast Li Ning. The company endorses a number of athletes and teams worldwide.
G-Star RAW is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam in 1989. The brand specializes in making raw denim—an unwashed, untreated denim. G-Star is influenced by military clothing. Inspirations of their designs come from vintage military apparel from around the world.
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Anta Sports Products Limited is a Chinese sports equipment multinational corporation headquartered in Jinjiang. It is the world's largest purely sports equipment company by revenue and third-largest manufacturer of sporting goods overall, behind Nike and Adidas.
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Blanc Group Ltd., trading as Blanc & Eclare, is a fashion brand producing eyewear, denim, clothing, skincare, and accessories. Korean-American singer and actress Jessica Jung launched the label in August 2014, initially naming it Blanc, meaning "clean and crisp". Eclare, derived from the Latin root Clara, representing "clarity and brightness", was added later.
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