 | This article needs additional citations for verification .(April 2013) |
| Industry | Advertising |
|---|---|
| Founded | 1937 in Baltimore, Maryland, United States |
| Founder | Wilfred Doner |
| Headquarters | , United States |
| Website | doner |
Doner Company (formerly W.B. Doner & Co.) is an American advertising agency headquartered in Southfield, Michigan. [1] It was founded in 1937 by Wilfred Doner, [2] better known as Brod Doner. The Doner Company also has a United Kingdom-based agency called Doner London.
The company opened in Baltimore in 1937 as W.B. Doner & Co. It was founded by Wilfred "Brod" Doner. Doner died in 1990 at the age of 75 and the company later dropped the initials from its name. The company is an independent advertising agent and has long been one of the largest. After a fire destroyed its office in Southfield in 1996, it re-emerged as an international company and expanded its reach to clients outside of the United States. [2]
In April 2012, Doner sold a minority interest to MDC Partners. [3]
W. B. Doner's 1950s campaign for Timex, "Takes a licking and keeps on ticking," was ranked 40th in a list of top advertising campaigns of the 20th century by Advertising Age . [4]
They invented Mazda's "Zoom Zoom" advertisement in 1997, but lost that account in 2010. Mazda had been about 20% of Doner's overall business. [5]
Creative Artists Agency LLC (CAA) is an American talent and sports agency based in Los Angeles, California. With 1,800 employees in March 2016, it is regarded as an influential company in the talent agency business and manages numerous clients.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.
Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues.
MDC Partners Inc. is an advertising and marketing holding company based in New York City. MDC is structured as a partnership model, in which it initially acquires a majority stake in its partner agency, leaving a percentage of ownership with the founder. It has more than 50 partner firms worldwide. In August 2021, following the merger of The Stagwell Group with MDC Partners, Stagwell formed Stagwell Media Network, a group of multichannel agencies.
Crispin Porter + Bogusky, a member of publicly traded MDC Partners, is an American advertising agency that as of 2005 employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B.
Endeavor Group Holdings, Inc. is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California, United States. The company was founded in April 2009 after the merger of the William Morris Agency and Endeavor Talent Agency. Endeavor represents artists in film, television, music, theater, digital media, and publishing. It also represents the NFL and NHL. Endeavor owns Professional Bull Riders (PBR) and is majority owner of World Wrestling Entertainment (WWE) and Ultimate Fighting Championship (UFC) through TKO Group.
Alex Bogusky is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky left CP+B in 2010. In July 2010, he retired from the advertising industry. In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company MDC Partners to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage. Bogusky has since returned to CP+B under the title "chief creative engineer." In January 2020 he announced that he will leave CPB gradually over the next couple of months.
Chuck Porter is an American advertising executive, marketer and author. He is co-founder and chairman of the advertising agency Crispin Porter + Bogusky (CP+B) and chief strategist for its holding company, MDC Partners. A Presidents Club member at the University of Minnesota, Porter funds a student award in the School of Journalism and Mass Communication, and was formerly board chairman of the American Association of Advertising Agencies (4A’s).
Karmarama is an advertising agency based in London and founded in 2000.
Burrell Communications Group L.L.C. is an American advertising agency whose assignments are among those tracked by The New York Times. Founded by chairman emeritus Thomas (Tom) J. Burrell, and headquartered in Chicago, IL, Burrell Communications is one of the largest multi-cultural marketing firms in the world. Some of the company's work is part of a collection in the Library of Congress.
QualitySolicitors is a grouping of law firms in the United Kingdom. It was founded in 2009 and has over 200 branches. It is the first national chain of solicitors in the UK., following a franchise-type model based on independent ownership of small to medium High Street law firms trading under one brand name but sharing national marketing campaigns.
72andSunny is a global creative advertising agency, founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis. with offices in Los Angeles, Amsterdam, New York City, and Sydney. The agency is known for brand transformations and culturally-led marketing campaigns that "combine entertainment and advertising." 72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. It is a subsidiary of Stagwell, formerly MDC Partners.
Lucas Donat is an advertising executive, former actor, and the Chief Marketing Officer of Autonomy, an automotive subscription company with the mission to make electric vehicles more accessible and affordable. He is also CEO of his long time passion, Tiny Rebellion, where he works with visionary founders to help them build enduring brands.
UniWorld Group, Inc., branded as UWG, is a full-service advertising agency headquartered in Brooklyn, New York with satellite offices in Atlanta, Detroit, Miami, and Los Angeles. It is the longest-standing multicultural ad agency in the United States, founded in 1969. In 2014, the company rebranded itself as UWG.
 | This United States media company article is a stub. You can help Wikipedia by expanding it. |