 | |
| Type | Wholly owned subsidiary |
|---|---|
| Industry | Restaurants |
| Founded | 1991 in Quezon City, Philippines |
| Founders | Dennis Nakpil Dennis Mariano Jr. |
| Headquarters | Makati, Philippines |
Number of locations | 30 |
Key people | Martin P. Lorenzo (CEO) |
| Products | Philippine cuisine |
| Revenue | ₱249 million (2007) [1] |
₱60 million (2008) [2] | |
| Parent | Max's Group Inc. (formerly Pancake House Inc.) |
| Website | www |
Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines.
Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their principle was "bringing the BARRIO into the metropolis." Thus, they opened one in Quezon City in 1991. [3] They named it Dencio's. Dencio is a Philippine variant of Dennis, the name of the two founders. [4]
In 2004, Dencio's was purchased by Pancake House, Inc. (now Max's Group, Inc.) for ₱160 million. To buy the chain, almost all that money (₱150 million or 93.75% of the price) had to be borrowed from banks. [5]
Some characters from Pugad Baboy, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus. This was a concept proposed by two officials of the chain. It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom. They call this Pugad Dencio's. This form of advertisement also goes with a song which is performed by rock band Sugarfree. [6]
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