Bread Ahead

Last updated

Bread Ahead
Company type Private limited company
Industry Bakery
Founded13 September 2012 (13 September 2012)
Headquarters London, England
Number of locations
7 (2022)
Key people
  • Matthew Jones, founder
Products bread, doughnuts, sandwiches, soups, and cakes
Website breadahead.com

Bread Ahead is a chain of bakeries that also provide baking classes in London, United Kingdom. It was founded in 2013 by Matthew Jones [1] in London's Borough Market. [2] Under Jones' guidance as founder and head baker, it has specialised in [3] doughnuts, [4] using British sourced ingredients from traders in Borough Market and Chelmsford in Essex. [5] It also sells sourdough breads, cakes, pizza, coffees and pastries. [6]

Contents

Locations

As of June 2023, there are seven outlets in London, one in Saudi Arabia and one in Dubai. [7] [8] [9] [10] [11] During the months between September 2021 and February 2022 Bread Ahead had a temporary residency at the Southwark Cathedral Cafe. [12]

YearLocationStatus
2013Borough MarketOpen
2023BromelyOpen
2016Pavilion RoadOpen
2019WembleyOpen
2022South KensingtonOpen
2023The Tea HouseOpen
2022Jeddah, Saudi ArabiaOpen
2022Dubia, UAEOpen
2023Riyadh, Saudi ArabiaOpen
Bread Ahead Vanilla Doughnuts Bread Ahead Vanilla Doughnuts.jpg
Bread Ahead Vanilla Doughnuts

Baking school

In 2014, Bread Ahead set up a bakery school to teach customers. [13] [14] [15] [16] [17] During the lockdown in 2019/20 they moved the baking classes online. [18] [19] The live baking workshops ran every day at 2pm on their Instagram account, where viewers could tune in for a live baking lesson. [20]

Matthew Jones

Matthew Jones founded Bread Ahead Bakery and Baking School, [3] after having spent 15 years working in Michelin-starred restaurants. [21]

In 2017 Jones published Baking School: The Bread Ahead Cookbook, [22] and in 2021 Jones published the book Bread Ahead: The Expert Home Baker: A Masterclass in Classic Baking. [23]

Related Research Articles

<span class="mw-page-title-main">Bread</span> Food made of flour and water

Bread is a staple food prepared from a dough of flour and water, usually by baking. Throughout recorded history and around the world, it has been an important part of many cultures' diet. It is one of the oldest human-made foods, having been of significance since the dawn of agriculture, and plays an essential role in both religious rituals and secular culture.

<span class="mw-page-title-main">Danish pastry</span> Multilayered, laminated sweet pastry

A Danish pastry is a multilayered, laminated sweet pastry in the viennoiserie tradition. It is thought that some bakery techniques were brought to Denmark by Austrian bakers, and originated the name of this pastry. The danish recipe is however different from the Viennese one and has since developed into a Danish specialty.

<span class="mw-page-title-main">Sourdough</span> Type of sour bread

Sourdough or sourdough bread is a bread made by the fermentation of dough using wild lactobacillaceae and yeast. Lactic acid from fermentation imparts a sour taste and improves keeping qualities.

<span class="mw-page-title-main">Bagel</span> Ring-shaped bread product

A bagel is a bread roll originating in the Jewish communities of Poland. Bagels are traditionally made from yeasted wheat dough that is shaped by hand into a torus or ring, briefly boiled in water, and then baked. The result is a dense, chewy, doughy interior with a browned and sometimes crisp exterior.

<span class="mw-page-title-main">Bakery</span> Type of business that sells flour-based food

A bakery is an establishment that produces and sells flour-based baked goods made in an oven such as bread, cookies, cakes, doughnuts, bagels, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who wish to consume the baked goods on the premises. In some countries, a distinction is made between bakeries, which primarily sell breads, and pâtisseries, which primarily sell sweet baked goods.

<span class="mw-page-title-main">Ciabatta</span> Italian white bread

Ciabatta is an Italian white bread created in 1982 by a baker in Adria, province of Rovigo, Veneto, in response to the popularity of French baguettes. Ciabatta is somewhat elongated, broad, and flat, and is baked in many variations, although unique for its alveolar holes. Ciabatta is made with a strong flour and uses a very high hydration dough.

Boudin Bakery is a bakery based in San Francisco, California, known for its sourdough bread. The bakery is recognized as the "oldest continually operating business in San Francisco." It was established in 1849 by Isidore Boudin, son of a family of master bakers from Burgundy, France, by blending the sourdough prevalent among miners in the Gold Rush with French techniques.

<span class="mw-page-title-main">Biga (bread baking)</span> Type of pre-fermentation used in Italian baking

Biga is a type of pre-fermentation used in Italian baking. Many popular Italian breads, including ciabatta, are made using a biga. Using a biga adds complexity to the bread's flavor and is often used in breads that need a light, open texture with holes. Apart from adding to flavor and texture, a biga also helps to preserve bread by making it less perishable.

<span class="mw-page-title-main">Pre-ferment</span> Process in some methods of bread making

A ferment is a fermentation starter used in indirect methods of bread making. It may also be called mother dough.

<span class="mw-page-title-main">Proofing (baking technique)</span> Process by which a yeast-leavened dough rises

In cooking, proofing is a step in the preparation of yeast bread and other baked goods in which the dough is allowed to rest and rise a final time before baking. During this rest period, yeast ferments the dough and produces gases, thereby leavening the dough.

<span class="mw-page-title-main">Vienna bread</span> 19th-century baking process

Vienna bread is a type of bread that is produced from a process developed in Vienna, Austria, in the 19th century. The Vienna process used high milling of Hungarian grain, and cereal press-yeast for leavening.

<span class="mw-page-title-main">Acme Bread Company</span>

The Acme Bread Company is a Berkeley, California-based bakery that is one of the pioneers of the San Francisco Bay Area's "Bread Revolution", which in turn created the modern "artisan bread" movement in America, and remains a "benchmark" for commercial handmade bread.

The sponge and dough method is a two-step bread making process: in the first step a sponge is made and allowed to ferment for a period of time, and in the second step the sponge is added to the final dough's ingredients, creating the total formula. In this usage, synonyms for sponge are yeast starter or yeast pre-ferment. In French baking the sponge and dough method is known as levain-levure. The method is reminiscent of the sourdough or levain methods; however, the sponge is made from all fresh ingredients prior to being used in the final dough.

<span class="mw-page-title-main">History of bread</span> Summary of the development of the popular staple food

Bread was central to the formation of early human societies. From the Fertile Crescent, where wheat was domesticated, cultivation spread north and west, to Europe and North Africa, and east towards East Asia. This in turn led to the formation of towns, as opposed to the nomadic lifestyle and gave rise to more and more sophisticated forms of societal organization. Similar developments occurred in the Americas with maize and in Asia with rice.

The history of California bread as a prominent factor in the field of bread baking dates from the days of the California Gold Rush around 1849, encompassing the development of sourdough bread in San Francisco. It includes the rise of artisan bakeries in the 1980s, which strongly influenced what has been called the "Bread Revolution".

Bread is a staple food throughout Europe. Throughout the 20th century, there was a huge increase in global production, mainly due to a rise in available, developed land throughout Europe, North America and Africa.

<span class="mw-page-title-main">Zak the Baker</span> Companies based in Miami

Bakery or Zak the Baker is a kosher restaurant in the Wynwood neighborhood of Miami, Florida. After the bakery was moved into a larger building, Zak the Baker opened a new glatt kosher delicatessen in January 2017 in the old bakery location. The associated bakery and café were both founded by local baker Zak Stern. The bakery closes on Saturdays, in keeping with kosher requirements.

<span class="mw-page-title-main">Oyatsupan Bakers</span> Japanese bakery in the U.S. state of Oregon

Oyatsupan Bakers, or simply Oyatsupan, is a Japanese bakery in the U.S. state of Oregon. The original bakery opened in Beaverton in 2016, and second location opened in Tigard in 2019.

<span class="mw-page-title-main">Temple Pastries</span> Bakery in Seattle, Washington, U.S.

Temple Pastries is a bakery in Seattle's Central District, in the U.S. state of Washington. Christina Wood started the business as a pop-up in 2018, and relocated to a brick-and-mortar restaurant in partnership with Broadcast Coffee Roasters in 2020.

References

  1. "Our Story". Bread Ahead. Retrieved 26 May 2022.
  2. Business, Twisper. "Keeping up the pace during lockdown | TWISPER Business". business.twisper.com. Archived from the original on 26 June 2022. Retrieved 17 February 2022.{{cite web}}: |last= has generic name (help)
  3. 1 2 Abrahams, Luke (29 December 2017). "Doughnut mecca Bread Ahead is opening a new branch in Soho". www.standard.co.uk. Retrieved 17 February 2022.
  4. "Bread Ahead • The Cult London Bakery With The Legendary Doughnuts". Secret London. 4 June 2021. Retrieved 17 February 2022.
  5. Stewart, Victoria (9 April 2015). "Made in London: meet baker Matt Jones of Bread Ahead Bakery". www.standard.co.uk. Retrieved 17 February 2022.
  6. "Bread Ahead is opening a huge restaurant, bakery and school in Wembley". Hot Dinners. 20 March 2019. Retrieved 17 February 2022.
  7. "Dubai Expo 2020 nearing an end: Some must-have culinary experiences at the Expo". The Financial Express. 13 February 2022. Retrieved 17 February 2022.
  8. "Interview with Founder & Head Baker of Bread Ahead Matt Jones". Healys LLP. 21 September 2021. Retrieved 17 February 2022.
  9. "Learn to bake in Dubai at Borough Market's famous Bread Ahead". What's On. 3 November 2021. Retrieved 17 February 2022.
  10. Cooper, Leonie (September 2021). "Holy dough! Bread Ahead for Southwark Cathedral café residency". Time Out London. Retrieved 17 February 2022.
  11. Hansen, James (23 July 2020). "One of London's Destination Bakeries Thinks Staying Local Is the Future". Eater London. Retrieved 17 February 2022.
  12. Cooper, Leonie (September 2021). "Holy dough! Bread Ahead for Southwark Cathedral café residency". Time Out London. Retrieved 19 May 2022.
  13. bighospitality.co.uk (15 December 2017). "Bread Ahead to open Soho cafe amid bakery sector boom". bighospitality.co.uk. Retrieved 17 February 2022.
  14. Plim, Alex (16 February 2017). "Bread Ahead Bakery School: Doughnut Workshop". Time Out London. Retrieved 17 February 2022.
  15. "Bread Ahead launch interactive online baking workshops". Hot Dinners. 13 May 2020. Retrieved 17 February 2022.
  16. "Luxury Hospitality Magazine talks to Matthew Jones, the Founder of Bread Ahead - Luxury Hospitality Magazine" . Retrieved 21 February 2024.
  17. Howells, Tom (13 June 2017). "No dough? Bread Ahead is running free sourdough classes this summer". Time Out London. Retrieved 17 February 2022.
  18. Alabi, Leke Oso (26 March 2020). "UK entrepreneurs forced to adapt to survive". Financial Times. Retrieved 17 February 2022.
  19. "Borough Market Diaries: behind the... | Great British Food Awards". Great British Food. Retrieved 17 February 2022.
  20. "Improve your baking skills with an online course". The Independent. 3 June 2020. Retrieved 19 May 2022.
  21. "Recipes for success: London's Bread Ahead founder chef Matthew Jones offers cinnamon bun recipe for Ramadan". Arab News. 31 March 2023. Retrieved 21 February 2024.
  22. "Baking School: The Bread Ahead Cookbook by Justin Gellatly | WHSmith". 'WHSmith. Retrieved 21 February 2024.
  23. Bread Ahead: The Expert Home Baker : A Masterclass in Classic Baking. 11 November 2021. ISBN   978-1-78488-456-7.