Bacon Deluxe

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Bacon Deluxe
Wendy's Double Bacon Deluxe hamburger.jpg
A double Bacon Deluxe
CourseMain course
Place of origin United States
Created by Wendy's
Main ingredients Bacon, beef patty, cheese, vegetables, buns
Food energy
(per serving)
640 (single)
1,140 (triple)  kcal

The Bacon Deluxe is a bacon-topped hamburger offered at international fast food chain Wendy's. It is Wendy's entry into the premium sandwich category, "something other hamburger chains have used to compete with fast-casual restaurants." [1] Burger King offers the Steakhouse XT Burger and McDonald's has had an Angus Third Pounder. [1] The Bacon Deluxe was launched with an extensive media campaign and priced at $3.99 for a single, $4.99 for a double and $5.99 for a triple, and is being launched alongside another Wendy's bacon sandwich: the Baconator. [1]

Contents

The single patty version debuted in October 2009 with a suggested price of $3.99 and contained 640 calories. The triple packs a "whopping 1,140 calories and more saturated fat, cholesterol, and sodium than anyone should eat in a single day," and topped a list of the five most unhealthful gourmet burgers sold by national fast-food restaurant chains. [2] The Bacon Deluxe is made with "fresh, never-frozen North American beef with a more expensive bun and thick, center-cut applewood bacon". [1]

Description

The single burger order contains four strips of smoked bacon, a beef patty, American cheese and vegetables. [3] The double burger order contains two beef patties, four strips of smoked bacon, American cheese, ketchup and mayo. [4] The triple burger order contains three beef patties topped with four strips of smoked bacon, American cheese, fresh lettuce, tomato, onion and dill pickle with ketchup and mayo. [5]

Launch and reception

In May 2009, Wendy's/Arby's Restaurant Group President-CEO Roland Smith told analysts that Wendy's would release a new cheeseburger that:

... will feature juicier beef, an improved bun, bacon cooked from scratch in our stores and improved packaging. We believe this great new cheeseburger will strengthen Wendy's position as having the best tasting and highest quality hamburger in the QSR universe." [6]

New buns and cooking procedures were introduced for the production of the new burger. To help promote the burger, a set of ads featuring the tagline "You know when it's real," began airing late as part of a media blitz. It replaced a previous slogan, "It's waaay better than fast food." Ken Calwell, Wendy's chief marketing officer claimed that:

There's been a lot of folks talking about hamburgers out there. We haven't talked about our premium hamburgers for a very long time at Wendy's. ... We believe there's a lot of opportunity out there when we feature what we do best.

Scott Hume, editor of BurgerBusiness.com stated that the Bacon Deluxe is a major product launch for the new Wendy's management team, claiming that:

Wendy's needs a burger to get the attention of customers and show Wall Street investors the brand has new life. For 40 years, they've been saying 'We're better; we're fresh; we're not frozen, and that's gotten them some traction, but there's a whole new group of competitors. ... Wendy's needs to get back in the burger game. [7]

According to market research firm YouGov's BrandIndex report, the fast feeder's buzz score rose from 30.8 on October 6 to 33.4 on October 13, 2009. [8]

The triple topped a cancer research group's list of most unhealthy fast food gourmet sandwiches with Wendy's Bacon Deluxe Triple Burger with 1,140 calories, 71 grams of fat, 31 grams of saturated fat, 290 milligrams of cholesterol, and 2,470 milligrams of sodium, beating out the Carl's Jr. Guacamole Bacon Six-Dollar Burger with 1,040 calories, 70 grams of fat, 25 grams of saturated fat, 145 milligrams of cholesterol and 2,240 milligrams of sodium; Burger King's Steakhouse XT Burger with 970 calories, 61 grams of fat, 23 grams of saturated fat, 135 milligrams of cholesterol and 1,930 milligrams of sodium; Jack in the Box's Sirloin Cheeseburger with 941 calories, 59 grams of fat, 18 grams of saturated fat, 143 milligrams of cholesterol and 1,890 milligrams of sodium; and McDonald's Angus Bacon and Cheese Burger with 790 calories, 39 grams. [2]

Related Research Articles

<span class="mw-page-title-main">Hamburger</span> Food consisting of a beef patty between rounded buns

A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles, bacon, or chilis; condiments such as ketchup, mustard, mayonnaise, relish, or a "special sauce", often a variation of Thousand Island dressing; and are frequently placed on sesame seed buns. A hamburger patty topped with cheese is called a cheeseburger.

<span class="mw-page-title-main">Cheeseburger</span> Hamburger topped with cheese

A cheeseburger is a hamburger with a slice of melted cheese on top of the meat patty, added near the end of the cooking time. Cheeseburgers can include variations in structure, ingredients and composition. As with other hamburgers, a cheeseburger may include various condiments and other toppings such as lettuce, tomato, onion, pickles, bacon, avocado, mushrooms, mayonnaise, ketchup, and mustard.

<span class="mw-page-title-main">Where's the beef?</span> US advertising slogan

"Where's the beef?" is a catchphrase in the United States and Canada, introduced as a slogan for the fast food chain Wendy's in 1984. Since then it has become an all-purpose phrase questioning the substance of an idea, event, or product.

<span class="mw-page-title-main">Big Mac</span> Hamburger sold by McDonalds

The Big Mac is a hamburger sold by the international fast food restaurant chain McDonald's. It was introduced in the Greater Pittsburgh area in 1967 and across the United States in 1968. It is one of the company's flagship products and signature dishes. The Big Mac contains two beef patties, cheese, shredded lettuce, pickles, minced onions, and a Thousand Island-type dressing advertised as "special sauce", on a three-slice sesame-seed bun.

<span class="mw-page-title-main">Whopper</span> Hamburger sold at Burger King and Hungry Jacks

The Whopper is the signature hamburger and an associated product line sold by the international fast food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, the hamburger has undergone several reformulations, including changes to portion size and bread used. The hamburger is well known in the fast food industry, with Burger King advertising itself as "the Home of the Whopper" and naming its kiosk stores the BK Whopper Bar. In response to the Whopper, Burger King's competitors have developed similar products designed to compete against it.

<span class="mw-page-title-main">Luther Burger</span> Burger with glazed doughnuts as the bun

A Luther Burger, or doughnut burger, is a hamburger or cheeseburger with one or more glazed doughnuts in place of the bun. These burgers have a disputed origin, and tend to run between approximately 800 and 1,500 calories.

<span class="mw-page-title-main">Big King</span> Hamburger sold by Burger King

The Big King sandwich is one of the major hamburger products sold by the international fast-food restaurant chain Burger King, and was part of its menu for more than twenty years. As of March 2019, it is sold in the United States under its 1997 Big King XL formulation. During its testing phase in 1996–1997, it was originally called the Double Supreme and was configured similarly to the McDonald's Big Mac—including a three-piece roll. It was later reformulated as a more standard double burger during the latter part of product testing in 1997. It was given its current name when the product was formally introduced in September 1997, but maintained the more conventional double cheeseburger format.

<span class="mw-page-title-main">BK Stacker</span> Sandwich line sold by Burger King

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<span class="mw-page-title-main">Baconator</span> Cheeseburger sold by Wendys

The Baconator sandwich is a cheeseburger sold by the international fast-food restaurant chain Wendy's.

The Big Classic sandwich was a hamburger sold by the international fast-food restaurant chain Wendy's. The sandwich was intended to present a larger burger that appealed to the 18- to 36-year-old male demographic that desired a "heartier" product. It is one of only two named hamburger products sold by the company and was designed to compete against the Burger King Whopper sandwich.

McDonald's Corporation is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's traces its origins to a 1940 restaurant in San Bernardino, California. After expanding within the United States, McDonald's became an international corporation in 1967, when it opened a location in Richmond, British Columbia, Canada. By the end of the 1970s, McDonald's restaurants existed in five of the Earth's seven continents; an African location came in 1992 in Casablanca, Morocco.

<span class="mw-page-title-main">Wendy's</span> American international fast food chain

Wendy's is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was the world's third-largest hamburger fast-food chain with 6,711 locations, following Burger King and McDonald's. On April 24, 2008, the company announced a merger with Triarc Companies Inc., a publicly traded company and the parent company of Arby's. The merger was completed on September 29, 2008. Wendy's headquarters remained in Dublin. Following the merger, Triarc became known as Wendy's/Arby's Group, and later as the Wendy's Company following the sale of Arby's to Roark Capital Group.

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<span class="mw-page-title-main">Burger King sliders</span> Series of sandwiches sold by Burger King

Burger King sliders, comprising several varieties of mini-sandwiches, are a series of sandwiches that have been sold by international fast-food restaurant chain Burger King since the 1980s. Burger Bundles was the first iteration, a set of three small hamburgers or cheeseburgers. These sandwiches were eventually replaced with a reformulated product called Burger Buddies that was sold in pairs. After a change in management in 2004, Burger Buddies were re-released as BK Burger Shots. The company has also sold several chicken and breakfast sandwich versions of these products.

<span class="mw-page-title-main">Big N' Tasty</span> Hamburger sold by McDonalds

The Big N’ Tasty is a hamburger sold by the international fast food chain McDonald's. It is designed to compete with the Whopper sandwich. A similar variation called the Big Tasty, without the center "N'", which was first released in Saudi Arabia, is sold outside the United States in parts of Europe, South America, South Africa, The Middle East, and Taiwan.

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References

  1. 1 2 3 4 Turner, Tracy (October 10, 2009). "Wendy's starts new line of ads". The Columbus Dispatch. Archived from the original on March 15, 2011. Retrieved March 8, 2010.
  2. 1 2 Gregorian, Cindy (December 16, 2009). "Dietitians rank 5 unhealthiest gourmet burgers". St. Louis Post-Dispatch. Retrieved March 8, 2010.[ permanent dead link ]
  3. "Bacon Deluxe Single". Wendy's. Archived from the original on 9 February 2010. Retrieved March 8, 2010.
  4. "Bacon Deluxe Double". Wendy's. Archived from the original on 9 February 2010. Retrieved March 8, 2010.
  5. "Bacon Deluxe Triple". Wendy's. Archived from the original on 9 February 2010. Retrieved March 8, 2010.
  6. "Wendy's Readies New Burger, New Ads, New Attitude". Burger Business. September 30, 2009. Retrieved March 8, 2010.
  7. Collier, Joe Guy (October 13, 2009). "Wendy's betting on new bacon burger". Atlanta Journal-Constitution. Archived from the original on 6 February 2010. Retrieved March 8, 2010.
  8. "Wendy's Gets Real Buzz From Bacon Deluxe Launch". Brandweek. October 16, 2009. Archived from the original on 23 January 2010. Retrieved March 8, 2010.