Barkley Inc.

Last updated
Barkley
FormerlyBarkley Evergreen & Partners
Industry Advertising
PredecessorRipple Effects Interactive
Headquarters
Website www.barkleyus.com

Barkley (formerly Barkley Evergreen & Partners) is a Kansas City, Missouri, United States, based full-service advertising agency known for their work on Sonic Drive-In Restaurants [ citation needed ], [1] Planet Fitness, [2] and Dairy Queen. [2] Founded in 1964, they employ 400+ people; 2008 capitalized billings were $485 million. [3] [4] Barkley is the largest independent advertising agency in Kansas City, and the seventh-largest independent advertising agency in the U.S. [5]

Contents

Acquisitions

In March 2008, Barkley acquired Ripple Effects Interactive. The new venture was re-branded BarkleyREI. [6]

Related Research Articles

Sonic Drive-In Fast food restaurant chain

Sonic Corporation, founded as Sonic Drive-In and more commonly known as Sonic, or "The Drive-In," is an American drive-in fast food restaurant chain owned by Inspire Brands, the parent company of Arby's and Buffalo Wild Wings. The company, founded by Troy N. Smith Sr. (1922–2009), opened its first location in 1953, under the name Top Hat Drive-In. Originally, a walk up root beer stand outside a log cabin steakhouse selling soda, hamburgers, and hotdogs; Sonic, currently has 3,547 locations in the United States. Sonic, known for its use of carhops on roller skates, annually hosts a competition to determine the top skating carhop in the company. The company's core products include the "Chili Cheese Coney", "Sonic Cheeseburger Combo", "Sonic Blasts", "Master Shakes", and "Wacky Pack Kids Meals." The company also has a breakfast menu.

Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

Google Ads Online advertising platform owned by Google

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.

TBWA Worldwide American international advertising agency

TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States.

Crossroads, Kansas City Neighborhood and district of Kansas City

The Crossroads is a neighborhood within Greater Downtown with a population of 7,491. It is centered at approximately 19th Street and Baltimore Avenue, directly south of the Downtown Loop and north of Crown Center. It is the city's main art gallery district and center for the visual arts. Dozens of galleries are located in its renovated warehouses and industrial buildings. It is also home to numerous restaurants, housewares shops, architects, designers, an advertising agency, and other visual artists. The district also has several live music venues.

Lee (jeans) American brand of denim jeans

Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeanswear Division. Since 2019 its headquarters has been in Greensboro, North Carolina, relocated from Merriam, Kansas. The company states that it is an international retailer and manufacturer of casual wear and work wear and that it has more than 400 employees in the United States. In Australasia, the brand has been owned by Pacific Brands since 2007, after it was acquired from Yakka.

Dentsu Advertising and public relations company

Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues.

Agency.com

Agency.com was an interactive marketing agency based in New York City with offices worldwide. The company was a part of Omnicom Group Inc. and had approximately 500 employees in eleven offices on three continents. Services included website design and development, interactive marketing, search marketing and rich media development.

Fallon Worldwide

Fallon is a full-service advertising agency headquartered in Minneapolis, Minnesota, with affiliate offices in London, Detroit, and Tokyo. It is a subsidiary of Publicis.

Economy of Kansas City Overview of the economy of Kansas City

The economy of the Kansas City metropolitan area is anchored by Kansas City, Missouri, which is the largest city in the state and the 37th largest in the United States. The Kansas City metropolitan area is the 27th largest in the United States, based on the United States Census Bureau's 2004 population estimates. The metro's economy is large and influential to its region.

Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.

FCB (advertising agency)

Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.

MullenLowe U.S. Boston-based advertising and marketing communications agency

MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.

mcgarrybowen is an advertising agency founded in 2002 by John McGarry, former president of Young & Rubicam, Stewart Owen, former chief strategic officer of Young & Rubicam, and Gordon Bowen, a former executive creative director at Ogilvy & Mather and Young & Rubicam and who together until 2008 held roughly 90% of the company. mcgarrybowen was acquired for an undisclosed amount by Dentsu in 2008. It currently has offices in New York, Chicago, San Francisco, London, Paris, Amsterdam, Mexico City, Bangalore, Shanghai, Hong Kong, and Düsseldorf.

David Franklin Kennedy was an American advertising executive who co-founded Wieden+Kennedy (W+K). Some of his most popular campaigns included the "Just Do It", "Bo Knows", and the "Mars and Mike" campaigns for Nike, Inc. He and his professional services partner Dan Wieden were listed as number 22 on the Advertising Age 100 ad people of the 20th century.

Zedo is a US and India-based advertising technology company that provides several online advertising products and services to Internet publishers, advertisers, and agencies. The company was founded in 1999 by Roy de Souza.

Crispin Porter + Bogusky Advertising agency

Crispin Porter + Bogusky, a member of publicly traded MDC Partners, is an American advertising agency that as of 2005 employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B.

Plan B Advertising is an independent, full-service advertising, marketing and creative agency headquartered in Chicago's River North neighborhood.

Robert "Bob" Bernstein is an American businessman and entrepreneur. He is the co-founder of the advertising company Bernstein-Rein and the founder of Beauty Brands.

Cheil Worldwide Inc. is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.

References

  1. "How a throwaway idea at the Barkley ad agency became the "Sonic guys", page 1 - News - The Pitch - The Pitch". www.pitch.com. Archived from the original on 2008-07-05.
  2. 1 2 "Barkley grew revenue with out-of-the-box client strategies". adage.com. 2021-06-07. Retrieved 2021-07-08.
  3. "Barkley is ranked 2nd among the top Web Design Companies in Kansas City". 2016-07-01. Retrieved 2017-04-02.
  4. "Barkley - Fact Sheet". Archived from the original on 2009-07-20. Retrieved 2009-05-14.
  5. "Datacenter - Ad Age".
  6. "Adweek".