Eurobest European Advertising Festival

Last updated

Eurobest The European Festival of Creativity
Eurobest Logo 2015.png
StatusActive
GenreCommunications and Advertising
FrequencyYearly in early December
Years active14
Most recent1–3 December 2015
Website eurobest.com

The Eurobest Festival of Creativity (formerly the European Advertising Festival) is an annual event which celebrates and rewards "creative excellence" in creative communications, advertising and related fields in Europe.

Contents

The first Festival took place in Stockholm, Sweden, in December 2008, based on the Eurobest Awards, which were launched in 1988. [1] [2] It regularly moves to different host cities; in 2009, it took place in November at the Beurs van Berlage in Amsterdam, the Netherlands. [3] In 2010, it takes place between 7 and 8 December in Hamburg, Germany. [4]

In 2011, it was established the Festival would take place for three years at Cinema Sao Jorge in Lisbon. The third Eurobest in Lisbon took place from 4–6 December 2013. [5]

In 2017, the Festival took place in London, United Kingdom. [6] [7]

The Festival is organised by the Cannes Lions International Festival of Creativity, owned by British publisher and conference organiser Ascential.

The Awards

Started in 1988, the Eurobest Awards honour creativity over 14 different entry sections: PR, Film, Print, Outdoor, Direct, Promo & Activation, Media, Interactive, Mobile, Radio, Design, Craft, Integrated and Branded Content & Entertainment.

Every year, all the work entered into the Awards is judged at the Eurobest Festival by panels of expert, high-profile jurors. They decide on an initial shortlist and then on which pieces should earn Grand Prix, Gold, Silver and Bronze trophies.

Winners are revealed each year at the Eurobest Awards Ceremony, which concludes the Festival. [8]

The Festival

Through a programme of seminars, workshops and events, sessions provide space for the industry to debate and be inspired by the latest thinking. They attract the continent's community of art directors, copywriters, media agency executives, clients, account managers, agency heads, producers and directors.

In 2009, speakers at the event included creatives from Taxi, Crispin Porter + Bogusky, Facebook, Adidas, 180 Amsterdam, Microsoft Advertising, Tribal DDB, Wieden + Kennedy, Glue, Spotify, Leo Burnett, Naked, Hyper Island, AKQA, McDonald's and Wired.

For 2010, speakers include Bob Greenberg (R/GA Global Chief Creative Officer), Jonathan Harries (Draftfcb Global Chief Creative Officer), James Hilton (AKQA Chief Creative Officer), Linus Karlsson (Mother Executive Creative Director), Filip Nilsson (Forsman & Bodenfors Executive Creative Director), Marcello Serpa (AlmapBBDO Chief Creative Officer) and Fernando Vega Olmos (JWT Creative Chairman of Continental Europe and Latam). [9]

In 2012, some of the speakers on stage included artist Niels Shoe Meulman, Bompas & Parr, Sir John Hegarty, Aardman Animation's Peter Lord and Martin Green, the Head of Ceremonies for London 2012. [10]

Young Creatives Competition

The Young Creatives competition provides an opportunity for young advertising and media talent (no older than 28 years) from the region to demonstrate their skills.

Teams of between two and four competitors have 48 hours to create an integrated advertising campaign for a charity or non-profit organisation.

Editions

2008 Flag of Sweden.svg Stockholm

2009 Flag of the Netherlands.svg Amsterdam

2010 Flag of Germany.svg Hamburg

2011 Flag of Portugal.svg Lisbon

2012 Flag of Portugal.svg Lisbon

2013 Flag of Portugal.svg Lisbon

2014 Flag of Finland.svg Helsinki

2015 Flag of Belgium (civil).svg Antwerp

2016 Flag of Italy.svg Rome

2017 Flag of the United Kingdom.svg London

Related Research Articles

The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. Time magazine, in 1991, described the event as the world's most recognizable international advertising awards.

The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.

Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.

<span class="mw-page-title-main">The Mill (company)</span> British VFX production company

Technicolor Creative Studios UK Limited, doing business as The Mill, is a British VFX production company and creative studio headquartered in London, England, with three offices in the United States, three others in Europe and three in Asia. It is owned by Technicolor Creative Studios. The Mill produces real-time visual effects, animation, moving images, design, experiential, and digital projects for the advertising, games, and music industries.

<span class="mw-page-title-main">Crispin Porter + Bogusky</span> Advertising agency

Crispin Porter + Bogusky, a member of publicly traded MDC Partners, is an American advertising agency that as of 2005 employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B.

<span class="mw-page-title-main">Eduardo Maruri</span>

Eduardo Maruri Miranda is an Ecuadorian businessman and creative leader who is currently President & CEO Europe, as well as Vice President of the Global Creative Board, at Grey Global Group. His latest achievements include being named Campaign Magazine’s EMEA Agency Head of the Year 2020 and being appointed Goals Jury President at the Cannes Lions Festival of Creativity ‘20/21.

<span class="mw-page-title-main">Insight Communications Limited</span>

Insight Publicis is an advertising agency operating in Nigeria and West Africa. It is wholly owned by the Troyka Group. The company was affiliated with the Grey Group EMEA for several years and is now a member of the Publicis Group.

Graham Fink is a multimedia artist.

James Hilton is an English designer based in London.

The Cristal Festival is an international festival for professionals of the communication, advertising & creative worlds. Previously known as Méribel Ad Festival, it is now held every year in December, in the ski resort of Courchevel, French Alps). In 2014, the event will take place from 11 to 14 December.

<span class="mw-page-title-main">Piyush Pandey</span> Indian businessman

Piyush Pandey is an advertising professional and the Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy (agency). He is the recipient of the Padma Shri award (2016). Pandey is also credited with shaping a distinct indigenous influence on Indian advertising that was earlier under the influence of western advertising and ideas.

<span class="mw-page-title-main">Gideon Amichay</span> Israeli businessman (born 1963)

Gideon Amichay is an Israeli advertising executive, marketer and author. He is the founder and chief creative officer of No, No, No, No, No, Yes, a creative boutique in New York and Tel Aviv. He also teaches at the School of Visual Arts in New York City. From May 1994 to November 2011, he acted as the Chief Creative Officer & Joint Managing Partner at Shalmor Avnon Amichay/Y&R, Tel Aviv, Israel.

<span class="mw-page-title-main">Bob Schmetterer</span> American business executive and author (born 1943)

Bob Schmetterer is an American business executive and author. He is past chairman and CEO of Euro RSCG Worldwide and past president and COO of communications group Havas.

<span class="mw-page-title-main">Digitalk</span>

Digitalk is an annual two-day technology conference organized by the Bulgarian business newspaper Capital weekly. Digitalk provides a place for discussion between creative professionals, investors, entrepreneurs, and marketing executives on the future of the web. Speakers cover topics such as mobile marketing, online advertising, commerce, brand storytelling, and entrepreneurship. The first conference was held at the Ivan Vazov National Theatre in Sofia, Bulgaria on September 26, 2011. Its topics addressed the influence of mobile technologies on business and society. Past speakers include Matt Mullenweg, Horace Dediu, Felix Salmon, James McKelvey, Sasha Bezuhanova, and other. The 2011 conference drew more than 700 people from all over Southeastern Europe.

BETC is a French advertising agency founded in Paris in 1995. The name of the company stands for Babinet, Erra and Tong Cuong, the founding members.

<span class="mw-page-title-main">Newborn monument</span> 2008 monument to Kosovo independence

The Newborn Monument (NEWBORN) is a typographic sculpture and tourist attraction in Pristina, Kosovo. Located in front of the Palace of Youth and Sports, the monument was unveiled on 17 February 2008, the day that Kosovo formally declared its independence from Serbia. The monument consists of the English-language word "Newborn" in capital block letters, which were painted bright yellow when the sculpture was first revealed. The monument was later re-painted with the flags of the states that have recognized Kosovo. At the unveiling of the monument it was announced that it will be painted differently on the anniversary of Kosovo's independence movement day every year. The monument attracted the attention of international media reporting Kosovo's movement declaration of independence, and it was featured prominently on the front page of The New York Times.

VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.

Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.

<span class="mw-page-title-main">Eco Moliterno</span>

Eco Moliterno is a Brazilian advertising executive and the Chief Creative Executive Officer of Accenture Interactive for Latin America, one of the largest and fastest growing digital agency networks according to Advertising Age. Previously, Moliterno was the executive creative director at Africa, one of the leading agencies in Brazil, as part of Grupo ABC, where he worked for 7 years.

References

  1. "Eurobest Festival and Awards 2008". DesignTaxi. Retrieved 10 June 2012.
  2. "EACA – News – Press Releases – Eurobest Awards Become A". Archived from the original on 26 September 2008. Retrieved 22 June 2009.
  3. "European Leaders to Head Eurobest Juries". DesignTaxi. Retrieved 10 June 2012.
  4. "Eurobest – Europe's Creative Advertising Festival and Awards – Press Centre". Archived from the original on 23 August 2010. Retrieved 5 August 2010.
  5. "Eurobest opens for delegate registrations – Campaign Brief UK". Archived from the original on 12 September 2013. Retrieved 9 September 2013.
  6. "Eurobest 2017". Archived from the original on 9 July 2017.
  7. "Eurobest 2017". eurobest.com. Archived from the original on 9 July 2017. Retrieved 4 July 2017.
  8. "eurobest 2018". eurobest.com.
  9. "Eurobest – Europe's Creative Advertising Festival and Awards – About Us". Archived from the original on 17 August 2010. Retrieved 5 August 2010.
  10. "Learning at Eurobest | Eurobest – the European Festival of Creativity". Archived from the original on 21 September 2013. Retrieved 9 September 2013.