Directline-Holidays was a trading name of Holidayline (UK) Ltd until the brand and website was sold to Broadway Travel in September 2013. It specialises in selling cheap package holidays, flights and hotels.
An independent and privately owned UK travel agent, it has been an early adopter and advocate of new media.
Launched in 1993, directline holidays was among a handful of holiday companies advertising on television text services. In 2000 its first website directlineholidays.com was launched, advertising with bid-for-position search engine pioneers espotting (now miva) and goto (now Yahoo! Search Marketing).
In 2001 the entirety of the company's marketing budget was spent with online bid-for-position companies, including the newly created Google Adwords.
By 2003 the company changed its website address to directline-holidays.co.uk and was already advertising with every major PPC (pay per click) network including adwords and Overture (now Yahoo! Search Marketing).
directline-holidays.co.uk continued its early adoption of new media through 2006, trialing pay-per-call advertising with Google adwords and beta testing Microsoft adCenter in the UK.
Although, well known in the UK online community for many years, geographic targeting has left the company virtually unknown outside of the UK.
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART, which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.
Yahoo! Native is a native "Pay per click" Internet advertising service provided by Yahoo.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
lastminute.com is an online travel and leisure retailer.
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Hibu Inc., formerly Yellowbook Inc., is a provider of web development and hosting, digital listings and reputation management, search engine and social media marketing, and digital advertisements. Hibu is headquartered in Cedar Rapids, IA.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.
Microsoft Advertising is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users, it provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.
Yahoo! started at Stanford University. It was founded in January 1994 by Jerry Yang and David Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web". The Guide was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In April 1994, Jerry and David's Guide to the World Wide Web was renamed "Yahoo!". The word "YAHOO" is a backronym for "Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle." The yahoo.com domain was created on January 18, 1995.
Danny Sullivan is an American technologist, journalist, and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched Search Engine Strategies, one of the earliest search marketing trade shows. After selling both companies in 2006, he co-founded Search Engine Land, another search marketing publication. In 2017, he joined Google as an adviser at the search division of the company.
Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements. The most common form or keyword advertising, focused on payment methods, is pay per click (PPC), with other forms being cost per action (CPA) or cost per mille (CPM).
Sebastian Luke (Seb) Bishop was the CEO of GOOP, Gwyneth Paltrow's lifestyle company, from 2011 to 2014. Prior to joining GOOP, Bishop was the International CEO of (RED), the organization created by Bono and Bobby Shriver to raise money for The Global Fund to Fight AIDS, and Tuberculosis and Malaria. He had previously started the firm Espotting at the age of 26.
Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search engine. Under this model, advertisers bid for the right to present an advertisement with specific search terms in an open auction. When one of these keywords is entered into the search engine, the results of the auction on that keyword are presented, with higher-ranking bids appearing more prominently on the page.
Quality Score is a metric used by Google, Yahoo!, Facebook and Bing that influences the ad rank and cost per click (CPC) of ads.
Yodel Australia was an online advertising and internet marketing company with its headquarters in Australia. Yodel was also one of a few official authorised Google Adwords resellers in Australia.
Pricesearcher was an independent e-commerce search engine launched in the UK in 2016 which now focussing on top 10 lists and providing lists based on sales with no price comparison functionality. It does not use the traditional Price Comparison Website (PCW) model adopted by comparison sites such as Moneysupermarket.com and search engines such as Google Shopping where retailers pay to list their products for sale. Since its inception, it has listed products from online retailers, without charging a listing fee or commission for sales. Product search results are consequently unaffected by a retailer's marketing budget or lack thereof. Shoppers are able to use the vertical search engine as a price-checking tool, to see whether the goods they find 'on sale' elsewhere are genuinely a good deal.
Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content. In September 2018, the U.S Internet advertising market was estimated to be worth $111 billion, with market share being held mostly between Google, Facebook, Amazon, and Microsoft. These companies earn revenue through online advertising but also have initiated pathways for individual users and social media influencers to earn an income. Individuals and businesses can earn advertising revenue through advertising networks such as Google AdSense, YouTube monetization, or Outbrain.
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
