Cookie Crisp

Last updated
Cookie Crisp
Cookiecrisp brand logo.png
Cookie Crisp - Naturally Flavored Sweetened Cereal with milk.jpg
Cookie Crisp – Naturally Flavored Sweetened Cereal with milk
Product type Breakfast cereal
Owner General Mills (1997–present)
Produced by General Mills (US)
Nestlé (outside US)
Introduced1977;47 years ago (1977)
MarketsWorldwide
Previous owners Ralston Purina (1977–97)
Website generalmills.com/cookiecrisp

Cookie Crisp is a breakfast cereal that is manufactured to look like chocolate chip cookies. It is produced by General Mills in the United States [1] [2] [3] and Cereal Partners in other countries. Introduced in 1977, it was originally produced by Ralston Purina until they sold the trademark to General Mills in 1997. [1]

Contents

Varieties

From its introduction in 1977 until the early 1990s, Cookie Crisp was available in three varieties: Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp and Oatmeal Cookie Crisp. [4]

Peanut Butter Cookie Crisp [5] was introduced in 2005 but was phased out by 2007.[ citation needed ]

Double Chocolate Cookie Crisp [6] was introduced in 2007. [ citation needed ]

Sprinkles Cookie Crisp [2] was introduced in July 2009.[ citation needed ] This variety contains crisps shaped like tiny vanilla cookies topped with tiny multicolored sprinkles.

Birthday Cake Cookie Crisp was introduced in March 2018. [7] [8]

Imitations

Keebler Cookie Crunch [9] was introduced by Kellogg's in 2008. This cereal has standard cookie pieces as well as round O shapes meant to resemble Keebler Fudge Shoppe Fudge Stripes cookies. [10]

Advertising

A box of Cookie Crisp from 1984, featuring Cookie Jarvis Cookie Jarvis on the Cookie Crisp box.jpg
A box of Cookie Crisp from 1984, featuring Cookie Jarvis

The first Cookie Crisp mascot, Cookie Jarvis, was introduced in 1977. [1] [11] A wizard in the Merlin mold, he magically turns cookie jars into cereal bowls with a wave of his wand and rhyming incantations. He was voiced by Lennie Weinrib.

In 1980, Cookie Jarvis was joined [12] by Cookie Crook, [1] an anti-hero robber who attempts to steal the Cookie Crisp; in 1984 he was followed by his opponent, The Cookie Cop (full name Officer Crumb), a police officer (reminiscent of the Keystone Cops) with an Irish accent who thwarts the Cookie Crook's attempts to steal the Cookie Crisp.

Chip the Dog

The Cookie Crook, the Cookie Cop, and Chip the Dog Cookiecrisp.gif
The Cookie Crook, the Cookie Cop, and Chip the Dog

In 1990, the Cookie Crook was given a sidekick named Chip the Dog. [1] From 1990 to 1996, while serving alongside the Cookie Crook in his schemes to steal Cookie Crisp, Chip would serve as a partial foil to the Cookie Crook, often by howling "Cooookie Crisp!" (with cookies in place of the Os in the word "cookie"), exposing them to Cookie Cop and, in some commercials, often saying "Doggone it" after his and the Cookie Crook's plans are foiled.

Chip the Wolf

In 2005, Chip was redesigned into a wolf which possessed the same thieving characteristics as Cookie Crook. [13] His commercials have Chip attempting to steal Cookie Crisp cereal from children (mainly by creating decoy cookies to lure them away from the cereal) only to be foiled every time. He has been voiced by Marc Silk and Robb Pruitt. [14] [15]

See also

Related Research Articles

<span class="mw-page-title-main">Cookie</span> Small, flat and sweetened baked food (biscuit)

A cookie or biscuit is a baked snack or dessert that is typically small, flat, and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, or nuts.

<span class="mw-page-title-main">Girl Scout Cookies</span> Cookies sold by the Girl Scout Organization

Girl Scout Cookies are cookies sold by Girl Scouts in the United States to raise funds to support Girl Scout councils and individual troops. The cookies are widely popular and are commonly sold by going door-to-door, online, through school or town fundraisers, or at "cookie booths" set up at storefronts. The program is intended to both raise money and improve the financial literacy of girls. During an average selling season, more than one million girls sell over 200 million packages of cookies and raise over $800 million. The first known sale of cookies by Girl Scouts was in 1917. Cookie sales are organized by 112 regional Girl Scout councils who select one of two national bakeries to buy cookies from.

<span class="mw-page-title-main">Drumstick (frozen dairy dessert)</span> Type of ice cream cone dessert

Drumstick is the brand name, owned by Froneri, a joint venture between Nestlé and PAI Partners, for a variety of frozen dessert-filled ice cream cones sold in the United States, Australia, Canada, Malaysia, Hong Kong, and other countries. The original product was invented by I.C. Parker of the Drumstick Company of Fort Worth, Texas, in 1928.

<span class="mw-page-title-main">Keebler Company</span> American cookie and former cracker manufacturer

The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It, Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. Keebler slogans have included "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.

<span class="mw-page-title-main">Sunshine Biscuits</span> Defunct American snack company

Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, which was purchased by Kellogg Company in 2001. Around then, Sunshine Biscuits was headquartered in Elmhurst, Illinois, where Keebler was located until 2001.

<span class="mw-page-title-main">Entenmann's</span> American baked goods manufacturer

Entenmann's is an American company that manufactures baked goods and delivers them throughout the United States to supermarkets and other retailers for public sales. Often, they are known to have display cases at the end of store aisles. The company offers dessert, cup, loaf, and crumb cakes, and donuts, cookies, pies, cereal bars, muffins, Danish pastries, and among other baked goods, buns. In the past several years, they have added designer coffee flavors along with scented candles to their product line in an effort to broaden its appeal.

<span class="mw-page-title-main">Arnott's Group</span> Australian snack food manufacturer

Arnott's Group is an Australian producer of biscuits and snack food. Founded in 1865 by William Arnott, they are the largest producer of biscuits in Australia and a subsidiary of KKR.

<span class="mw-page-title-main">Teddy Grahams</span> Snack brand owned by Mondelez

Teddy Grahams are bear-shaped graham cracker snacks created by Nabisco. Introduced in 1988, Teddy Grahams come in two distinct shapes: bear with arms up and legs closed, and bears with legs open and arms down. When first introduced, Teddy Grahams were available in honey, cinnamon, and chocolate flavors. Since then, they have added chocolatey chip as one of the four main varieties. They also had vanilla, banana, birthday cake, mixed berry, strawberry banana, and apple flavors but they have been discontinued.

<span class="mw-page-title-main">Dunkaroos</span> American cookie snack

Dunkaroos are a snack food from Betty Crocker, first launched in 1990. It consists of a snack-sized package containing cookies and frosting; as the name implies, the cookies are meant to be dunked into the frosting before eating. Individual snack packages contain about ten small cookies and one cubic inch of frosting. The cookies are made in a variety of shapes, including a circle with an uppercase "D" in the center, feet, the mascot in different poses, and a hot air balloon.

<span class="mw-page-title-main">E.L. Fudge</span>

E.L. Fudge is an American snack food introduced in 1986 and manufactured by the Keebler Company, a subsidiary of Ferrero SpA. They are butter-flavored shortbread sandwich cookies with a fudge creme filling. The company describes their shape as "elfin", though it is actually various Keebler elves, each identified with a name tag.

The following outline is provided as an overview of and topical guide to chocolate:

<span class="mw-page-title-main">Fiber One</span> General Mills brand

Fiber One is a brand of high-fiber breakfast cereal, packaged nutritional bars, and baked food products owned by General Mills. Originally released as a breakfast cereal in 1985, it directly competes with Kellogg’s All-Bran.

<span class="mw-page-title-main">Crunch (chocolate bar)</span> Chocolate bar

Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.

<span class="mw-page-title-main">Fudge cookie</span>

A fudge cookie is a cookie that is prepared with fudge or that has the flavor, consistency or texture of fudge. Chocolate fudge cookies are a variety, along with other fudge flavors, such as peanut butter fudge.

<span class="mw-page-title-main">Confetti cake</span> Cake with rainbow sprinkles

Confetti cake is a type of cake that has rainbow colored sprinkles baked into the batter. It is called confetti cake because when baked, the rainbow sprinkles melt into dots of bright color that resemble confetti. Typically the batter is either white, golden, or yellow to allow for a better visual effect; but chocolate, devil’s food, and strawberry cake variations also exist. The cake generally consists of flour, butter, baking powder, salt, sugar, vegetable oil, eggs, vanilla extract, milk, and rainbow colored sprinkles. The cake normally has a frosting made of butter, salt, powdered sugar, vanilla extract, and milk.

References

  1. 1 2 3 4 5 6 COOKIE: A Love Story. Sember Resources. 2012. ISBN   9780984502691.
  2. 1 2 Knapp, Sarah (December 9, 2009). "General Mills to Shrink Sugar Content in Cereals". AdWeek . Archived from the original on January 21, 2016. Retrieved January 17, 2016.
  3. ↑ McKinney, Matt (December 9, 2009). "General Mills is dialing back its sugary cereals another notch". Star Tribune. Archived from the original on April 3, 2019. Retrieved January 17, 2016.
  4. ↑ dodoadmin (2019-03-18). "A Brief History of the Cookie". DoDo Cookie Dough & Ice Cream. Archived from the original on 2022-10-17. Retrieved 2022-10-17.
  5. ↑ MacGregor, Hilary E. "On the edges: Nutrition in the grocery store". MailTribune.com. Archived from the original on January 12, 2017. Retrieved January 18, 2016.
  6. ↑ Ritzer, G. (2014). Essentials of Sociology. SAGE Publications. p. 76. ISBN   978-1-4833-5979-3 . Retrieved January 17, 2016.
  7. ↑ Jackson, Danielle (March 13, 2018). "Every Day Is Your Birthday Thanks To This New Cookie Crisp Flavor". Delish.com. Hearst Magazine Media, Inc. Archived from the original on December 2, 2021. Retrieved June 14, 2022.
  8. ↑ Fonseca, Gabe (March 10, 2018). "Peach Cheerios (2018) & Birthday Cake Cookie Crisp (2018)". YouTube. Archived from the original on June 15, 2022. Retrieved June 14, 2022.
  9. ↑ Abigail Goldman (August 11, 2010). "If Nevada and other states have their way, you'll know immediately what you're eating". LasVegasSun.com. Archived from the original on September 14, 2015. Retrieved January 18, 2016.
  10. ↑ Roberts, Michael. "Milking It: Keebler Cookie Crunch Cereal". Westword. Archived from the original on 2022-12-09. Retrieved 2022-12-09.
  11. ↑ Geis, Michael L. (1982). The Language of Television Advertising. Academic Press. ISBN   9780122789809.
  12. ↑ "Saturday Morning Commercials from 1980-1989". uploaded by Stephen Payne. at 5:02. Archived from the original on December 21, 2021. Retrieved April 10, 2019– via YouTube.
  13. ↑ "General Mills Is Bringing Back Cereal Toys". Morning Drive with Christie Live. Archived from the original on 2024-04-14. Retrieved September 21, 2022.
  14. ↑ "Biography". robbpruitt.com. Archived from the original on November 27, 2022.
  15. ↑ "THE STORY SO FAR". marcsilk.com. Archived from the original on June 9, 2023.
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