Bluenotes

Last updated
Thrifty's Inc.
Bluenotes (2000–present)
Company type Subsidiary
Industry Fashion
Founded Toronto, Ontario, Canada (1942)
Headquarters1203 Caledonia Road,
Toronto, Ontario, Canada
Area served
Canada
United States
ProductsJeans, Graphic Tees, Onesies, Sweaters, Dresses, Hoodies, Plaids, Polos, Footwear, Swimwear, and Clothing Accessories
Parent Dylex (1984–2000)
American Eagle Outfitters (2000–2004)
YM Inc. (2004–present)
Website www.blnts.com

Bluenotes (formerly Thrifty's) is a Canadian "lifestyle" clothing brand. Bluenotes currently operates 120+ stores in Canada, across all major provinces, and it includes an online store. Thrifty's' 107 stores were bought out by U.S. retailer American Eagle Outfitters from Dylex and rebranded the store with name Bluenotes in 2000. Eventually the division was sold to privately owned YM, Inc. in 2004. [1]

Contents

Products

Bluenotes uses denim as the base and then sells many other things.

Despite the focus on denim Bluenotes also carries a variety of other clothing items such as onesies, polos, graphic tees, plaids, hoodies, sweaters, dresses, swimwear, footwear, and accessories.

In 2019 Bluenotes stores began to carry some Aéropostale merchandise, which had ceased operating in Canada in 2016.

Marketing strategy

The target market can be described as Millennial consumers, value-conscious, and fit-conscious.[ citation needed ]

In 2008, ad agency MacLaren McCann created the "If Jeans Could Talk" campaign to link the Bluenotes brand with their denim line. Bluenotes targets teenagers and young adults for the clothes. [2]

Related Research Articles

<span class="mw-page-title-main">Zellers</span> Canadian retail company

Zellers was a Canadian discount store chain founded by Walter P. Zeller in 1931. It was acquired by the Hudson's Bay Company (HBC) in 1978, and after a series of acquisitions and expansions, peaked with 350 locations in 1999. However, fierce competition and an inability to adapt during the retail apocalypse resulted in Zellers losing significant ground in the 2000s.

Sobeys Inc. is the second largest supermarket chain in Canada after Loblaw Companies Limited, with over 1,500 stores operating across Canada under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than C$25.1 billion in the fiscal 2019 operating year. It is a wholly owned subsidiary of Empire Company Limited, a Canadian business conglomerate.

<span class="mw-page-title-main">Old Navy</span> American clothing and accessories retailer owned by Gap Inc

Old Navy is an American clothing and accessories retailing company owned by multinational corporation Gap Inc. It has corporate operations in the Mission Bay neighborhood of San Francisco, California. The largest of the Old Navy stores are its flagship stores, located in New York City, Seattle, Chicago, San Francisco, Manila, and Mexico City.

<span class="mw-page-title-main">Hypermarket</span> Big-box store combining a supermarket and a department store

A hypermarket is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full grocery lines and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine shopping needs in one trip. The term hypermarket was coined in 1968 by French trade expert Jacques Pictet.

American Eagle Outfitters, Inc. is an American clothing and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company that also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991 to Jacob Price of Knoxville, Tennessee. American Eagle Outfitters is the parent company of Aerie and Todd Snyder.

<span class="mw-page-title-main">Urban Outfitters</span> Multinational retail chain founded in the United States

Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the United States, the United Kingdom, Canada, select Western European countries, Poland, the United Arab Emirates, Kuwait, and Qatar, the Urban Outfitters brand targets young adults with a merchandise mix of women's and men's fashion apparel, footwear, beauty and wellness products, accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes.

<span class="mw-page-title-main">Aéropostale (company)</span> American clothing retailer

Aéropostale Inc., is an American shopping mall–based retailer of casual apparel and accessories, principally aimed at young adults and teenagers. Aéropostale maintains control over its proprietary brands by designing, sourcing, marketing, and selling all of its own merchandise. The company sells via Aéropostale stores in the United States and through its e-commerce site.

<span class="mw-page-title-main">Ruehl No.925</span> Clothing brand

Ruehl No.925 was an upscale clothing brand owned by Abercrombie & Fitch, selling apparel, leather goods, and luxury goods. Themed after New York City's Greenwich Village, the store was meant to attract post-graduate individuals aged 22 to 35, competing primarily with J.Crew, Polo Ralph Lauren, and American Eagle Outfitters' equally short-lived spinoff Martin + Osa. Ruehl was the only brand in the Abercrombie portfolio that sold clothing in the color black.

The Buckle, Inc. is an American fashion retailer selling clothing, footwear, and accessories for men, women, and children. The company operates 451 stores in 42 states throughout the United States of America, under the names Buckle and The Buckle. Buckle markets brand name and private label apparel, including denim, other casual bottoms, tops and shirts, dresses and rompers, sportswear and athleisure, outerwear, footwear, swimwear, fragrances, sunglasses, bags and purses, wallets, and other accessories.

Dylex Limited was one of Canada's largest retailers during the 1970s and 1980s, where it operated a number of specialty retail stores, including women's wear, men's wear, and family stores, including BiWay, a large, and now defunct, Canadian discount chain.

<span class="mw-page-title-main">VF Corporation</span> American apparel company

VF Corporation is an American global apparel and footwear company founded in 1899 by John Barbey and headquartered in Denver, Colorado. The company's 13 brands are organized into three categories: Outdoor, Active and Work. In 2015, the company controlled 55% of the U.S. backpack market with the JanSport, Eastpak, Timberland, and The North Face brands.

<span class="mw-page-title-main">Anthropologie</span> American clothing retailer

Anthropologie is an American retailer operating in the U.S., Canada, and the UK that sells clothing, jewelry, home furniture, decorations, beauty products, and gifts.

Martin + Osa was a brand of clothing and stores developed by American Eagle Outfitters. The store's name and inspiration came from Martin and Osa Johnson, a husband and wife team from southeast Kansas who explored Africa and the South Pacific Islands, chronicling their travels in photographs and diaries.

Justice is a clothing brand sold exclusively through Walmart targeting the tween girl market. In 2020, it became a brand owned by the private equity firm Bluestar Alliance.

<span class="mw-page-title-main">Abercrombie & Fitch</span> American retail company

Abercrombie & Fitch (A&F) is an American lifestyle retailer that focuses on casual wear. Its headquarters are in New Albany, Ohio. The company operates three offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks. As of February 2020, the company operated 854 stores across all its brands.

<span class="mw-page-title-main">Vanity (clothing)</span> American specialty chain of fashion retailers

Vanity, also known as Vanity Shops, was an American specialty chain of fashion retailers that sold apparel and accessories targeted to fashion-conscious young females, online and in stores. The company was headquartered in Fargo, North Dakota. The fashion retailer's clothing items ranged in size from zero to 17 with pants inseam lengths of up to 37 inches (940 mm). Vanity filed for bankruptcy and closed its stores in 2017.

<span class="mw-page-title-main">Cotton On Group</span> Australian multinational retail company

Cotton On Group is an Australian retail company known for its fashion, clothing and stationery brands. As of 2020, it has over 1,500 stores in 18 countries employing 22,000 people across eight brands: Cotton On, Cotton On Kids, Cotton On Body, Factorie, Typo, Rubi, Supré, Ceres and Cotton On Foundation.

<span class="mw-page-title-main">Ralph Lauren Corporation</span> American apparel, accessories and luxury goods company

Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. Headquartered in New York City, the company produces products ranging from the mid-range to the luxury segments. Ralph Lauren is known for marketing and distributing products in four categories: apparel, home, accessories, and fragrances. Known mostly for its flagship brand Polo Ralph Lauren, the company's brands include mid-range, sub-premium, and premium labels up to its highest priced luxury Purple label apparel. The company additionally owned Club Monaco from 1999 to 2021.

<span class="mw-page-title-main">Aerie (clothing retailer)</span> Intimate apparel brand of American Eagle Outfitters

Aerie, stylized as aerie, is an intimate apparel and lifestyle retailer and sub-brand owned by American Eagle Outfitters. In addition to lingerie such as a wide variety of bras and other undergarments, the aerie line also sells dormwear, active apparel, loungewear, accessories and sleepwear. The aerie brand operates as a section in American Eagle Outfitters stores, online through the American Eagle website, and in standalone aerie retail stores.

Limited Too was a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc.. Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice.

References

  1. "American Eagle Outfitters Bluenotes Sale Expected To Close December 21". BusinessWire, 2004.
  2. "A lot of talk from Bluenotes". Lloyd, 2008. Archived from the original on 2008-09-25. Retrieved May 7, 2009.