Blue Band (brand)

Last updated
Blue Band
Product type Private
Owner
  • Upfield (worldwide)
  • Siqalo Foods (southern Africa)
MarketsInternational
Previous owners Unilever

Blue Band (known as Rama in Poland, Germany, Hungary, Slovenia and Czech republic) is a brand of margarine, cheese spreads, and vegetable fat spreads. [1] Originally a Dutch brand developed by Van den Bergh [2] it remains widely available in Germany, where it has been sold since 1924. It is produced by Upfield except in southern Africa, and by Remgro-owned Siqalo Foods in southern Africa.

Contents

History

Blue Band was developed as a premium quality margarine. [3]

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References

  1. "Blue Band, Rama | Brands in action | Unilever Global". Archived from the original on 2022-04-04. Retrieved 2014-01-23.
  2. "Maypole Dairies".
  3. Jones, Geoffrey (2005). Renewing Unilever : Transformation and Tradition. Oxford University Press. p. 122. ISBN   978-0-19-155638-8.