Bite-Back

Last updated
Bite-Back Shark & Marine Conservation
BB 2017 square logo CMYK.jpg
Founded2004
Registration no.Charity No. 1137772
Focus Marine conservation
Location
MethodEnd the profit opportunities for shark-derived products in the UK and lower consumer and retailer demand for threatened marine life.
Patron
Steve Backshall [1]
Key people
Graham Buckingham [2]
Website www.bite-back.com

Bite-Back [3] is a UK-based charity dedicated to shark and marine conservation which believes that over-fishing, coupled with the over-consumption of wild fish, are the two biggest threats facing the marine world. Through its work [4] it seeks to educate people about the issues facing the only truly wild items [5] stocked by supermarkets and to empower its supporters to help change the way fish is consumed. The charity's goal is to encourage retailers to put conservation before commerce.

Contents

Founded in the UK in 2004 by Graham Buckingham [6] the charity's online campaigns have primarily focused on encouraging restaurants and retailers to stop selling endangered fish species and make Britain's retailers shark-free. [7] Bite-Back is working to 'devalue' a dead shark by ending the profit opportunities for all shark and shark-derived products in the UK including shark fin soup, shark cartilage, shark jaws, shark teeth and oils. [8]

Consumer campaigns

Supermarket Protests

Successes from its supermarket campaign include persuading Japanese-inspired restaurant chain Wagamama to remove shark from its menu, [9] encouraging supermarket giant Asda to take shark off its shelves across the UK [10] and Mary Berry – British chef, food writer and judge on the Great British Bake Off – to remove a shark recipe from her cookery book. [11]

Hacked Off

Its 'Hacked Off' campaign, which aims to halt the sale of shark fin soup in the United Kingdom, inspired the London-based Michelin-starred Chinese restaurant Hakkasan to stop selling the controversial soup. [12] [13] Having spearheaded efforts across the UK to reduce shark fin sales, in 2018 the charity reported that the number of British restaurants serving shark fin soup had reduced by 82%. [14]

As part of the organisation's quest to devalue a dead shark and make the UK shark-free, Bite-Back encourages its supporters to contribute to its 'shark sightings' map, a comprehensive collection of shops, fishmongers and restaurants which still continue to sell shark products.

In 2014 it worked with one of its fundraising partners, Sea Life London Aquarium, to capitalise on the Chinese New Year to rally supporters and raise awareness of shark finning by distributing ‘mis-fortune cookies’ containing special messages focusing on the issue. [15]

No Fin To Declare

After collaborating with The Independent's Oscar Quine [16] to call a top London restaurant's shark fin supply into question, Bite-Back worked with Trading Standards and Westminster City Council to investigate their source. The Royal China Club was subsequently found to have been illegally importing shark fins for its £38 a bowl soup. [17]

Having exposed a loophole in European legislation that allows anyone entering Europe to bring 20 kg of dried shark fins, the charity launched its No Fin To Declare campaign in April 2015. [18] Bite-Back maintains that each 20 kg haul can make 700 bowls of shark fin soup and, at £180 per kg, [19] be worth over £3,600, prompting restaurants to abuse personal import allowances as a 'back door' for the unregulated introduction of shark fins to the restaurant trade.

The charity is currently working with the Marine Species Conservation team at DEFRA and Green MEP Jean Lambert to change the personal import allowance, re-evaluate the legislation and vote to make it illegal to bring any shark fins into the EU.

Media activity

Mind Your Language

In July 2018 Bite-Back launched a campaign for responsible shark journalism, [20] reminding media that Jaws was not a documentary and calling for the press to stop describing sharks as 'killers', 'monsters' and 'beasts'. Supported by celebrities including Hugh Fearnley-Whittingstall and Steve Backshall, the charity's "Media Guidelines" aim to help UK and international press report shark encounters more accurately and in a way that won't thwart shark conservation initiatives.

The campaign also received the support of Wendy Benchley, [21] wife of Jaws author Peter Benchley, who worked with her husband as a marine conservation advocate to overcome the excessive fear of sharks prompted by the novel. [22] [23]

Bite-Back's quest to inspire responsible shark journalism inspired much debate across national radio stations, with campaign director Graham Buckingham interviewed by UK stations including Heart, [24] LBC [25] and on the BBC Radio 2 Breakfast Show. [26]

Shocking Shark Stats

Research [27] commissioned by Bite-Back in November 2017 into attitudes towards sharks and the oceans found that Brits are in love with the oceans, but not with sharks. While 83% think more should be done to protect the world's oceans, the charity found that 46% of Brits think sharks are more terrifying than spiders, snakes and rodents combined [28] while nearly two-thirds (64%) would prefer sharks not to exist.

The survey into public perception of the apex predator highlighted the need for educational efforts to highlight the importance of sharks at a time when humans kill 73 million sharks a year. Of the three sharks easily named by the public – great white (89%), hammerhead (80%) and tiger (67%) – each have seen populations plummet by as much as 90% in some parts of the world in the past 50 years. [29]

Recognition

Related Research Articles

Shark Superorder of predatory cartilaginous fish

Sharks are a group of elasmobranch fish characterized by a cartilaginous skeleton, five to seven gill slits on the sides of the head, and pectoral fins that are not fused to the head. Modern sharks are classified within the clade Selachimorpha and are the sister group to the rays. However, the term "shark" has also been (incorrectly) used to refer to extinct members of the subclass Elasmobranchii, which are technically outside the Selachimorpha clade. Notable examples of improper classification include Cladoselache,Xenacanthus, and various other members of the Chondrichthyes class like the holocephalid eugenedontidans.

Great white shark Species of large lamniform shark

The great white shark, also known as the white shark, white pointer, or simply great white, is a species of large mackerel shark which can be found in the coastal surface waters of all the major oceans. It is notable for its size, with larger female individuals growing to 6.1 m (20 ft) in length and 1,905–2,268 kg (4,200–5,000 lb) in weight at maturity. However, most are smaller; males measure 3.4 to 4.0 m, and females measure 4.6 to 4.9 m on average. According to a 2014 study, the lifespan of great white sharks is estimated to be as long as 70 years or more, well above previous estimates, making it one of the longest lived cartilaginous fishes currently known. According to the same study, male great white sharks take 26 years to reach sexual maturity, while the females take 33 years to be ready to produce offspring. Great white sharks can swim at speeds of 25 km/hr (16 mph) for short bursts and to depths of 1,200 m (3,900 ft).

Tiger shark Species of requiem shark

The tiger shark is a species of requiem shark and the only extant member of the genus Galeocerdo. It is a large macropredator, capable of attaining a length over 5 m. Populations are found in many tropical and temperate waters, especially around central Pacific islands. Its name derives from the dark stripes down its body, which resemble a tiger's pattern, but fade as the shark matures.

Blue shark Species of shark

The blue shark, also known as the great blue shark, is a species of requiem shark, in the family Carcharhinidae, that inhabits deep waters in the world's temperate and tropical oceans. Averaging around 3.1 m (10 ft) and preferring cooler waters, the blue shark migrates long distances, such as from New England to South America. It is listed as Near Threatened by the IUCN.

Frilled shark Species of shark

The frilled shark and the southern African frilled shark are the two extant species of shark in the family Chlamydoselachidae. The frilled shark is considered a living fossil, because of its primitive, anguilliform (eel-like) physical traits, such as a dark-brown color, amphistyly, and a 2.0 m (6.6 ft)–long body, which has dorsal, pelvic, and anal fins located towards the tail. The common name, frilled shark, derives from the fringed appearance of the six pairs of gill slits at the shark's throat.

Oceanic whitetip shark Species of fish

The oceanic whitetip shark, also known as Brown Milbert's sand bar shark, brown shark, lesser white shark, nigano shark, oceanic white-tipped whaler, and silvertip shark, is a large pelagic requiem shark inhabiting tropical and warm temperate seas. Its stocky body is most notable for its long, white-tipped, rounded fins.

Goblin shark Deep-sea shark

The goblin shark is a rare species of deep-sea shark. Sometimes called a "living fossil", it is the only extant representative of the family Mitsukurinidae, a lineage some 125 million years old. This pink-skinned animal has a distinctive profile with an elongated, flat snout, and highly protrusible jaws containing prominent nail-like teeth. It is usually between 3 and 4 m long when mature, though it can grow considerably larger such as one captured in 2000 that is thought to have measured 6 m (20 ft). Goblin sharks are benthopelagic creatures that inhabit upper continental slopes, submarine canyons, and seamounts throughout the world at depths greater than 100 m (330 ft), with adults found deeper than juveniles. Some researchers believe that these sharks could also dive to depths of up to 1,300 m (4,270 ft), for short periods of time.

Shark fin soup Soup in Chinese cuisine

Shark fin soup is a traditional soup or stewed dish served in parts of China, Taiwan, and Southeast Asia. The shark fins provide texture, while the taste comes from the other soup ingredients. It is commonly served at special occasions such as weddings and banquets, or as a luxury item.

Cookiecutter shark Species of shark

The cookiecutter shark, also called the cigar shark, is a species of small squaliform shark in the family Dalatiidae. This shark occurs in warm, oceanic waters worldwide, particularly near islands, and has been recorded as deep as 3.7 km (2.3 mi). It migrates vertically up to 3 km (1.9 mi) every day, approaching the surface at dusk and descending with the dawn. Reaching only 42–56 cm (16.5–22 in) in length, the cookiecutter shark has a long, cylindrical body with a short, blunt snout, large eyes, two tiny spineless dorsal fins, and a large caudal fin. It is dark brown, with light-emitting photophores covering its underside except for a dark "collar" around its throat and gill slits.

Peter Benchley American author

Peter Bradford Benchley was an American author, screenwriter, and ocean activist. He is known for his bestselling novel Jaws and co-wrote its film adaptation with Carl Gottlieb. Several more of his works were also adapted for both cinema and television, including The Deep, The Island, Beast, and White Shark.

Great hammerhead Species of shark

The great hammerhead is the largest species of hammerhead shark, belonging to the family Sphyrnidae, attaining an average length of 4.6 m (15 ft) and reaching a maximum length of 6.1 m (20 ft). It is found in tropical and warm temperate waters worldwide, inhabiting coastal areas and the continental shelf. The great hammerhead can be distinguished from other hammerheads by the shape of its "hammer", which is wide with an almost straight front margin, and by its tall, sickle-shaped first dorsal fin. A solitary, strong-swimming apex predator, the great hammerhead feeds on a wide variety of prey ranging from crustaceans and cephalopods, to bony fish, to smaller sharks. Observations of this species in the wild suggest that the cephalofoil functions to immobilize stingrays, a favored prey. This species has a viviparous mode of reproduction, bearing litters of up to 5000 pups every two years.

WildAid is an environmental organization based in San Francisco, California, United States.

Shark finning Harvesting of fins from live sharks

Shark finning is the act of removing fins from sharks and discarding the rest of the shark back into the ocean. This act is prohibited in many countries. The sharks are often still alive when discarded, but without their fins. Unable to swim effectively, they sink to the bottom of the ocean and die of suffocation or are eaten by other predators. Shark finning at sea enables fishing vessels to increase profitability and increase the number of sharks harvested, as they must only store and transport the fins, by far the most profitable part of the shark; the shark meat is bulky to transport. Many countries have banned this practice and require the whole shark to be brought back to port before removing the fins.

<i>Jaws</i> (novel) 1974 novel by American writer Peter Benchley

Jaws is a 1974 novel by American writer Peter Benchley. It tells the story of a great white shark that preys upon a small resort town and the voyage of three men trying to kill it. The novel grew out of Benchley's interest in shark attacks after he learned about the exploits of Montauk, New York shark fisherman Frank Mundus in 1964. Doubleday commissioned him to write the novel in 1971, a period when Benchley worked as a freelance journalist.

Frank Mundus Fisherman

Frank Mundus was a fisherman and charter captain based in Montauk, New York who is said to be the inspiration for the character Quint in the movie and book Jaws. He started out as a shark hunter but later became a shark conservationist. Up until his death, he chartered out his boat Cricket II for those seeking the thrill of big game fishing.

Marine conservation activism Non-governmental efforts to bring about change in marine conservation

Marine conservation activism is the efforts of non-governmental organizations and individuals to bring about social and political change in the area of marine conservation. Marine conservation is properly conceived as a set of management strategies for the protection and preservation of ecosystems in oceans and seas. Activists raise public awareness and support for conservation, while pushing governments and corporations to practice sound ocean management, create conservation policy, and enforce existing laws and policy through effective regulation. There are many different kinds of organizations and agencies that work toward these common goals. They all are a part of the growing movement that is ocean conservation. These organizations fight for many causes including stopping pollution, overfishing, whaling and by-catching, and supporting marine protected areas.

<i>Jaws</i> (franchise) American film franchise

Jaws is an American natural horror film series that started with a 1975 film that expanded into three sequels, a theme park ride, and other tie-in merchandise, based on a 1974 novel. The main subject of the saga is a great white shark, and its attacks on people in specific areas of the United States and The Bahamas. The Brody family is featured in all of the films as the primary antithesis to the shark. The original film was based on a novel written by Peter Benchley, which itself was inspired by the Jersey Shore shark attacks of 1916. Benchley adapted his novel, along with help from Carl Gottlieb and Howard Sackler, into the 1975 film Jaws, which was directed by Steven Spielberg. Although Gottlieb went on to pen two of the three sequels, neither Benchley nor Spielberg returned to the film series in any capacity.

Paul Fong American politician

Paul Fong is an American politician. He is a former Democratic California State Assembly member from the 28th district. As a former Assemblymember, Fong continues to fight for the rights of workers to a living wage and respectful working conditions.

Friend of the Sea Sustainable seafood organization

Friend of the Sea is a project of the World Sustainability Organization for the certification and promotion of seafood from sustainable fisheries and sustainable aquaculture. It is the only certification scheme which, with the same logo, certifies both wild and farmed seafood.

Wendy Benchley

Winifred "Wendy" Benchley is a marine and environmental conservation advocate and former councilwoman from New Jersey. She is known for co-founding various environmental organizations and for being the wife of author Peter Benchley.

References

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