Buick Limited

Last updated
Buick Limited
1973 Buick Electra 225 Limited (29147502555).jpg
Overview
Manufacturer Buick (General Motors)
Model years
  • 1931–1942
  • 1958
Body and chassis
Class
  • Full-size car (1931–1942)
  • Full-size car (1958)
Body style
Layout
Chronology
Predecessor

The Buick Limited was Buick's flagship model line between 1936 and 1942, and, in celebration of GM's Fiftieth Anniversary, a single-year halo car for the Division in model year 1958. Since the 1960s Buick has intermittently used the term "Limited" as a designation denoting its highest level of trim and standard features in its various model ranges.

Contents

The original line given the Limited nameplate, topped by an extended-wheelbase limousine, was in direct competition with Cadillac senior sedans for clientele, which wanted a GM luxury car but regarded Cadillac as "ostentatious" or "flamboyant" in contrast to Buick's reputation for durable, reliable, and staid premium vehicles.

Buick Series 90 (1931-1935)

Series 90
Buick Phaeton 193 2.jpg
1931 Buick Series 90 Phaeton Model 95
Overview
Manufacturer Buick (General Motors)
Model years 1931-1935
Assembly Buick City, Flint, Michigan, United States [1]
Body and chassis
Class luxury car
Body style 2-door coupe
2-door convertible
4-door phaeton
4-door sedan
4-door limousine
Layout Front-engine, rear-wheel-drive [1]
Platform GM C platform
Related Cadillac Series 355
Buick Series 80
McLaughlin-Buick
Powertrain
Engine 344.8 cu in (5.7 L) Buick Straight-8 engine OHV I8 [1]
Transmission 3-speed synchromesh manual [1]
Dimensions
Wheelbase 132 in (3,353 mm)
134 in (3,404 mm)
138 in (3,505 mm) [1]

Buick's top platform was introduced in 1931 as the Series 90, using the GM "C-body" platform shared with the Cadillac Series 355. It featured a 344.8 cu in (5.7 L) Buick Straight-8 engine OHV engine, developing 104 bhp of power at 2,800 rpm. [1] A premium luxury car, it was intended to compete with the advanced Cadillac V8, the exclusive straight-8 Packard Standard Eight, and other top U.S. marques.

Closed cars came with mohair velvet interiors, retractable silk passenger compartment shades, and wool carpeting throughout. [1] Roadsters, Phaetons and convertibles came standard with leather interior. [1] Retail prices for the 7-passenger Limousine were US$2,035 ($39,159 in 2022 dollars [2] ). The Series 90 offered nearly the same refinement and attention to detail as Cadillac, but lacked its more modern, more powerful engine, while having a more advanced overhead valve train than the Packard's aging flathead design. [1] Standard coachwork for Buick was exclusively supplied by Fisher Body, and rolling chassis were available to coachbuilders. [1]

The next year the size grew and a new high performance engine was introduced developing 113 hp. In 1933 all GM cars received an updated "streamlined" look produced by the corporation's Art and Color Studio headed by Harley Earl. [1] In 1934 the running board was shortened and engine output increased to 116 hp. In 1935 the appearance alone was updated. Total sales for the line was 43,321. In 1936 the model changed its name to "90 Limited". [1]

Buick Limited (1936-1942)

Series 90
1941 Buick Limited (34646246692).jpg
1941 Buick Limited
Overview
Model years 1936–1942
Assembly(main plant)
Buick City, Flint, Michigan, U.S.
(branch plant)
South Gate, California, U.S.
Linden, New Jersey, U.S.
Designer Harley Earl
Body and chassis
Body style 4-door sedan
4-door convertible
Platform Series 80: C-body
Series 90: D-body
Related Cadillac Series 80
Cadillac Series 70
Buick Roadmaster
McLaughlin-Buick
Powertrain
Engine 320 cu in (5.2 L) Fireball I8 [3]
Transmission 3-speed sliding shift manual
Dimensions
Wheelbase 138 in (3,505 mm)
140 in (3,556 mm) (Series 90)
Width75.0 in (1,905 mm)
Height1936: 69.5 in (1,765 mm)
1937: 68.0 in (1,727 mm)
Curb weight 4,517–4,599 lb (2,050–2,090 kg)

The origins of the Limited name date to 1936 when Buick added names to its entire model lineup to celebrate the engineering improvements and design advancements over their 1935 models. It shared its chassis with the top-level Cadillac Series 70 vehicles. Buick had released a new line of cars that were technically superior to their predecessors by offering such features as all-steel passenger compartment tops (GM's Turret Top design), improved front suspension, improved hydraulic safety braking system, alloy engine pistons and an improved engine cooling system.

In 1938, the wheelbase was stretched 2 inches from 138 to 140 inches (3,556 mm), [4] and the Limited, along with Roadmaster, lost its wooden structural members for steel, making them the last Buick passenger cars to rely upon wood components.

In 1939, Buick products underwent a substantial redesign; however, the Limited's "limited" production merited it to continue using its 1938 body. The 1939 Limited offered a sectioned rear compartment separating the driver from the rear passengers, and a glass partition could be raised to provide privacy. [1] AM radios were first offered as an option. [1]

Behind the scenes, Cadillac executives lobbied to get the Limited out of production because it infringed on their market. While it was priced in the lower end of its Fleetwood series price point, the Limited was listed at US$2,453 ($51,607 in 2022 dollars [2] ) but almost equaled Cadillac's factory built Imperial Touring Limousine, [5] which cost almost four times as much as the Buick, in its appointments. Buick executives asserted that Limited production averaged only 1,561 vehicles per year for model years 1938 through 1940, an insignificant amount compared to Cadillac's production of its senior cars.

For 1940 Buick renamed some of its Series designations and gave names instead. Buick's Series 40 was named the Special, the Series 50 became the Super, the Series 60 was named the Century, the Series 70 was named the Roadmaster, and the Limited was given both the Series 80 and Series 90, with the Series 90 given to a limousine with a 140 in (3,556 mm) wheelbase and 8-passenger capacity. The engine was a 320 cu in (5,243.9 cc)120 hp (89 kW; 122 PS) Buick Straight-8 engine, [6] improving to 141 hp (105 kW; 143 PS) by 1939. [7]

Limiteds were the most expensive Buicks in production, riding on the company's longest wheelbase of 138 in (3,505 mm), [8] and the best appointed cars that Buick built. All Limiteds were built at the Buick factory in Flint, Michigan, while all Cadillacs were built in Detroit at the Clark Street Facility while coachwork was provided by Fisher Body.

Production of the Limited, and all Buick continued until the eve of World War II when the last Buick was built February 2, 1942. [1] Following World War II, Buick dropped its extended wheelbase models, and cancelled the Series 90 Limited nameplate. The name Limited was truly appropriate to the cars themselves which were limited to touring sedans and limousines; its sales too were the smallest of Buick's entire model range:

Production Figures [1]
YearUnits
19364,086
19373,697
19381,491
19391,451
19401,739
19413,006
1942636 (abbreviated model year September 1941 to January 1942)
Total production = 16,106

1958 Limited

Series 700
1958 Buick Limited Convertible (27406399292).jpg
Overview
Model years 1958
Assembly(main plant)
Flint, Michigan, U.S. (Buick City)
(branch plant)
Arlington, Texas, U.S. (Arlington Assembly)
Doraville, Georgia, U.S. (Doraville Assembly) "Atlanta"
Kansas City, Kansas, U.S. (Fairfax Assembly)
South Gate, California, U.S. (South Gate Assembly)
Wilmington, Delaware, U.S. (Wilmington Assembly)
Framingham, Massachusetts, U.S.
Linden, New Jersey, U.S.
Designer Harley Earl
Body and chassis
Body style 4-door hardtop
2-door hardtop
2-door convertible
Platform C-body
Related Cadillac Series 62
Buick Roadmaster
Buick Super
Oldsmobile 98
Powertrain
Engine 364 cu in (6.0 L) Nailhead V8
Transmission 2-speed Dynaflow automatic
Dimensions
Wheelbase 127.5 in (3,238 mm)
Length227.5 in (5,778 mm)
Width79.8 in (2,027 mm)
Height60.0 in (1,524 mm)
Curb weight 4,500–4,900 lb (2,000–2,200 kg)
Chronology
Successor Buick Electra 225

The Buick Limited series was revived in 1958 as the ultimate Buick for the model year, using the GM C platform. In a model year where General Motors's answer to Chrysler's "Forward Look" was to update its 1957 Buicks and Oldsmobiles by slathering them in excessive amounts of chrome, the 1958 Buicks received the ultimate treatment. The 1958 models shared a common appearance on the top models for each brand; Cadillac Eldorado Seville, Buick Limited Riviera, Oldsmobile 98, Pontiac Bonneville Catalina, and the Chevrolet Bel-Air Impala

Each Buick Special, Century, Super and Roadmaster received a Fashion-Aire Dynastar grille, cast of 160 chrome squares, each, according to Buick PR pieces, "shaped in a design to maximize the amount of reflective light". Buick also added quad headlights and three emblems bearing a stylized "V", one a medallion on the hood and the other two as gun-sight fender-toppers. The Buick "Sweepspear" side trim, a styling hallmark since 1949, was joined by broad chrome panels attached to the rear quarter panels. Tail lights were housed in massive chrome housings; each trunk lid received a chrome grip in the center. Wheelbase was 127.5 in (3,238 mm) [9] and 227.5 in (5,778 mm)long. [10]

In comparison to the junior models in the Buick lineup, the Limited was slightly more restrained. Each Limited traded its chromed side panel trim for a body color-keyed insert decorated with fifteen slanted hash marks (three groups of five). The Limited also received its own rear tail treatment that traded the heavy chrome tail light housings for a wraparound tail light lens broken up by four chrome bands. Rear bumper "Dagmars" housed "Dual Jet" back-up lights. Power brakes were standard. [11]

Available only as a 4-door hardtop, 2-door hardtop coupe or convertible, the Limited rode Buick's 127.5 in (3,238 mm) wheelbase, with its body stretched 227.1 in (5,768 mm), just shy of nineteen feet in length. Inside, buyers were treated to high quality fabrics in sedans and coupes, full leather in convertibles.

Buick sold only 7,438 Limiteds, due in part to their price. The Limited's four-door hardtop sedan started at a base price of $5,112, ($51,851 in 2022 dollars [2] ) which was $221 ($2,242 in 2022 dollars [2] ) higher than Cadillac's extended deck Series 62 four-door hardtop sedan at $4,891 ($49,610 in 2022 dollars [2] ) of which Cadillac sold 13,335 units.

For the 1959 model year, Buick renamed its entire lineup, with the Super becoming the Invicta, the Roadmaster becoming the Electra 225 and the Limited being discontinued due to lack of sales success.

Limited trim package

The Limited name was used again in 1967 as a trim option on the Electra 225 Custom model and other models. Between 1971 and 1979, Buick added the "Limited" name to its top trim Electra 225, which was previously known as the Electra 225 Custom. The cars were not badged as Electra 225s, but instead wore "Limited" scripts. However, these cars were Electra 225s, and in a break from tradition, the "Limited" trim level could be optioned with either the Park Avenue or Park Avenue DeLuxe options package, each even more well-equipped than the Limited model alone.

Buick continued to use the designation of "Limited" through 2005 on its various models to typically denote the highest trim level in a model range.

Related Research Articles

Buick is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobile brands and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. With the demise of Oldsmobile in 2004, Buick became the oldest surviving American carmaker.

<span class="mw-page-title-main">Buick Skylark</span> Series of passenger automobiles produced by Buick

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<span class="mw-page-title-main">Buick Riviera</span> Motor vehicle

The Buick Riviera is a personal luxury car that was marketed by Buick from 1963 to 1999, with the exception of the 1994 model year.

<span class="mw-page-title-main">Buick Electra</span> Full-size luxury car (1959–1990)

The Buick Electra is a full-size luxury car manufactured and marketed by Buick from 1959 to 1990, over six generations. Introduced as the replacement for the Roadmaster lines, the Electra served as the flagship Buick sedan line through its entire production and was offered as a six-passenger four-door sedan with two-door sedan, two-door convertible, and five-door station wagon variants.

<span class="mw-page-title-main">Oldsmobile 98</span> Flagship car model produced by Oldsmobile from 1940 to 1996

The Oldsmobile 98 is the full-size flagship model of Oldsmobile that was produced from 1940 until 1942, and then from 1946 to 1996. The name – reflecting a "Series 90" fitted with an 8-cylinder engine – first appeared in 1941 and was used again after American consumer automobile production resumed post-World War II. It was, as it would remain, the division's top-of-the-line model, with lesser Oldsmobiles having lower numbers such as the A-body 66 and 68, and the B-body 76 and 78. The Series 60 was retired in 1949, the same year the Oldsmobile 78 was replaced by the 88. The Oldsmobile 76 was retired after 1950. This left the two remaining number-names to carry on into the 1990s as the bread and butter of the full-size Oldsmobile lineup until the Eighty Eight-based Regency replaced the 98 in 1997.

<span class="mw-page-title-main">Pontiac Catalina</span> Motor vehicle

The Pontiac Catalina is a full-size, junior series automobile produced by Pontiac from 1950 to 1981. Initially, the name was a trim line on hardtop body styles, first appearing in the 1950 Chieftain Eight and DeLuxe Eight lines. In 1959, it became a separate model as the "entry-level" full-size Pontiac.

<span class="mw-page-title-main">Pontiac Bonneville</span> Motor vehicle

The Pontiac Bonneville is an automobile built by Pontiac from 1957 until 2005. Bonnevilles were full-sized, with the exception of a brief period of mid-size between 1982 and 1986. The brand was introduced as a limited production performance convertible during the 1957 model year. The Bonneville, and its platform partner, the Grand Ville, are some of the largest Pontiacs ever built; in station wagon body styles they reached just over 230 inches (5.8 m) long, and at 5,000 pounds (2,300 kg) and more were also some of the heaviest cars produced at the time.

<span class="mw-page-title-main">Buick Special</span> 20th Century entry-level luxury passenger car from Buick

The Buick Special was an automobile produced by Buick. It was usually Buick's lowest-priced model, starting out as a full-size car in 1936 and returning in 1961 as a mid-size. The Special was built for several decades and was offered as a coupe, sedan and later as a station wagon. When GM modernized their entry level products in the 1960s, the Special introduced the modern Buick V6 that became a core engine for GM for several decades and lived on in upgraded form until 2006.

<span class="mw-page-title-main">Buick Century</span> Line of upscale performance cars

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<span class="mw-page-title-main">Oldsmobile Starfire</span> Motor vehicle

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<span class="mw-page-title-main">Chrysler Imperial</span> Motor vehicle

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<span class="mw-page-title-main">Buick Estate</span> Automobile

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<span class="mw-page-title-main">Buick Roadmaster</span> Automobile

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<span class="mw-page-title-main">Buick Wildcat</span> Motor vehicle

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<span class="mw-page-title-main">Cadillac Sixty Special</span> Motor vehicle

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<span class="mw-page-title-main">Cadillac Series 62</span> Motor vehicle

The Cadillac Series 40-62 is a series of cars which was produced by Cadillac from 1940 through 1964. Originally designed to complement the entry level Series 61, it became the Cadillac Series 6200 in 1959, and remained that until it was renamed to Cadillac Calais for the 1965 model year. The Series 62 was also marketed as the Sixty-Two and the Series Sixty-Two. The Series 62 was used to introduce the Cadillac Coupe de Ville and the Cadillac Eldorado which started out as special appearance packages that were later placed into production.

<span class="mw-page-title-main">Cadillac Series 61</span> Motor vehicle

The Cadillac Series 61 was Cadillac's mainstream product model range. It was priced and equipped more modestly below the limousine, GM D platform Cadillac Series 85, Cadillac Series 90, Cadillac Series 72, Cadillac Series 67, and Cadillac Fleetwood Series 75. It was upgraded to the Series 62 in 1940 only to return to production in model year 1941, replacing the cancelled LaSalle Series 50. While production was suspended from model years 1943–1945 due to World War II, it remained as the junior level product line until 1951. The size, equipment list and quality level were the most popular with buyers who wanted a prestigious luxury car that was usually driven by the owner, while the longer cars were chauffeur driven. It combined the most popular features of the previous Series 60 and Series 65 and was priced at the same level as Buick products of the time.

<span class="mw-page-title-main">Mercury Monterey</span> Motor vehicle

The Mercury Monterey is a series of full-size cars that were manufactured and marketed by the Mercury division of Ford from 1952 to 1974. Deriving its name from Monterey Bay, the initial Mercury Monterey served as the upscale version of the Mercury Custom which replaced the Mercury Eight, the debut model line of the Mercury division. During its production, the Monterey would be offered in multiple body styles, ranging from coupes, convertibles, sedans, hardtops, and station wagons.

<span class="mw-page-title-main">Buick Super</span> Motor vehicle

The Buick Super is a full-sized automobile produced by Buick from 1940 through the 1958 model years, with a brief hiatus from 1943 through 1945. The first generation shared the longer wheelbase with the top level Roadmaster while offering the smaller displacement engine from the Buick Special. The Super prioritized passenger comfort over engine performance. For several years, it was called the "Buick Eight" or "Super Eight" due to the engravement on the grille while all Buick's since 1931 were all installed with the Buick Straight-8 engine with varying engine displacement.

References

  1. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Kimes, Beverly (1996). Standard Catalog of American Cars 1805-1942. Krause publications. pp. 161–193. ISBN   0-87341-428-4.
  2. 1 2 3 4 5 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–" . Retrieved May 28, 2023.
  3. "1936 Buick brochure". Oldcarbrochures.com. Retrieved 2011-12-30.
  4. "Directory Index: Buick/1938_Buick/1938_Buick_Brochure". Oldcarbrochures.com. Retrieved 2011-11-20.
  5. Photos of Cadillac Imperial sedan limousine Archived June 1, 2015, at the Wayback Machine
  6. "Directory Index: Buick/1936_Buick/1936_Buick_Brochure_1". Oldcarbrochures.com. Retrieved 2011-11-20.
  7. "Directory Index: Buick/1939_Buick/1939_Buick_Brochure".
  8. "Directory Index: Buick/1937_Buick/1937_Buick_Brochure". Oldcarbrochures.com. Retrieved 2011-11-20.
  9. "Directory Index: Buick/1958_Buick/1958_Buick_Brochure". Oldcarbrochures.com. Retrieved 2011-11-20.
  10. "Directory Index: Buick/1958_Buick/1958_Buick_Brochure". Oldcarbrochures.com. Retrieved 2011-11-20.
  11. "Directory Index: Buick/1958_Buick/1958_Buick_Brochure". Oldcarbrochures.com. Retrieved 2011-11-20.