 | |
| Type | Division |
|---|---|
| Industry | Food processing |
| Founded | 1989 |
| Founder | Terry Crabb |
| Headquarters | Poole, Dorset, England |
| Products | Breakfast cereals |
| Owner | Associated British Foods |
Number of employees | 100+ |
| Parent | ABF Grain Products Limited |
| Website | dorsetcereals |
Dorset Cereals is a British manufacturer of breakfast cereals, based in Poole in Dorset, England. The company was founded in 1989 by Terry Crabb and manufactures muesli, porridge, and granola. Its products are exported to more than 70 countries. [1]
Dorset Cereals was started by Terry Crabb from his garage in 1989. [2] The company has experienced significant growth, especially in export markets. [1] [3] [4] From 2000, the company was based at a purpose-built barn factory in Poundbury. In 2012, Associated British Foods purchased the company for £50 million from its private equity owners, Langholm Capital. [5] The company is now part of The Jordans, Dorset & Ryvita Company subsidiary of ABF. In 2018 production moved to Poole. [6]
The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK. [7] [8]
Dorset Cereals manufactures its breakfast products, muesli, porridge and granola at its purpose-built barn in Poundbury, construction of which was overseen by Léon Krier. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK. [1] [9]
Health campaign group Action on Sugar has criticised the high levels of sugar in Dorset Cereals products and the failure of Dorset Cereals to adopt the colour-coded labelling recommended by the Department of Health or any front-of-pack nutrition labelling. [10] Dorset Cereals responded that "We believe most people who eat our muesli understand that dried fruits, nuts, and seeds contain some naturally-occurring sugars and fats, but are also an excellent source of fibre and whole grain, as well as essential vitamins and minerals." [11]
In 1999, Dorset Cereals won a Queen's Awards for Enterprise for Export Achievement. [12] The company received second place in The Dieline packaging industry awards 2015 for fresh and prepared food. [13]
Dorset Cereals products have also received several Great Taste Awards. [14]
Breakfast cereal is a breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies.
Oatmeal is a preparation of oats that have been de-husked, steamed, and flattened, or a coarse flour of hulled oat grains (groats) that have either been milled (ground), rolled, or steel-cut. Ground oats are also called white oats. Steel-cut oats are known as coarse oatmeal, Irish oatmeal, or pinhead oats. Rolled oats were traditionally thick old-fashioned oats, but can be made thinner or smaller, and may be categorized as quick oatmeal or instant oatmeal depending on the cooking time required, which is determined by the size of the oats and the amount of precooking.
Weetabix Ltd., trading under the name Weetabix Food Company, is a food processing company that is responsible for the production of breakfast cereal brands, including Weetabix, Alpen, Crunchy Bran and Ready Brek. The company also produces Puffins cereal and Snackimals snacks through their Barbara's Bakery division.
Poundbury is an experimental urban extension on the western outskirts of Dorchester in the county of Dorset, England. The development is led by the Duchy of Cornwall, and had the keen endorsement of King Charles III when he was Prince of Wales and Duke of Cornwall. Under the direction of its lead architect and planner Léon Krier, its design is based on traditional architecture and New Urbanist philosophy.
Muesli is a cold Swiss breakfast dish, the primary ingredient of which is rolled oats. Traditionally it is set to soak overnight and eaten the next morning. Additional ingredients, such as grains, nuts, seeds, and fresh or dried fruits, are added, along with milk or cream, a squeeze of citrus juice, and honey to add sweetness. Yoghurt or other mammal or plants milk products are now commonly added to both homemade and commercially packaged muesli recipes.
Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks.
Kellanova is an American multinational food manufacturing company headquartered in Chicago, Illinois, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including the Kellogg's brand itself, Rice Krispies Treats, Pringles, Eggo, and Cheez-It, along with cereal internationally such as Corn Flakes, Rice Krispies, Frosties and Coco Pops.
Granola is a food consisting of rolled oats, nuts, seeds, honey or other sweeteners such as brown sugar, and sometimes puffed rice, that is usually baked until crisp, toasted and golden brown. The mixture is stirred while baking to avoid burning and to maintain a loose breakfast cereal consistency. Dried fruit, such as raisins and dates, and confections such as chocolate are sometimes added. Granola is often eaten in combination with yogurt, honey, fresh fruit, milk or other forms of cereal. It also serves as a topping for various pastries, desserts or ice cream. Muesli is similar to granola, except that it is traditionally neither sweetened nor baked.
Special K is an American brand of breakfast cereal and meal bars manufactured by Kellogg's, respectively. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight.
Alpen is a line of muesli varieties manufactured by the Weetabix cereal company of Kettering, Northamptonshire, England.
Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
Rolled oats are a type of lightly processed whole-grain food. They are made from oat groats that have been dehusked and steamed, before being rolled into flat flakes under heavy rollers and then stabilized by being lightly toasted.
Mornflake is a British brand of oat and oat-based breakfast cereals launched in 1941 in Crewe, Cheshire.
Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized wheat biscuits. Variants include organic and Weetabix Crispy Minis (bite-sized) versions. The UK cereal is manufactured in Burton Latimer, Northamptonshire, and exported to over 80 countries. Weetabix for Canada and the United States is manufactured in Cobourg, Ontario, in both organic and conventional versions.
Crunchy Nut is a breakfast cereal made by Kellogg's with flakes of corn, honey, three types of sugar, and chopped peanuts. The product was created by Kellogg's employees at their Trafford Park factory in Greater Manchester and first introduced in 1980.
Jordans is a British manufacturer of breakfast cereals and cereal bars. It is part of Jordans Dorset Ryvita, a subsidiary of Associated British Foods, that also encompasses Dorset Cereals and Ryvita crispbreads.
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national advertising campaign for Quaker Oats.
Bagrrys India Limited is an Indian multinational FMCG food-manufacturing company which manufactures the high-fiber breakfast cereals and health foods, headquartered in New Delhi, India. The company has two food brands in its portfolio ‘Bagrry's’ and ‘Lawrence Mills’.
Breakfast, the first meal of the day eaten after waking from the night's sleep, varies in composition and tradition across the world.