Psephology is the "quantitative analysis of elections and balloting". Psephology attempts to both forecast and explain election results.
An election exit poll is a poll of voters taken immediately after they have exited the polling stations. A similar poll conducted before actual voters have voted is called an entrance poll. Pollsters – usually private companies working for newspapers or broadcasters – conduct exit polls to gain an early indication as to how an election has turned out, as in many elections the actual result may take many hours to count.
YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.
ICM Research is a public opinion research company that was founded in 1989. ICM is a subsidiary of Creston Insight, a marketing services company, and is a member of the British Polling Council under its new name Walnut Unlimited.
Populus is a market research company in the United Kingdom formed in 2003.
Sir John Kevin Curtice is a British political scientist who is currently professor of politics at the University of Strathclyde and senior research fellow at the National Centre for Social Research. He is particularly interested in electoral behaviour and researching political and social attitudes. He took a keen interest in the debate about Scottish independence.
In the run up to the general election on 7 May 2015, various organisations carried out opinion polling to gauge voting intention. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
In the run-up to the 2011 Scottish Parliament election, several polling organisations carried out public opinion polling in regards to voting intentions. Results of such polls are displayed below. The first figure for each party is for the 1st, first-past-the-post (constituency) vote; the second figure is for the 2nd, proportional representation (regional) vote.
Opinium is a market research and insight agency established on 7 September 2007. It is headquartered in New York and London. Its chief executive is James Endersby. The agency works across five practice areas: Brand & Communications, Product & Service Development, Stakeholder Research, and Thought Leadership. It is chiefly known for its full service market research and insight consultancy for clients ranging from Vodafone, Unilever, Santander, MetLife, Dawn Foods, Direct Line Insurance, Itsu, Next, Amnesty International, to the London School of Economics and Canderel.
Survation is a polling and market research agency based in London, England. Survation have been conducting research surveys since 2010. Surveys are conducted via telephone, online panel and face to face as well as omnibus research for a broad range of clients including television, newspapers, charities, lobby groups, trade unions, law firms and political parties. Damian Lyons Lowe is the company founder and Chief Executive.
Prior to the 2015 general election, various polling organisations conducted opinion polling in specific constituencies. The results of publicised opinion polling for individual constituencies are detailed in this article. However, most opinion polling covers Great Britain, where the results are published in this article here.
In the run-up to the general election on 8 June 2017, various organisations carried out opinion polling to gauge voting intentions. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
The Market Research Society is a professional body for market research based in London, England. It was established in 1946 at the offices of the London Press Exchange. It represents the views of its members to government and in the press.
At various dates in the run up to the 2015 general election, various organisations carried out opinion polling to gauge the opinions that voters hold towards political leaders. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
At various dates in the run up to the 2017 general election, various organisations carried out opinion polling to gauge the opinions that voters hold towards political leaders. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
In the run-up to the 2021 Senedd election, various organisations carried out opinion polling to gauge voting intentions. Results of such polls are displayed in this list. Most of the pollsters listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
Opinion polling for the next United Kingdom general election is being carried out continually by various organisations to gauge voting intention. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules. The dates for these opinion polls range from the 2019 general election on 12 December to the present day.
In the run-up to the next Scottish Parliament election, various organisations are conducting opinion polls to gauge voting intentions. Results of such polls are displayed in this list. The pollsters listed are members of the British Polling Council (BPC) and abided by its disclosure rules.
Following a 2016 referendum, the United Kingdom exited from the European Union at the end of January 2020. Since leaving the EU, numerous polling organisations have conducted surveys to gauge public opinion on rejoining the organisation. The trend of the poll data shows that, over time, support for Brexit has waned, while public opinion in the UK has gradually moved in favour of rejoining the EU.
