Cutler and Gross

Last updated

Cutler and Gross
Company typePrivate Company
IndustryFashion
Founded1969
HeadquartersLondon, United Kingdom
Key people
Graham Cutler & Tony Gross, founders
Products Sunglasses and opticals
Number of employees
200 est.
Website www.cutlerandgross.com

Cutler and Gross is a British luxury eyewear brand, founded by Graham Cutler and Tony Gross in 1969. It is based in the Knightsbridge area of London.

Contents

History

The brand was started in London in 1969 by partners Graham Cutler and Tony Gross, who first met at Northampton College while studying optometry in the early 1960s. [1] They opened their first optician's office in Knightsbridge in 1971, stocking handmade bespoke frames, and soon won recognition for pioneering the concept of fashionable eyewear. [2] [3]

Their collection developed from producing only sunglasses, to currently incorporating optical designs for prescription lenses. Their products are designed to be unisex, for men, and women. It is made to compliment all lifestyles and face shapes. [4]

Currently serving as head of design is Marie Wilkinson, who has been employed by Cutler and Gross since 1982.

Famous fans of the brand have included Madonna, Rihanna, Lady Gaga, Kate Moss and Manolo Blahnik. [5]

Boutiques

As well as their flagship boutique in London's Knightsbridge district, Cutler and Gross has a 'vintage' shop in Knightsbridge, which was named amongst "The 100 Best Shops in London" [3] by Time Out London. They also have a store in Spitalfields, East London. Outside of the capital, the brand has only one other shop in the city of Bath, England. [6]

Internationally, Cutler and Gross have bespoke boutiques in the SoHo district of New York City, West Hollywood, and Toronto. [7]

The Cutler and Gross Museum

In August 2011, Cutler and Gross launched their museum spanning the top floor of their Knightsbridge store. The floor has a permanent display of more than four thousand frames that date back to 1969. In addition, the top floor hosts the bespoke service mirrored room, where the clients can create their own glasses or choose a bespoke service and have a pair designed for them. [8]

Fashion

Cutler and Gross eyewear is designed at the Cutler and Gross headquarters in Marylebone, London, and are handmade in a factory in Domegge di Cadore, Italy. [9]

The company's eyewear has been worn on catwalks and in magazines, including Vogue , Glamour , Elle , Grazia , Marie Claire , Dazed & Confused , [10] GQ , Vanity Fair , Esquire , The Financial Times , and Forbes .

Film and television

The firm has exploited product placement loans to secure brand awareness in films and television, notably actor Joe Cole's portrayal of Harry Palmer in the 2022 Ipcress File remake for Netflix, Daniel Craig in Knives Out 2, Colin Firth & Samuel L. Jackson in Kingsman: The Secret Service, Julia Roberts in Notting Hill and Michael Fassbender in The Counsellor. [11]

Projects

In 2008 Cutler and Gross showed their new and past collections at Selfridges London. In 2009, Cutler and Gross was presented with the award for Best Accessory, by HRH Princess Royal at the UK Fashion Export Awards. [12] In 2010, Cutler and Gross eyewear was on the front cover of Graham Pullin's book Design Meets Disability. The book was dedicated to Graham Cutler and Tony Gross. 2011 marked the launch of their bi-annual magazine.

On the catwalk

Cutler and Gross eyewear has been an accessory in catwalk collections for many designers over the past few decades. Some recent collaborations include:

Collaborations

Cutler and Gross has collaborated with a range of fashion labels to create limited edition frames over the years. Recent collaborations include:

See also

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References

  1. "Tony Gross obituary". The Guardian. 29 March 2018.
  2. FashionModelDirectory.com, The FMD-. "Cutler and Gross - Fashion Brand | Brands | The FMD". The FMD - FashionModelDirectory.com.{{cite web}}: |last= has generic name (help)
  3. 1 2 "Cutler & Gross". Time Out London.
  4. "Buy Designer Glasses and Opticals | Cutler and Gross". www.cutlerandgross.com. Retrieved 31 May 2023.
  5. "Cutler and Gross - The Brand". We Love Glasses.
  6. "Cutler and Gross". Cutler and Gross.
  7. "Cutler and Gross Our Stores". Cutler and Gross.
  8. "Cutler and Gross: a night at the Museum".
  9. ""Optical Prism on Cutler and Gross"". Archived from the original on 27 December 2011.
  10. ""Double Spread on Dazed and Confused"". Archived from the original on 13 October 2010.
  11. "Film Television And Theatre". Cutler and Gross.
  12. "UK Fashion Exports winners announced". 5 June 2009.
  13. "Erdem Eyes". British Vogue. 19 November 2009.
  14. ""The Luxe Chronicles on Cutler and Gross"".
  15. "Kingsman - The Gentleman's Wardrobe". Mr. Porter. Archived from the original on 5 February 2015. Retrieved 25 February 2015.