This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these template messages)
|
Craig S. Fleisher is a scholar, advisor and author who has written or edited several books on public affairs, business, and competitive intelligence and analysis. [1] Before becoming Dean of the Business School at the College of Coastal Georgia, he was awarded two endowed research chair positions while a Professor of Business (Strategy & Environment) at the Odette School of Business, University of Windsor, Ontario, Canada. His research addresses the areas of business and competitive intelligence, corporate public affairs (government relations and lobbying), and performance management and measurement. Since 2011 Dr. Fleisher has served as the Chief Learning Officer of Aurora WDC, a 20+ year old professional services firm (PSF) headquartered in Madison, Wisconsin, USA. [2]
Fleisher received his PhD in Business from the Katz Graduate School of Business, University of Pittsburgh, his MBA in Human Resource Management and Marketing from the Owen Graduate School of Management, Vanderbilt University, and BSBA in Finance, Insurance and Real Estate from the University of Florida.[ citation needed ] In the past, he held positions in mortgage banking management, real estate appraisal, and management consulting.[ citation needed ] His first academic appointment was at University of Calgary as Associate Professor in the Policy and Environment.[ citation needed ] He maintained various professorial and program leadership roles at the School of Business and Economics at Wilfrid Laurier University in Waterloo, Ontario, and was at the University of Windsor as the endowed chair. He has held decanal positions at the University of New Brunswick. He serves as an Adjunct Professor in Business Information Management at Tampere University of Technology (Finland), Adjunct Professor at the Wisconsin School of Business, University of Wisconsin in Madison, member of the graduate faculty for the Executive MScom at the Università della Svizzera italiana in Lugano, Switzerland, has also served as a visiting professor or scholar at the University of Sydney (Australia), De Montfort University (Leicester, UK), University of Western Sydney and University of Waikato (Hamilton, New Zealand), among others. [3]
He was named the Meritorious award and Fellow of the Society of Competitive Intelligence Professionals (Alexandria, Virginia, USA); the only Canadian winner. [4] [5] His teaching earned him the title as one of Canada's top MBA professors by Canadian Business Magazine in 2006. [6]
Fleisher's academic research primarily focuses on two distinct areas of business activity, business and competitive intelligence, and corporate public affairs. Fleisher's dissertation was in the area of measuring public affairs performance, [7] and his research on public affairs benchmarking, performance measurement, and management is among the most cited according to Google Scholar in this field. [8] His two books on these topics, published in 1995 and 1998 by the Public Affairs Council were recognized as the Council's best-sellers at the time. His other major contributions in the field of corporate and public affairs are the two scholarly handbooks "The SAGE Handbook of International Corporate and Public Affairs" in 2017 and the Handbook of Public Affairs (Sage, 2005) with his colleague Dr. Phil Harris from University of Chester, United Kingdom.
Since 2000, Fleisher is known for his work in the area of business insights and competitive intelligence, particularly in pushing for the professionalization of the field. [9] He published 3 edited volumes with his Wilfrid Laurier University Marketing professorial colleague David Blenkhorn, those being Managing Frontiers in Competitive Intelligence in 2001 (Quorum Books, an imprint of the Greenwood Publishing Group), Controversies in Competitive Intelligence published in 2003 and Global Business and Competitive Intelligence in 2005 by Praeger Publishers.
In addition to his work in academia, Fleisher served as President of the Board of Directors of the Society of Competitive Intelligence Professionals (Alexandria, Virginia, USA), inaugural chair of the Competitive Intelligence Foundation (Washington, DC) - an organization that he also founded and helped launch with then-SCIP Executive Director Alexander Graham, President of the Canadian Council for Public Affairs Advancement, Editor of the Journal of Competitive Intelligence and Management, Associate Editor of the Journal of Public Affairs published by John Wiley & Sons, and on the editorial boards of the International Journal of Technology Intelligence and Planning (Inderscience Publishers), Asia Pacific Public Relations Journal, South African Journal of Information Management, Competitive Intelligence Review, Public Affairs, and SCIP Online. He is also a long-time contributor to the Academy of Management's Social Issues in Management division, a founding member of the International Association of Business and Society, a life member of the International Association of Business Communicators, and a 2007 Canadian award-winning faculty advisor for the Golden Key International Honour Society. [10]
Fleisher is the author of more than ten books and more than one hundred peer-reviewed academic articles in various journals or academic serials. The following bibliography lists a few of his recent publications:
An intelligence agency is a government agency responsible for the collection, analysis, and exploitation of information in support of law enforcement, national security, military, public safety, and foreign policy objectives.
Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.
SWOT analysis is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. Additional acronyms using the same components include TOWS and WOTS-UP.
Marketing strategy is an organization's promotional efforts to allocate scarce resources across a wide range of platforms and channels to increase sales and achieve sustainable competitive advantage within its corresponding market.
Michael Eugene Porter is an American academic known for his theories on economics, business strategy, and social causes. He is the Bishop William Lawrence University Professor at Harvard Business School, and he was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited for creating Porter's five forces analysis, which is instrumental in business strategy development at present. He is generally regarded and hailed as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists the world has ever seen. He is the most sought after research scholar and his work has been highly recognised by governments, non governmental organisations and universities.
A business analyst (BA) is a person who processes, interprets and documents business processes, products, services and software through analysis of data. The role of a business analyst is to ensure business efficiency increases through their knowledge of both IT and business function.
Competitive intelligence (CI) is the process and forward-looking practices used in producing knowledge about the competitive environment to improve organizational performance. It involves the systematic collection and analysis of information from multiple sources, and a coordinated CI program. It is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization.
A toxic leader is a person who has responsibility for a group of people or an organization, and who abuses the leader–follower relationship by leaving the group or organization in a worse condition than it was in. Marcia Lynn Whicker popularized the term "toxic leader" in 1996;
Commercial Intelligence is a form of open-source intelligence practiced by diverse international and localized businesses. Business Intelligence is a mis-nomer for data mining and enterprise dashboards that present useful patterns or distillations of internal information to the executive.
Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global non-profit best practice sharing community for experts from industry, academia, government, and non-profits in Strategic Intelligence: competitive intelligence, market intelligence, market research, strategic analysis, business intelligence, and strategy. SCIP is one of the only global membership organizations in the field of competitive intelligence (CI) and business strategy and organizes an annual international meeting and exposition. The last (2019) annual meeting was held in Orlando, Florida, US, and the 2020 Conference will be held May 11-13, 2020 outside Chicago, Illinois. It is called SCIP IntelliCon 2020.
The following outline is provided as an overview of and topical guide to marketing:
Babette Bensoussan is an author and competitive intelligence specialist, who has written several books on competitive intelligence and analysis. She runs a consulting firm based in Sydney, Australia, The MindShifts Group Pty. Ltd. Babette now lives with her husband on the Sunshine Coast in Queensland, Australia.
Seena Sharp, author of Competitive Intelligence Advantage, is a recognized leader in Competitive Intelligence. She founded one of the first competitive intelligence company, Sharp Market Intelligence, in the US in 1979, in Los Angeles, a company that serves clients across the US, Canada, Europe, Asia, and Africa.
Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as competitors' and customers' values and preferences.
Porter's four corners model is a predictive tool designed by Michael Porter that helps in determining a competitor's course of action. Unlike other predictive models which predominantly rely on a firm's current strategy and capabilities to determine future strategy, Porter's model additionally calls for an understanding of what motivates the competitor. This added dimension of understanding a competitor's internal culture, value system, mindset, and assumptions helps in determining a much more accurate and realistic reading of a competitor's possible reactions in a given situation.
A Corporate Social Entrepreneur (CSE) is someone who attempts to advance a social agenda in addition to a formal job role as part of a corporation. CSEs may or may not operate in organizational contexts that are predisposed toward corporate social responsibility. CSEs' concerns are with both the development of social capital and economic capital, and the formal job role of a CSE may not necessarily be connected with corporate social responsibility, nor does a CSE have to be in an executive or management position.
Yves-Michel Marti is a pioneer in the field of Competitive Intelligence. He is the founder of Egideria and of the French branch of the Society of Competitive Intelligence Professionals.
Alfred Allen Marcus is an American author and the Edson Spencer Professor of Strategy and Technology Leadership at the Carlson School of Management, University of Minnesota and the Technological Leadership Institute. He has worked as a consultant with companies such as 3M, Corning Inc., Xcel Energy, Medtronic, General Mills, and IBM and has also taught as a visiting professor at Technion, INCAE, BI Norwegian Business School, Fordham University, and MIT.
The Fuld-Gilad-Herring Academy of Competitive Intelligence is an educational organization bringing professional training to the field of competitive intelligence (CI). Established in 1996, the Academy has expanded its training to thousands of managers from 58 countries and six continents at its campuses in Cambridge, MA and Brussels, Belgium. The Academy is the only CI-dedicated institution to be externally accredited by the International Accreditors for Continuing Education and Training (IACET). It grants the Competitive Intelligence Professional (CIP) certification based on a 9-course program, including a course in ethics and a pioneering course in business war gaming. To be certified, managers must complete the required coursework and pass a certification exam. To accommodate managers whose main interest is in using CI tools and managers working as CI professionals, the Academy offers two levels of certification: a basic CIP-I, and an advanced CIP-II. The Academy is currently the largest training institute in its field.
The Master of Public Policy and Administration (MPPA), alternatively Master of Public Administration and Policy (MPAP), is one of several professional graduate degrees. It is a two-year multidisciplinary master's program that encompasses course material from a wide range of programs, including the Master of Public Administration (M.P.A.), Master of Public Policy (M.P.P.), Master of Government Policy, Master of Public Affairs, and others. It is a graduate program within the domain of Public Affairs.