CastTV

Last updated
CastTV
Type of business Private
Type of site
Video search engine
Founded 2006
Headquarters San Francisco, CA , US
Founder(s) Edwin Ong & Alex Vikati
Website www.CastTV.com
Current status Acquired

CastTV was a former Internet video search and aggregation company based in San Francisco, California. After the company was acquired by the Tribune Company in 2010, its popular consumer website was closed down and the core technology was used to build various enterprise data products, including Online Video Data, which powers the universal video search for Google, Roku, TiVo, and other online video providers.

A video search engine is a web-based search engine which crawls the web for video content. Some video search engines parse externally hosted content while others allow content to be uploaded and hosted on their own servers. Some engines also allow users to search by video format type and by length of the clip. The video search results are usually accompanied by a thumbnail view of the video.

A video aggregator is a website that collects and organizes online videos from other sources. Video aggregation is done for different purposes, and websites take different approaches to achieve their purpose.

San Francisco Consolidated city-county in California, United States

San Francisco, officially the City and County of San Francisco, is the cultural, commercial, and financial center of Northern California. San Francisco is the 13th-most populous city in the United States, and the fourth-most populous in California, with 884,363 residents as of 2017. It covers an area of about 46.89 square miles (121.4 km2), mostly at the north end of the San Francisco Peninsula in the San Francisco Bay Area, making it the second-most densely populated large US city, and the fifth-most densely populated U.S. county, behind only four of the five New York City boroughs. San Francisco is also part of the fifth-most populous primary statistical area in the United States, the San Jose–San Francisco–Oakland, CA Combined Statistical Area.

Contents

CastTV was founded in 2006 by Edwin Ong and Alex Vikati. [1] Services included a video search engine and the licensing of video search technology to media companies.

CastTV's search index incorporated both popular and longtail content, including TV shows, [2] movies, celebrity, news, sports and viral videos. [3] The company filtered out expired videos, duplicate videos, and video spam. [4]

Viral video video that becomes popular through the process of Internet sharing

A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.

History

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References

  1. About CastTV, by CastTV Inc., retrieved on June 3, 2008.
  2. The Best Guides to Watching TV Online, by Liz Gannes, NewTeeVee, September 25, 2009.
  3. Beyond YouTube: New Ways to Find Video on the Web, by Joseph De Avila, The Wall Street Journal, October 30, 2008.
  4. New companies launch: Yap, Cognitive Code, Viewdle, Faroo & more, by Chris Morrison, VentureBeat, June 3, 2007.
  5. Gemstar-TV Guide Licenses Online-Search Technology, by Todd Spangler, Multichannel News, June 21, 2007.
  6. CastTV Raises $3.1 Million, Battles Google And AOL In Video Search, by Mike Arrington, TechCrunch, April 24, 2007.
  7. Catch Your Favorite Shows and Viral Videos at CastTV, by Jason Fitzpatrick, Lifehacker, January 14, 2009.
  8. Tribune Media Buys Video Search Engine CastTV, by Leena Rao, TechCrunch, December 16, 2010.
  9. Tribune Media Services Launches New Metadata Products for Entertainment Guide Providers