Chris Brogan | |
|---|---|
 Brogan in 2010 | |
| Born | April 1, 1970 |
| Occupation(s) | Speaker, author, marketing consultant |
| Website | Official website |
Chris Brogan (born April 1, 1970) is an American author, journalist, marketing consultant, and speaker about social media marketing. [1]
Brogan was born in Maine and has lived more than half of his life in northern part of Massachusetts. [2] [3]
Brogan's book, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (2009), written with Julien Smith, became a New York Times bestseller, [4] and hit the Wall Street Journal bestseller list (#8), [5] [6] and the Amazon top 100 list (#30). [7] Brogan's second book was Social Media 101: Tactics and Tips to Develop Your Business Online (2010). [8] His other titles include Google+ for Business and The Impact Equation (co-authored by Julien Smith). [1]
Brogan wrote for Entrepreneur magazine. [9] In 2012, his blog, chrisbrogan.com, was in the Top 5 of the now defunct Advertising Age "Power150" ratings. [10] [11] Chris launched the PodCamp [12] unconference series (aimed at bringing together people interested in blogging, social media, social networking, podcasting, video on the net) with Christopher S. Penn. He Won the Mass High Tech All Stars award for 2008. [13]
Chris Brogan is the president of Human Business Works [14] and the founder of Kitchen Table Companies. [15] Additionally, he used to serve on the board of advisors of HubSpot. [16]
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
Bruce Schneier is an American cryptographer, computer security professional, privacy specialist, and writer. Schneier is a Lecturer in Public Policy at the Harvard Kennedy School and a Fellow at the Berkman Klein Center for Internet & Society as of November, 2013. He is a board member of the Electronic Frontier Foundation, Access Now, and The Tor Project; and an advisory board member of Electronic Privacy Information Center and VerifiedVoting.org. He is the author of several books on general security topics, computer security and cryptography and is a squid enthusiast.
The reputation or prestige of a social entity is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance.
In the context of information security, social engineering is the psychological manipulation of people into performing actions or divulging confidential information. A type of confidence trick for the purpose of information gathering, fraud, or system access, it differs from a traditional "con" in that it is often one of many steps in a more complex fraud scheme. It has also been defined as "any act that influences a person to take an action that may or may not be in their best interests."
Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search engine results.
Andrew Orlowski is a British columnist, investigative journalist and former executive editor of the IT news and opinion website The Register. In 2021, Orlowski became a business columnist for The Daily Telegraph.
Reid Garrett Hoffman is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners and a co-founder of Inflection AI.
StubHub is an American ticket exchange and resale company. It provides services for buyers and sellers of tickets for sports, concerts, theater, and other live entertainment events. By 2015, it was the world's largest ticket marketplace. While the company does not currently disclose its financials, in 2015 it had over 16 million unique visitors and nearly 10 million live events per month.
Steve Garfield is a videographer and video blogger based in Boston, Massachusetts. Known for shows such as New Mediacracy, in 2009 Garfield was inducted into the International Academy of Web Television.
A brand ambassador is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more.
David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.
Digital footprint or digital shadow refers to one's unique set of traceable digital activities, actions, contributions, and communications manifested on the Internet or digital devices. Digital footprints can be classified as either passive or active. The former is composed of a user's web-browsing activity and information stored as cookies. The latter is often released deliberately by a user to share information on websites or social media. While the term usually applies to a person, a digital footprint can also refer to a business, organization or corporation.
John Jantsch is an author, speaker, and marketing consultant who specializes in assisting small businesses.
GitHub, Inc. is a platform and cloud-based service for software development and version control using Git, allowing developers to store and manage their code. It provides the distributed version control of Git plus access control, bug tracking, software feature requests, task management, continuous integration, and wikis for every project. Headquartered in California, it has been a subsidiary of Microsoft since 2018.
Howard Lindzon is a Canadian Author, financial analyst, technical analyst and super angel investor. Lindzon manages a hedge fund, serves as managing partner of the holding company Social Leverage, limited partner at Knight's Bridge Capital Partners, and is the co-founder of StockTwits. Lindzon was named one of The Best Tweets for Your Money in 2013 by Barron's.
HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
SocioBranding is an approach to brand management that integrates traditional advertising creative strategy and tactics with social networking websites, with the aim of being able to target potential customers more accurately.
Brian Halligan is an American executive and author. He is the co-founder and executive chairman of HubSpot, a CRM platform for scaling companies based in Cambridge, Massachusetts, and is also a senior lecturer at MIT. Halligan coined the term "inbound marketing" to describe the type of marketing he advocates.
Auren Raphael Hoffman is an American entrepreneur, angel investor, author and CEO of SafeGraph, a firm that gathers location data from mobile devices and sells information about places and the movements of people.
Jobvite Inc. is an Indianapolis, Indiana software and recruiting corporation.
13. TRUST AGENTS, by Chris Brogan and Julien Smith (Wiley)
Rank #3 at access date
Social Media: Chris Brogan, Vice President, Strategy and Technology, CrossTech Media
| International | |
|---|---|
| National | |
| Other | |
