The term "ethical pot" was coined by Oliver Watson in his book Studio Pottery: Twentieth Century British Ceramics in the Victoria and Albert Museum to describe a 20th-century trend in studio pottery that favoured plain, utilitarian ceramics. Watson said that the ethical pot,"lovingly made in the correct way and with the correct attitude, would contain a spiritual and moral dimension." Its leading proponents were Bernard Leach and a more controversial group of post-war British studio potters.[1] They were theoretically opposed to the expressive pots or fine art pots of potters such as William Staite Murray, Lucie Rie and Hans Coper.[1]
The ethical pot theory and style was popularized by Bernard Leach in A Potter's Book (1940).[2] He expanded the theories that ethical pots should be utilitarian, "naturally shaped" and originally as conceived should derive from "Oriental forms that transcended mere good looks."[3] Leach had previously spent considerable time in Japan studying eastern crafts and mingei. His ethical pot idea was a rough interpretation of mingei for the western world; he advocated simplicity (ideally the best pots are so quick to make that they could be "thrown before breakfast"), and pots made to look natural and hand crafted. Soetsu Yanagi, a leading figure in the mingei movement, said that a craft object "must be made by an anonymous craftsman or woman and therefore unsigned; it must be functional, simple, and have no excess ornamentation; it must be one of many similar pieces and must be inexpensive; it must be unsophisticated; it must reflect the region it was made in; and it must be made by hand."[4]
According to ceramic art critics of today, this pot style was intended to be modernist, useful, and "democratic in usage" as opposed to the fine art pot[1] and also opposed to industrial art.
Leach, Bernard. A Potter’s Book, Faber and Faber, 1988. ISBN0-571-04927-3
Watson, Oliver. Studio Pottery: Twentieth Century British Ceramics in the Victoria and Albert Museum.
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