Delfi Limited

Last updated
Delfi Limited
FormerlyPetra Foods (1984–2016)
Company type Public
SGX: P34
Industry Confectionery
FoundedAugust 22, 1984;39 years ago (1984-08-22)
Founders John Chuang and brothers
Headquarters
Area served
Southeast Asia
Products Chocolate
Brands
  • Delfi
  • Knick-Knacks
  • Goya
  • SilverQueen
Website www.delfilimited.com

Delfi Limited, formerly Petra Foods, is a Singaporean confectionery manufacturer that primarily produces the various brands of chocolate.

Contents

History

Delfi Limited was established in 1984 by John Chuang and his brothers as Petra Foods Pte Ltd.. [1] [2]

In 2012, Petra Foods entered into an agreement with Barry Callebaut where the latter would acquire the cocoa ingredient business of the former. [3] [4] The acquisition was completed in 2013. [5]

In 2016, Petra Foods announced its intention to rename itself as Delfi Limited, after its main brand to mark a shift from focusing on cocoa ingredients to chocolate-based confectionery. [6]

Products and brands

Prior to Delfi Limited's divestment of its cocoa ingredient division, it was known for providing cocoa ingredients to companies such as Cadbury, Mars, Meiji, and Nestlé. [7]

Among its products is Take It, a chocolate-coated wafer. Delfi has been involved in a legal dispute with Nestle in Singapore for Take It's similarity with the latter's KitKat. Delfi won the dispute in 2014. [8]

In 2018, Delfi acquired the license for Van Houten chocolate brand. [9]

It also owns Philippine brands Goya [10] and Knick Knacks [11] as well as Indonesian chocolate bar brand SilverQueen. [12]

The Goya Chocolate brand in a Filipino Store Goya Chocolate bars in a Filipino Store.jpg
The Goya Chocolate brand in a Filipino Store

Operations in the Philippines

The operations in the Philippines is managed by Delfi Marketing Inc. and Delfi Foods, Inc. [13] It manages local chocolate confectionery brand Goya which was previously owned by Philippine Cocoa. Philippine Cocoa was acquired by Nestlé in 1997 and Delfi (as Petra Foods) became involved with the Goya brand in 2006. Petra Foods would eventually bought Philippine Cocoa from Nestlé. [11] Delfi also manufactures Knick-Knacks chocolate product in the Philippines. [10] It operates a manufacturing plant in Marikina. [11]

Related Research Articles

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The Hershey Company, often called just Hershey or Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania, United States, which is also home to Hersheypark and Hershey's Chocolate World. The Hershey Company is one of the largest chocolate manufacturers in the world; it also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products. The Hershey Company was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, originally established as a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company.

<span class="mw-page-title-main">Nestlé</span> Swiss multinational food company

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017. In 2023, the company was ranked 50th in the Forbes Global 2000.

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; that year Forbes ranked the company as the fourth-largest privately held company in the United States. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery, Petcare, Food, and MARS Edge, the company's life sciences division.

<span class="mw-page-title-main">Milk chocolate</span> Solid chocolate containing added milk

Milk chocolate is a form of solid chocolate containing cocoa, sugar and milk. It is the most consumed type of chocolate, and is used in a wide diversity of bars, tablets and other confectionery products. Milk chocolate contains smaller amounts of cocoa solids than dark chocolates do, and contains milk solids. While its taste has been key to its popularity, milk chocolate was historically promoted as a healthy food, particularly for children.

<span class="mw-page-title-main">Kit Kat</span> Chocolate-covered wafer bar

Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.

White Knight is a brand of chocolate-coated, chewy, mint-flavoured confectionery bar sold in Australia. Originally produced by Hoadley's Chocolates it was later manufactured by Nestlé Australia. The packaging is blue and white and features a picture of a knight on a horse. Its slogan is 'Mighty Mint Chew'. The product was discontinued in 2016.

Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero, Nestlé. It consists of a layered crisp peanut butter core covered in a "chocolatey" coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. A popularity contest chose the name.

<span class="mw-page-title-main">White chocolate</span> Confectionery made from milk solids without cocoa solids

White chocolate is a confectionery typically made of sugar, milk, and cocoa butter, but no cocoa solids. It is pale ivory in color, and lacks many of the compounds found in milk, dark, and other chocolates. It is solid at room temperature because the melting point of cocoa butter, the only white cocoa bean component, is 35 °C (95 °F).

<span class="mw-page-title-main">Chocolate-covered raisin</span> Raisins coated in a shell of milk, dark or white chocolate.

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<span class="mw-page-title-main">Callebaut</span> Belgian chocolate brand

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<span class="mw-page-title-main">Types of chocolate</span> Classification of different chocolate types

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The following outline is provided as an overview of and topical guide to chocolate:

<span class="mw-page-title-main">Crunch (chocolate bar)</span> Chocolate bar

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Mondelez International, Inc., styled as Mondelēz International, is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26.5 billion and operates in approximately 160 countries. It ranked No. 108 in the 2021 Fortune 500 list of the largest United States corporations by total revenue.

The World Cocoa Foundation is a non-profit membership organization with more than 90 member companies striving to make the cocoa supply chain more sustainable. WCF and its members are criticized for doing too little to end child labor, deforestation and extreme poverty, with their efforts dismissed as “greenwashing” and “a remarkable failure”. WCF's membership includes chocolate manufacturers such as Mondelez International, Nestlé, The Hershey Company and Mars, Inc. cocoa producers and suppliers such as Barry Callebaut and Cargill, shipping companies and ports and retailers such as Starbucks.

John Chuang Tiong Choon is a Singaporean business magnate best known as the co-founder of chocolate confectionery organisation Petra Foods, which is allegedly one of the world's biggest cocoa-producing firms. He now serves as the company's Group chief executive officer.

<span class="mw-page-title-main">Ruby chocolate</span> Variety of chocolate

Ruby chocolate is a style or distinct variety of chocolate that is pink or purple in colour. Barry Callebaut, a Belgian–Swiss cocoa company, introduced it as a distinct product on 5 September 2017 after beginning development of their product in 2004. It has a pink color, and Barry Callebaut says it is a fourth natural type of chocolate. Some other industry experts have said that some cacao pods are naturally pink or purple in colour, and thus pink chocolate has been available before.

References

  1. "Company History". Delfi Limited. Retrieved 19 November 2022.
  2. "#24 John Chuang". Forbes. Archived from the original on 10 November 2013. Retrieved 19 November 2022.
  3. "Barry Callebaut to acquire Petra Foods' cocoa ingredients division". Food Processing Technology. Verdict Media Limited. Retrieved 19 November 2022.
  4. "Petra Foods in dispute with Barry Callebaut on cocoa unit sale". Reuters. 22 October 2013. Retrieved 19 November 2022.
  5. "Barry Callebaut successfully closes acquisition of the Cocoa Ingredients Division from Petra Foods". Barry Callebaut. Retrieved 19 November 2022.
  6. "Petra Foods proposes name change to Delfi Limited". Singapore Business Review. 14 March 2016. Retrieved 19 November 2022.
  7. "Here's what you need to know about cocoa mogul Petra Foods". Singapore Business Review. 22 November 2012. Retrieved 19 November 2022.
  8. "Singapore's food-maker wins chocolate bar dispute with Nestle". Reuters. 29 November 2014. Retrieved 19 November 2022.
  9. Sregantan, Navin (13 April 2018). "Delfi acquires licence to Van Houten brand of chocolates for US$13m". The Straits Times. SPH Media Limited, Co. Retrieved 19 November 2022.
  10. 1 2 "For kids, snack time is Knick Knacks time". The Philippine Star. 24 July 2012. Retrieved 19 November 2022.
  11. 1 2 3 Hidalgo, Vanessa B. (21 May 2011). "What's new with 54-year-old Goya". Philippine Daily Inquirer. Retrieved 19 November 2022.
  12. "Not Many Know, SilverQueen Chocolate Is An Original Indonesian Product!". VOI -Waktunya Merevolusi Pemberitaan. 15 March 2021. Retrieved 19 November 2022.
  13. "Delfi enters local chocolate mart". The Philippine Star. 21 March 2011. Retrieved 19 November 2022.