Emerson USA Inc., California's Flag and Banner Company is a California based flag manufacturer. The company is one of San Francisco's only textile manufacturers. [1] Emerson Flag is the oldest flag company in the city of San Francisco and the second oldest in the nation. [2]
Although San Francisco's economy is largely based on technology and tourism, it was also once a major textile manufacturing city. [3] Over the years however, textile manufacturers, such as Esprit de Corp. Designs, better known as Esprit, and Levi Strauss & Co., better known as Levi's, have largely left San Francisco. This is due to the city's high cost of doing business with the few remaining textile manufacturers. [4] [5]
One that has remained, however, is Emerson USA. The company is able to sustain itself within a community of business customers that advocate “buying local” and US flags that are “made in America.” [6] This gives the company a relatively rare niche market, as the typical consumer continues to purchase increasingly larger amounts of textiles that are manufactured in Asia. [7]
In May 2010, Emerson USA was recognized by readers of San Francisco Weekly as the Best Flag Resource in San Francisco. [8]
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