Chili's

Last updated

Chili's Grill & Bar
Company type Subsidiary
IndustryRestaurant
Genre Casual dining
FoundedMarch 13, 1975;49 years ago (1975-03-13)
FounderLarry Lavine
Headquarters3000 Olympus Blvd
Coppell, Texas 75019
US
Number of locations
1,610 (2020)
Area served
Worldwide
Key people
Kevin Hochman (CEO)
Products American cuisine
Parent Brinker International
Website chilis.com
Footnotes /references
[1] [2]

Chili's Grill & Bar is an American casual dining restaurant chain. [3] The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International.

Contents

History

Chili's first location, a converted postal station on Greenville Avenue in the Vickery Meadows area of Dallas, Texas, opened in 1975. The original Chili's on Greenville Avenue moved to a new building on the same site in 1981; it relocated again in 2007. [4]

Lavine's concept was to create an informal, full-service dining restaurant with a menu featuring different types of hamburgers offered at an affordable price. The brand grew larger, and by the early 1980s, there were 28 Chili's locations in the region, all featuring similar Southwest decor. [5]

In 1983, Lavine sold the company to restaurant executive Norman E. Brinker, formerly of the Pillsbury restaurant group that owned Bennigan's. [5]

Chili's serves American food, Tex-Mex cuisine and dishes influenced by Mexican cuisine, [6] such as shrimp tacos, quesadillas, and fajitas.

In addition to their regular menu, the company offers a nutritional menu, allergen menu, and vegetarian menu. [7]

Advertising

"Chili's (Welcome to Chili's!)" is an advertising jingle used in Chili's Restaurant commercials to advertise the restaurant's line of baby back ribs. The song was written by Guy Bommarito and produced by Tom Faulkner Productions for GSD&M Advertising of Austin, Texas. Faulkner sings both "I want my baby back, baby back, baby back..." (Which is similar to the Tommy James song "Draggin' the Line"), as well as the melodic theme. The deep "Bar-B-Q sauce" line was sung by famed New York bass vocalist Willie McCoy. A 1996 rendition of the jingle features a doo-wop quartet, Take 6, singing a cappella. Advertising Age magazine named the song first on its list of "10 songs most likely to get stuck in your head" in 2004. [8] In October 2017, the jingle was revived to advertise Chili's new menu, where it was re-conceptualized as "Oh Baby, Chili's is Back (Baby, Back, Baby, Back)". [9]

In 2008, the chain aired parody ads for "P. J. Bland's", a fictional restaurant chain with cardboard foods. [10]

In 2012, Chili's used Wendy Rene's Stax single, "Bar-B-Q", in their TV commercial. [11]

In September 2017, Chili's dropped about 40 percent of its menu items to focus on burgers, ribs, and fajitas. [12]

In February 2020, Chili's announced a new marketing campaign encouraging people to "laugh so hard you pee a little." [13] The new campaign was focused on "Out to 'Ita" and used elements of ASMR.[ citation needed ]

Locations

Asia/OceaniaEuropeMiddle EastNorth America/CaribbeanSouth AmericaAfrica
China [14] GermanyBahrainCanadaBrazilEgypt
India [3] KuwaitDominican RepublicChileMorocco
IndonesiaLebanonMexicoColombiaTunisia
JapanOmanUnited StatesCosta Rica
MalaysiaQatarPuerto RicoEcuador
PhilippinesSaudi ArabiaEl Salvador
South KoreaUnited Arab EmiratesHonduras
Sri Lanka [15] Panama
TaiwanPeru
Pakistan
Guam

As of 2015, they have 1,580 locations worldwide, including 839 that are company-owned and 741 that are franchised. [16] [17]

In October 2008, a Chili's Australia franchise was prosecuted and fined A$300,000 by the NSW Office of Industrial Relations for underpaying staff, pressuring employees to sign an Australian workplace agreement, and failing to pay A$45,000 in owed wages by a deadline set by the Office of Industrial Relations. In the same year, Chili's announced the permanent closure of all its Australian locations due to poor sales, unprofitability, and non-compliance with the Fair Work Act 2009. [18]

Controversies

Chili's was a key location in The Office season 2 episode 7 "The Client". The episode shows Michael and Jan meeting a client at a local Chili's restaurant after Michael had changed the location of the meeting from Radisson citing Chili's as "the new golf course". The Chili's jingle was also used in Austin Powers: The Spy Who Shagged Me where Fat Bastard meets Dr. Evil with the mojo belonging to Austin Powers. When he sees Mini-Me walk out with the money, startling him, he tries to eat him, thinking he is a baby. After attempting to eat Mini-Me, Fat Bastard suggests that Dr. Evil keeps the mojo, and he gets the baby, and then sings the Chili's Babyback Ribs song. In Season one of "That '90s Show", the recurring character, Fez, mentions Chili's is the location where he and his current lover had met, also making a reference to the Babyback Ribs jingle.[ citation needed ] Chili's was mentioned several times in the 2010 road comedy Due Date , starring Robert Downey Jr. and Zach Galifianakis. [24]

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References

  1. ↑ Brinker International, Inc. (June 29, 2011). "FY 2011 10-K". U.S. Securities and Exchange Commission. Archived from the original on December 18, 2021. Retrieved April 17, 2012.
  2. ↑ Brinker International, Inc. (June 29, 2011). "2011 Annual Report to Shareholders". U.S. Securities and Exchange Commission. Archived from the original on December 18, 2021. Retrieved April 17, 2012.
  3. 1 2 "American and Mexican Food Restaurant and Bar in India - Chili's India". Chili's Grill & Bar Restaurant. Archived from the original on November 7, 2016. Retrieved November 26, 2016.
  4. ↑ Brinker publication (October 2007). "Brinker 2007 Corporate report". Brinker International, Inc. Archived from the original on December 18, 2021. Retrieved December 19, 2007.
  5. 1 2 "Brinker International". Answers.com. Archived from the original on October 18, 2007. Retrieved December 19, 2007.
  6. ↑ "Chili's website". Archived from the original on December 1, 2020. Retrieved December 8, 2020. If you're hungry for juicy burgers, Tex-Mex classics, or Mexican-inspired bowls, you've come to the right place.
  7. ↑ "Chili's Restaurant Menu". Brinker International. 2012. Archived from the original on July 19, 2016. Retrieved April 19, 2012.
  8. ↑ "10 Songs most likely to get stuck in your head.(The Book of Tens)". Advertising Age. December 2004. Archived from the original on February 7, 2009. Retrieved June 24, 2008.
  9. ↑ Pennell, Julie (October 6, 2017). "Chili's revives famous 'baby back ribs' jingle ... but it's a little different". Today. Archived from the original on May 22, 2019. Retrieved August 11, 2018.
  10. ↑ "Chili's Spoofs Restaurant Ads with 'P.J. Bland's' Campaign". Burger Business. April 15, 2009. Archived from the original on April 22, 2009. Retrieved April 28, 2009.
  11. ↑ "Chili's $20 Dinner for Two TV Commercial, Song by Wendy Rene". iSpot.tv. Archived from the original on January 22, 2018. Retrieved January 22, 2018.
  12. ↑ "Chili's just cut dozens of items from its menu — here are the beloved dishes that didn't make it". Business Insider. Archived from the original on March 22, 2020. Retrieved October 3, 2017.
  13. ↑ "Chili's wants you to 'laugh so hard you pee a little' with new campaign". Marketing Dive. Archived from the original on January 24, 2021. Retrieved January 24, 2021.
  14. ↑ "Chili's (Binjiang Da Dao)". Smart Shanghai. Archived from the original on July 3, 2019. Retrieved November 27, 2019.
  15. ↑ "Chili's Srilanka". Archived from the original on August 18, 2021. Retrieved August 18, 2021.
  16. ↑ "Brinker International" (PDF). Archived (PDF) from the original on October 5, 2016. Retrieved November 26, 2016.
  17. ↑ "Chilis Franchise Information". www.franchisetimes.com. Archived from the original on January 22, 2018. Retrieved January 22, 2018.
  18. ↑ "Fast food chain off the boil". Illawarra Mercury. 2008. Archived from the original on April 25, 2009. Retrieved October 26, 2009.
  19. ↑ Wilonsky, Robert. "Folks Sue Brinker, Claiming Its Guiltless Food Is a Little Too Guilty". Dallas Observer. Archived from the original on May 28, 2022. Retrieved May 27, 2022.
  20. ↑ "Chili's Fires* Long-Time Employee After Sexual Harassment Claim [UPDATED]". HuffPost. January 23, 2009. Archived from the original on May 12, 2022. Retrieved May 27, 2022.
  21. ↑ "BRINKER INTERNATIONAL INVESTIGATION INITIATED By Former Louisiana Attorney General: Kahn Swick & Foti, LLC Investigates the Officers and Directors of Brinker International, Inc. - EAT". www.businesswire.com. August 10, 2019. Archived from the original on May 12, 2022. Retrieved May 27, 2022.
  22. ↑ "Chili's in Florida fined over $62,000 after employee falls into vat of scalding water". Fox News. March 18, 2019. Archived from the original on June 29, 2022. Retrieved June 29, 2022.
  23. ↑ U.S. Equal Employment Opportunity Commission (April 15, 2020). "Cañon City Chili's Restaurant to Pay $150,000 to Settle EEOC Sexual Harassment and Retaliation Lawsuit". jdsupra.com. Archived from the original on July 17, 2022. Retrieved June 29, 2022.
  24. ↑ "Chili's Reservation - Due Date". YouTube.
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