Boomerang (JoJo Siwa song)

Last updated
"Boomerang"
Boomerang Jojo.jpeg
Single by JoJo Siwa
ReleasedMay 6, 2016 (2016-05-06)
Recorded2016
Genre Bubblegum pop
Length3:26
Label JoJo Siwa Entertainment
Songwriter(s)
  • Griffith Frank
  • Heather Miley
  • Jordan Richman
  • JoJo Siwa
Producer(s) Jordan Richman
JoJo Siwa singles chronology
"Boomerang"
(2016)
"Kid in a Candy Store"
(2017)
Music video
"Boomerang" on YouTube

"Boomerang" is the debut official single by American singer JoJo Siwa. The song was released on May 6, 2016, through JoJo Siwa Entertainment. The song was written by Griffith Frank, Heather Miley, Jordan Richman, and Siwa. Jordan Richman produced the record with Heather Miley as co-producer. [1] [2] [3] [4]

Contents

Description

"Boomerang" is an upbeat song that deals with the issue of cyberbullying or normal bullying. The song's message is to achieve a triumph over bullies everywhere. [2] [3] [4] Siwa clarifies, "there are two ways to deal with bullies. Bully them back, or tell them politely what they're doing wrong."

Music video

The music video directed by Monseé Wood was released on May 17, 2016. As of April 29, 2024, the music video had been viewed on YouTube over 1 billion times. [5] The video features Jessalynn Siwa (her mother) and the former Dance Moms cast; Sydney and Halle, Siwa’s friends from the show played her BFFs in the video. Kendall, another dancer from the show, played the lead mean girl. Jill, Kendall’s mother, played the teacher in the video. As of July 2022, it has over 5 million likes and 1 million dislikes. [6]

Commercial performance

On February 24, 2017, the single was certified Gold by the Recording Industry Association of America (RIAA). [7] On August 31, 2017, the song was certified Platinum by the RIAA. [7]

Certifications

Certifications for "Boomerang"
RegionCertification Certified units/sales
United States (RIAA) [7] 2× Platinum2,000,000

Sales+streaming figures based on certification alone.

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References

  1. "Boomerang - Single by JoJo Siwa on Apple Music". iTunes . 6 May 2016. Retrieved 2017-03-24.
  2. 1 2 "JoJo Siwa's "Boomerang" Has A Very Special Message For The Dance Moms Star & Her Fans". Bustle. 2016-05-24. Retrieved 2017-03-19.
  3. 1 2 "'Dance Moms' Star JoJo Siwa Takes on Bullying in 'Boomerang': Exclusive First Listen". Billboard . 2016-05-06. Retrieved 2017-03-19.
  4. 1 2 "JoJo Siwa Confronts Bullying In New Single "Boomerang"". BSCkids. Boomtron LLC. 2016-05-10. Retrieved 2017-03-24.
  5. "Omaha native finds big success in entertainment". KMTV.com. 2017-05-16. Retrieved 2017-03-24.
  6. Archived at Ghostarchive and the Wayback Machine : JoJo Siwa - BOOMERANG (Official Video) via YouTube.
  7. 1 2 3 "American single certifications – JoJo Siwa – Boomerang". Recording Industry Association of America . Retrieved February 5, 2020.