Company (Justin Bieber song)

Last updated
"Company"
Company remix cover.png
Single by Justin Bieber
from the album Purpose
ReleasedMarch 8, 2016 (2016-03-08)
Recorded2014–15
Studio Jungle City Studios, New York City
Genre
Length3:27
Label Def Jam
Songwriter(s)
Producer(s)
Justin Bieber singles chronology
"Love Yourself"
(2015)		"Company"
(2016)		"Cold Water"
(2016)
Music video
"Company" on YouTube

"Company" is a song by Canadian singer Justin Bieber from his fourth studio album Purpose (2015). Written by Bieber, Poo Bear, James Abrahart, Andreas Schuller, Thomas Troelsen, James Wong and Leroy Clampitt, the song was produced by Axident, Gladius, Big Taste and co-produced by Boyd. It was released to American rhythmic contemporary and contemporary hit radio stations on March 8, 2016, as the album's fourth and final single. It is an electropop and R&B song, [4] with bass guitar, guitar and percussion in its instrumentation. Lyrically, "Company" talks about looking forward to getting to know someone attractive, but also sets some healthy boundaries for doing so.

Contents

As an album track, it reached the top-forty in the majority of the countries it charted. When it was released as a single, the song managed to reach the top-forty in Australia and peaked at number 53 in the United States. Bieber performed the track on the 3rd iHeartRadio Music Awards and 2016 Billboard Music Awards, as well as on his Purpose World Tour. Two music videos were made for the song: the video which is part of the "Purpose: The Movement" narrative, released on November 14, 2015, and the official music video released on June 8, 2016.

Background and release

This song was recorded at Jungle City Studios (pictured) Jungle City Studios.jpeg
This song was recorded at Jungle City Studios (pictured)

While working on the album, Bieber invited his personal friend, American songwriter and producer Poo Bear, to collaborate on the record – both had previously worked on Bieber's second compilation album, Journals , in 2013. They collaborated on the record, writing a lot of songs, until his label tried to set up writing camps for Bieber, but he declined and kept on working with Boyd. As declared by Boyd during an interview for The Fader , "We're just thinking about making sure that [the music] it's not negative, but uplifting. Even the music that talks about his relationships, it's feel-good music. It's nothing that will make you depressed. [...] We're so in tune with each other, that it's easy to know what we're both gonna love, what he would love to sing. We worked really hard on this project. We really honest with ourselves." While being asked if there were any songs that he was especially excited about, Boyd claimed that one of them was "Company". [5]

In early February 2016, it was reported that Def Jam Recordings, Bieber's label, was eyeing to release "Company" as the follow-up to his previous successful single, "Love Yourself". The label's promotional team informally tipped radio professionals the week of February 16, 2016, as reported by Headline Planet. [6] A week later, Billboard confirmed that "Company" would serve as the album's fourth single, and that it would impact both rhythmic contemporary and contemporary hit radio stations on March 8, 2016. [7] On April 7, 2016, a remix by the Knocks was posted on the band's SoundCloud account, as they announced they would be the opening act on selected dates of Bieber's Purpose World Tour. [8]

Composition and lyrics

"Company" was written by Justin Bieber, Poo Bear, James Abrahart, Andreas Schuller, Thomas Troelsen, James Wong and Leroy Clampitt. It was produced by Axident, Gladius and Big Taste, and co-produced by Boyd. According to the sheet music published at Musicnotes.com by Alfred Publishing Company, the song is composed in the key of E minor with a moderately R&B groove of 95 beats per minute. Bieber's vocals range from the note of D3 to B4. [9] It is an electropop and R&B song, [1] [2] [10] with bass guitar, guitar and percussion in its instrumentation. The song has "a mellow, calm yet sparkly mood, which was noted to be reminiscent from his previous album, Journals (2013). [10] Lyrically, "Company" talks about seeking surface-level companionship on the dance floor. [1]

During the track, the protagonist is looking forward to getting to know someone attractive, but also sets some healthy boundaries for doing so, which can be seen in the lyrics: "You ain't gotta be my lover for you to call me baby/ … Just wanna have a conversation." [11]

Reception

Critical

The song received critical acclaim. Patrick Ryan of USA Today called it a "pulsing come-hither." [12] Amy Davidson of Digital Spy opined that "'Company' is basically what happens when Justin Bieber feels like a non-committal hook-up during a stop on his gruelling tour and writes a cool R&B serenade to convince you it's a good idea." [2] Sheldon Pearce of Complex called it "a strutting electropop tune [that] project[s] emotional availability." [1] Brennan Carley of Spin named it "the triumphant Grecian sunrise that is the mid-album highlight." [13] For Al Horner of NME , "the funk-laced 'Company' is a hit-in-waiting," [14] while Megan Downing of MTV UK labelled it "an easy-listening track oozing with coolness." [15] Casey Lewis of Teen Vogue thought that the song "sounds like the comeback track Usher wishes he had, which is to say that it's good, just absolutely nothing like the quartet of singles he released while hyping this album." [16]

Commercial

Commercially, "Company" charted after the release of Purpose in a number of countries. In the United States, the song debuted at number 53 on the Billboard Hot 100, along with other sixteen tracks of the album. [17] After being released as a single, "Company" re-entered at number 89, [18] and it peaked once again at number 53. [19] It was later certified gold by the Recording Industry Association of America. In New Zealand, the song debuted at number 30, after the album's release, reaching the top-twenty the following week, at number 18, which became its peak position. Later, the song re-entered at number 36, when it was released as a single, but only went to reach number 27 as its highest position. [20] In Australia, the song entered at number 41, on the week of April 3, 2016, peaking two weeks later at number 34, becoming Bieber's first single to miss the top-twenty since "Hold Tight" (2013). [21]

Music videos

Purpose: The Movement

Two music videos were made for the song. The first was released along with the "Purpose: The Movement" project on November 14, 2015. As stated by Bustle's Claire Landsbaum, "[It] follows a group of women who meet a group of guys in a diner. One member of each party leaves the restaurant and does a sexy couple's dance in front of a lit-up Hard Rock Café, but at 3:17 [the] protagonists are replaced by lots of gyrating women behind a mysterious hotel room door." [22]

Official video

On May 16, 2016, Bieber revealed that another music video for the song was going to be released. [23] The official music video was directed by Bieber's personal videographer Rory Kramer and released on June 8, 2016, and features cameo appearances from Floyd Mayweather, Daisy Ridley, Ken Watanabe, Josh Gad, Ralph Fiennes, Mark Hamill and Kevin Bacon. [24] It's a documentary-style compilation of clips of the singer on his world travels. [25] In the workshop "The Creative Process with Rory Kramer" by the Canon Creator Lab, Kramer said, that he started editing the music video for Company on his own initiative from material that he had recorded at the time. When he showed his work to Bieber and Scooter, the two were thrilled and wanted it to be the official music video for Company. [26] According to Bieber in a statement, "Personally, I love this video because it's an honest look at my journey. The process of putting together this album and this tour — surrounded by people I love to be with — has been really special. I'm proud of it, it's been a lot of fun and lot of hard work, and I think that really shows in video. I hope my fans like it as I much as I do, because it's really all for you." [24]

The video starts out with Bieber pensive, shirtless and downcast as he gazes over the calm waters of the Santorini basin and sits alone in the dark on a child's swing. [25] Later, the video also features footage from the Purpose World Tour, as well as clips of Bieber in the studio recording the album, and snippets of him on the set of his Calvin Klein photo shoot. Interspersed are sweeping images of Bieber looking out over nature, reminiscent of his earlier 'I'll Show You' video." [24]

Live performances

"Company" was first performed on April 3, 2016, at the 3rd iHeartRadio Music Awards after an acoustic rendition of "Love Yourself". [27] Sporting blond dreadlocks, gold chains and a loose-fitting red jacket, Bieber went into the crowd and danced with a fan during the performance. [27] [28] The song was also performed on the 2016 Billboard Music Awards, before Bieber performed "Sorry". The performance featured jets of fire and a wash of lights. [29] It was also added to the setlist of his Purpose World Tour. During the performance, "a hidden platform anchored to the ceiling begins to descend and it turned out to be a giant, suspended trampoline, on which the singer completed a couple of backflips." [30]

Credits and personnel

Recording
Personnel

Credits adapted from the liner notes of Purpose, Def Jam Recordings. [31]

Charts

Chart performance for "Company"
Chart (2015–2016)Peak
position
Australia (ARIA) [21] 34
Belgium (Ultratip Bubbling Under Flanders) [32] 3
Belgium (Ultratip Bubbling Under Wallonia) [33] 5
Canada (Canadian Hot 100) [34] 38
Canada CHR/Top 40 ( Billboard ) [35] 20
Canada Hot AC ( Billboard ) [36] 47
Czech Republic (Singles Digitál Top 100) [37] 48
Denmark (Tracklisten) [38] 25
Finland Airplay (Radiosoittolista) [39] 21
France (SNEP) [40] 181
Ireland (IRMA) [41] 30
Italy (FIMI) [42] 93
Lebanon (OLT20) [43] 13
Netherlands (Single Top 100) [44] 14
New Zealand (Recorded Music NZ) [20] 18
Norway (VG-lista) [45] 31
Portugal (AFP) [46] 66
Slovakia (Singles Digitál Top 100) [47] 45
South Africa (EMA) [48] 1
Spain (PROMUSICAE) [49] 75
Sweden (Sverigetopplistan) [50] 35
UK Singles (OCC) [51] 25
US Billboard Hot 100 [52] 53
US Adult Top 40 ( Billboard ) [53] 38
US Dance/Mix Show Airplay ( Billboard ) [54] 39
US Mainstream Top 40 ( Billboard ) [55] 16
US Rhythmic ( Billboard ) [56] 18

Certifications

Certifications for "Company"
RegionCertification Certified units/sales
Australia (ARIA) [57] 2× Platinum140,000‡
Brazil (Pro-Música Brasil) [58] Diamond250,000‡
Denmark (IFPI Danmark) [59] Platinum90,000‡
Italy (FIMI) [60] Gold25,000‡
Mexico (AMPROFON) [61] Platinum60,000‡
New Zealand (RMNZ) [62] Platinum15,000*
Portugal (AFP) [63] Gold5,000‡
Sweden (GLF) [64] Gold20,000‡
United Kingdom (BPI) [65] Platinum600,000‡
United States (RIAA) [66] 2× Platinum2,000,000‡

* Sales figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Release history

Release dates and formats for "Company"
CountryDateFormatLabelRef.
United StatesMarch 8, 2016 Rhythmic contemporary Def Jam [7]
[67]
Contemporary hit radio
ItalyJuly 22, 2016 Universal [68]

See also

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  46. ↑ "Portuguesecharts.com - Singles (Week 1)". Associação Fonográfica Portuguesa . Retrieved June 17, 2016.
  47. ↑ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201547 into search. Retrieved November 24, 2015.
  48. ↑ "EMA Top 10 Airplay: Week Ending 2016-06-07". Entertainment Monitoring Africa. Retrieved June 17, 2016.
  49. ↑ "Justin Bieber – Company" Canciones Top 50. Retrieved May 31, 2022.
  50. ↑ "Justin Bieber – Company". Singles Top 100. Retrieved April 8, 2016.
  51. ↑ "Justin Bieber: Artist Chart History". Official Charts Company. Retrieved April 8, 2016.
  52. ↑ "Justin Bieber Chart History (Hot 100)". Billboard. Retrieved April 1, 2016.
  53. ↑ "Justin Bieber Chart History (Adult Pop Songs)". Billboard. Retrieved May 31, 2022.
  54. ↑ "Justin Bieber Chart History (Dance Mix/Show Airplay)". Billboard. Retrieved May 31, 2022.
  55. ↑ "Justin Bieber Chart History (Pop Songs)". Billboard. Retrieved April 12, 2016.
  56. ↑ "Justin Bieber Chart History (Rhythmic)". Billboard. Retrieved May 31, 2022.
  57. ↑ "ARIA Charts – Accreditations – 2024 Singles" (PDF). Australian Recording Industry Association . Retrieved February 8, 2024.
  58. ↑ "Brazilian single certifications – Justin Bieber – Company" (in Portuguese). Pro-Música Brasil . Retrieved February 9, 2024.
  59. ↑ "Danish single certifications – Justin Bieber – Company". IFPI Danmark . Retrieved July 3, 2021.
  60. ↑ "Italian single certifications – Justin Bieber – Company" (in Italian). Federazione Industria Musicale Italiana. August 17, 2016.
  61. ↑ "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. February 23, 2017. Retrieved February 24, 2017.Type Justin Bieber in the box under the ARTISTA column heading and Company in the box under the TÍTULO column heading.
  62. ↑ "New Zealand single certifications – Justin Bieber – Company". Recorded Music NZ . Retrieved April 22, 2016.
  63. ↑ "Portuguese single certifications – Justin Bieber – Company" (PDF) (in Portuguese). Associação Fonográfica Portuguesa . Retrieved May 19, 2022.
  64. ↑ "Veckolista Singlar, vecka 40, 2016 | Sverigetopplistan" (in Swedish). Sverigetopplistan. August 17, 2016.
  65. ↑ "British single certifications – Justin Bieber – Company". British Phonographic Industry . Retrieved June 5, 2023.
  66. ↑ "American single certifications – Justin Bieber – Company". Recording Industry Association of America . Retrieved April 22, 2021.
  67. ↑ "Top 40/Mainstream > Future Releases". All Access. Archived from the original on March 2, 2016. Retrieved March 1, 2016.
  68. ↑ "Justin Bieber "Company" - Radio Date: 22/07/2016)". Radio.Date. Retrieved July 26, 2016.
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