COLE Publishing

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COLE Publishing is a privately held company with offices in Wisconsin and Minnesota. The company creates nine highly focused trade publications for the liquid waste and environmental wastewater industries. Its titles include Pumper, Cleaner, PRO (Portable Restroom Operator), Onsite Installer, Municipal Sewer & Water (MSW), Treatment Plant Operator (TPO), Gas, Oil & Mining Contractor (GOMC), digDifferent and Plumber print and online magazines. The company also founded the annual WWETT (Water & Wastewater Equipment, Treatment & Transport) Show, formerly the Pumper & Cleaner Environmental Expo International, the world’s largest annual trade show for environmental service professionals, and one of the fastest growing trade shows in the United States attracting over 14,000 visitors from more than 50 countries. [1] The WWETT Show was sold to Informa Exhibitions in February 2016.

Wisconsin A north-central state of the United States of America

Wisconsin is a U.S. state located in the north-central United States, in the Midwest and Great Lakes regions. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin is the 23rd largest state by total area and the 20th most populous. The state capital is Madison, and its largest city is Milwaukee, which is located on the western shore of Lake Michigan. The state is divided into 72 counties.

Minnesota State of the United States of America

Minnesota is a state in the Upper Midwest and northern regions of the United States. Minnesota was admitted as the 32nd U.S. state on May 11, 1858, created from the eastern half of the Minnesota Territory. The state has a large number of lakes, and is known by the slogan the "Land of 10,000 Lakes". Its official motto is L'Étoile du Nord.

United States federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country composed of 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the largest city by population is New York City. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The U.S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the United States make it one of the world's 17 megadiverse countries.

History

COLE Publishing was founded by Bob Kendall and Pete Lawonn in June 1979. Lawonn pumped septic systems and had a spare 2,000-gallon vacuum tank he needed to sell, but no effective way to market it. Word-of-mouth and newspaper advertising didn’t seem like the best ways to reach contractors who might be interested in his product. The late John DiVall of Jay’s Waste Equipment advised them that there was a need for an industry trade journal. Taking the advice to heart, Kendall and Lawonn began publication. The first issue of Midwest Pumper was mailed to 2,500 contractors in eight states. Today, Pumper is the flagship magazine for COLE Publishing and COLE Inc. [2]

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