Embark (transit authority)

Last updated
EMBARK
Embark.png
Embark New Flyer Xcelsior CNG bus 2102 on Robinson Ave in 2021.jpg
EMBARK bus 2102, a 2021-built New Flyer compressed natural gas bus
ParentCentral Oklahoma Transportation and Parking Authority
Founded1966 (from 1992 as Metro Transit, from 2014 as EMBARK)
Headquarters2000 S. May Ave, Oklahoma City, Oklahoma, U.S.
Locale Oklahoma City
Service area Oklahoma City metropolitan area
Service type Transit bus, Paratransit, trolley, tram
Routes
  • Bus: 22
  • Streetcar: 2
Hubs2
Stations1
Fleet49
Daily ridership9,900 (weekdays, Q4 2023) [1]
Annual ridership2,888,600 (2023) [2]
Fuel type Battery electric, Diesel-electric hybrid
Chief executiveJason Ferbrache
Website embarkok.com

Embark (styled all caps as EMBARK) is the public transit agency of the COTPA (Central Oklahoma Transportation and Parking Authority) trust, the largest transit agency in the state of Oklahoma. Embark has 20 interconnecting bus routes covering the city of Oklahoma City and parts of the Oklahoma City Metropolitan Area, including weekday Express service from Norman to Downtown Oklahoma City. Embark also operates paratransit, the Oklahoma City Streetcar, downtown public parking, bike share, and river ferry services. Additionally, Embark provides administrative and executive support for the Regional Transportation Authority of Central Oklahoma. [3]

Contents

In 2023, the system had a ridership of 2,888,600, or about 9,900 per weekday as of the fourth quarter of 2023.

History

The Central Oklahoma Transportation and Parking Authority was established on February 1, 1966, by the Oklahoma City Council to continue transit service as private operator Oklahoma Transportation Company, which provided bus service to the community, as City Bus Company, had announced it would discontinue transit service due to low ridership. There were initially only 18 buses, all leased from the Oklahoma Transportation Company (OTC). [4]

The system was rebranded as MassTrans in 1975 [4] and used that name until 1992, when it was rebranded as Metro Transit, [5] though the official name remains in use as well.

COTPA was reorganized in 1989, when the city established a Transit Services division to provide senior management through an inter-local operating agreement. COTPA also purchased the historic Union Station in Downtown Oklahoma City, which served as an administrative office until 2022. [4]

Embark previously operated "Oklahoma Spirit Trolleys", a trolley-replica bus network from 1999 to 2020. [6]

Oklahoma City's downtown transit center at N.W. 4th St. and Hudson Ave. opened to customers in 2004 after the previous transit hub was demolished to make way for construction of the Paycom Center. [7]

A 2009 Gillig Low Floor bus, repainted for the change from Metro to Embark, in service in 2021 Oklahoma City Embark 40-ft Gillig Low Floor bus 0914 on NW 4th in 2021.jpg
A 2009 Gillig Low Floor bus, repainted for the change from Metro to Embark, in service in 2021

In September 2013, it was announced that Metro Transit would change its name to Embark, effective April 28, 2014, and include a new bus route system.

On October 15, 2015, Embark announced that it would begin offering free Wi-Fi on all buses, on all routes. [8] [9]

In August 2016, Embark received the award for "North America's Outstanding Public Transportation System" by the American Public Transportation Association for systems providing fewer than 4 million annual passenger trips. [10]

In December 2018, Embark began operation of Oklahoma City Streetcar, the state's only modern streetcar system, which services a nearly five-mile route in the urban core. [11]

On January 27, 2019, Sunday bus service was implemented for the first time in Oklahoma City public transportation history, utilizing the same operational routes and schedules as maintained on Saturdays. On Monday, September 2, 2019 (Labor Day), Embark buses began operating on all major holidays, resulting in the area's public transportation service operating 365 days a year for the first time; the authority utilizes the same schedule and active routes used on weekends during major holidays.

In 2022, Embark broke ground on construction of RAPID NW , Oklahoma City's first Bus Rapid Transit route. [12] Service opened on December 3, 2023.

Fares

No fare to kids below 7 with fare-paying rider; limit 3. Line 50, the Downtown Discovery, besides the new streetcars, is $1 for regular or $0.5 for special patrons. All buses have driver shields to minimise interaction.

Oklahoma City local fare

Regular: $1.75 – Special Patron: $0.75

Express service

Regular: $3 – Special Patron: $1.50

One express route serves Norman on Monday through Friday only. Service in the City of Edmond will no longer be provided by Embark effective June 30, 2009. The City of Edmond's new Citylink service began July 1, 2009.

Passes

All rolling passes are for both local & express, besides the streetcars, and for unlimited travel.

Annual Passes – Regular: $600 – Special Patron - $300
30-Day Passes – Regular: $50 – Special Patron: $25
24-Hour Passes – Regular: $4 – Special Patron: $2
7-Day Passes – Regular: $14 – Special Patron: $7

Routes

Embark currently operates fixed-route bus service in Oklahoma City and bus routes Norman that were previously operated by Cleveland Area Rapid Transit, along with an express route between Norman and Downtown Oklahoma City.

Oklahoma City routes

Embark's downtown transit center, at NW 4th and Hudson Embark Transit Center - Oklahoma City 2021.jpg
Embark's downtown transit center, at NW 4th and Hudson
A high-floor bus (type Orion V), carrying a bike on the front, in 2007 Oklahoma City bus.jpg
A high-floor bus (type Orion V), carrying a bike on the front, in 2007

Norman routes

The Embark Norman Transfer Station is currently located on Brooks Street, just east of Gaylord Family Oklahoma Memorial Stadium on the University of Oklahoma campus. A new transit center in downtown Norman is currently under construction by the City of Norman. [14] [15]

Former routes

An unusual aspect of Embark was the Link program, which is a combination of owl service and paratransit service. Since regularly scheduled routes operate only until about 8pm local time, and not at all Sundays, Link provides nominally fixed route service from 7 pm until 12 midnight Monday through Saturday, and Sunday from 7 am until 7 pm. The four routes may however, deviate by as much as three-quarters of a mile from the fixed route if the customer notifies Embark by 4 pm the day before (or by 12 noon Saturday for Monday service). An additional fee will be charged in that instance, but customers using the fixed stops will be charged the normal fare. The Link was discontinued in April 2014 as Embark began extending hours on 5 routes (see below), as well as adding Sunday and holiday service on most bus routes in 2019.

See also

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References

  1. "Transit Ridership Report Fourth Quarter 2023" (PDF). American Public Transportation Association. March 4, 2024. Retrieved March 14, 2024.
  2. "Transit Ridership Report Fourth Quarter 2023" (PDF). American Public Transportation Association. March 4, 2024. Retrieved March 14, 2024.
  3. "Homepage". Regional Transportation Authority of Central Oklahoma. Retrieved 27 March 2023.
  4. 1 2 3 "History | METRO Transit Providing Central Oklahoma Transportation & Bus Service Options". Archived from the original on 2010-07-20. Retrieved 2010-01-21.
  5. "History | METRO Transit Providing Central Oklahoma Transportation & Bus Service Options". Archived from the original on 2010-07-18. Retrieved 2010-01-21.
  6. "Oklahoma Spirit Trolleys | City of OKC".
  7. "Paycom Center | City of OKC".
  8. "OKC Transit Gets Smarter" (Press release). Embark. October 15, 2015. Retrieved 2021-12-14.
  9. "OKC Transit Gets Smarter". Mass Transit. October 15, 2015. Archived from the original on March 4, 2016. Retrieved 2015-10-18.
  10. "Embark Wins National Award". KWTV-DT (News 9). August 18, 2016. Archived from the original on August 19, 2016. Retrieved 2021-12-14.
  11. "Oklahoma City Streetcar | City of OKC".
  12. https://www.embarkok.com/rapid/
  13. 1 2 3 "Bus Schedule Details | METRO Transit Providing Central Oklahoma Transportation & Bus Service Options". Archived from the original on 2013-10-02.
  14. "Transit Bus Operations".
  15. "Norman - EMBARK".