 | |
| Owner | Procter & Gamble |
|---|---|
| Country | United States |
| Introduced | 1960 |
| Related brands | Lenor (Europe, Russia, Taiwan, Japan and Hong Kong) |
| Markets | Worldwide |
| Website | www |
Downy, also known as Lenor in Europe, Russia, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.
Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007 [1] but was subsequently discontinued. [2] Scent beads under the brand Downy have been sold in China since December 2017. [3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002. [4]
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012. [5]
Amy Sedaris and Tituss Burgess are the talents hired to promote the Downy/Lenor Unstopables In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by Grey Advertising. Its most recent television commercial features the Backstreet Boys.
A tea bag or teabag is a small, porous, sealed bag or packet, typically containing tea leaves or the leaves of other herbs, which is immersed in water to steep and make an infusion. Originally used only for tea, they are now made with other tisanes as well.
Danone S.A. is a French multinational food-products corporation based in Paris. It was founded in 1919 in Barcelona, Spain. It is listed on Euronext Paris, where it is a component of the CAC 40 stock market index. Some of the company's products are branded Dannon in the United States.
Anchor is a brand of dairy products that was founded in New Zealand in 1886, and is one of the key brands owned by the New Zealand based international exporter Fonterra Co-operative Group. In Malaysia, Singapore and Taiwan, Fonterra uses the Fernleaf brand instead of Anchor.
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate.
Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand.
S. C. Johnson & Son, Inc. is an American multinational corporation, privately held manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. In 2017, S. C. Johnson employed approximately 13,000 people and had estimated sales of $10 billion.
A fabric softener or fabric conditioner is a conditioner that is applied to laundry after it has been washed in a washing machine. A similar, more dilute preparation meant to be applied to dry fabric is known as a wrinkle releaser.
Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. The product is available in sheets or liquid.
Mevius, previously called Mild Seven, is a Japanese brand of cigarettes, currently owned and manufactured by Japan Tobacco.
Nanjing Automobile is a state-owned enterprise with a history that dates from 1947, making it the oldest of the Chinese automobile manufacturers although the comparatively younger FAW Automotive was the first to make cars.
Kao Corporation is a Japanese global chemical and cosmetics company headquartered in Nihonbashi-Kayabacho, Chūō, Tokyo, Japan.
Lipton is a British-American brand of tea, owned by Lipton Teas and Infusions. Lipton was also the name of a supermarket chain in the United Kingdom, owned by Allied Suppliers, which was sold to Argyll Foods in 1982, after which the brand was used only for tea. The company, which is named after its founder, Sir Thomas Lipton, who started the business it in 1890, was owned by Unilever for many decades until its sale to CVC Capital Partners in 2022. Lipton’s ready to drink beverages are sold by "Pepsi Lipton International", a company jointly owned by Unilever and PepsiCo.
Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt, A. & F. Pears initiated a number of innovations in sales and marketing. English actress and socialite Lillie Langtry was recruited to become the poster-girl for Pears in 1882, and in doing so she became the first celebrity to endorse a commercial product.
Comfort is a British fabric softener band marketed by Unilever. The range includes Comfort Pure and Comfort Crème. Scents include Passion Flower and Ylang Ylang, Lily and Riceflower, Wild Pear and Ginkgo and the Original Comfort Blue.
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.
Pigeon Corporation, established in 1978, is a manufacturer of household products. In August 1978, the company created of “Pigeon”, the first fabric softener made in Korea. The company has more than 50% of the Korean market for fabric softeners in Korea.
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