Babble.com

Last updated

Babble.com
Babble.com logo.svg
Logo
Type of business Subsidiary
Type of site
 Blog
FoundedDecember 2006;19 years ago (2006-12)
Dissolved December 14, 2018;6 years ago (2018-12-14)
Headquarters
Burbank, California
,
United States
Area servedWorldwide
Founders
  • Rufus Griscom
  • Alisa Volkman
Key people
Products Microblogging
Parent Disney Consumer Products and Interactive Media
(The Walt Disney Company)
URL www.babble.com
Advertising Native
RegistrationOptional
LaunchedDecember 2006;19 years ago (2006-12)
Current statusDefunct (2018)

Babble was an online magazine and blog network targeting young, educated, urban parents. [1] Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.

Contents

In early 2019, it was announced that Babble had been shut down. [2] [3]

History

Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman. [4] After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009, [5] and was acquired by Disney Interactive Media Group in 2011. [6] [7]

Reception

The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 "General Excellence Online" award, writing that the "magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field." [8]

Time magazine listed Babble.com as one of the 50 Best Websites of 2010, [9] while Forbes named Babble as one of the Top 100 Websites for Women. [10]

Babble's advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson. [11]

References

  1. ↑ Pamela Paul (December 10, 2006). "Healthy Babies Need Irony". The New York Times .
  2. ↑ Lunden, Ingrid (January 7, 2019). "Disney quietly shut down Babble, the parenting blog it once acquired for $40M". TechCrunch. Retrieved January 11, 2019.
  3. ↑ Babble Editors. "An Update on Babble". Babble. Archived from the original on January 8, 2019. Retrieved January 11, 2019.{{cite news}}: |last1= has generic name (help)
  4. ↑ "About Us". Babble.com. Archived from the original on August 29, 2019. Retrieved May 28, 2012.
  5. ↑ Jenna Wortham (January 30, 2009). "Sexy Nerve.Com Kicks Parenting Site Out of the Nest". The New York Times. Retrieved November 13, 2011.
  6. ↑ Evelyn M. Rusli (November 14, 2011). "Disney Acquires Parent Blogging Network". The New York Times. Retrieved November 14, 2011.
  7. ↑ Shayon, Sheila (November 15, 2011). "Babble On: Disney Acquires Babble.com, its Blogging Parents and Critics".
  8. ↑ "The American Society of Magazine Editors Announces 43rd Annual National Magazine Award Finalists". American Society of Magazine Editors. Archived from the original on July 14, 2008. Retrieved May 28, 2012.
  9. ↑ "50 Best Web Sites 2010". Time . August 25, 2010. Archived from the original on August 28, 2010.
  10. ↑ "Best Web Sites for Women - Blogs". Forbes . June 23, 2011.
  11. ↑ "Similac and Babble team up to dupe breastfeeding moms". phdinparenting.com. September 2010.
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