Related Research Articles
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be domestic or international, and international tourism has both incoming and outgoing implications on a country's balance of payments.
A tourist attraction is a place of interest that tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement.
An experience economy is the sale of memorable experiences to customers. The term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the next economy following the agrarian economy, the industrial economy, and the most recent service economy.
Cultural heritage tourism is a form of non-business travel whereby tourists engage with the heritage, tangible and intangible, moveable and immovable, of a region through activities, experiences, and purchases which facilitate a connection to the people, objects, and places of the past associated with the locations being visited. As opposed to natural heritage tourism, which focuses on visitors' interaction with the unimproved environment of the area being visited, including outdoor sports and recreation, hiking, diving, fishing, and naturalism, and pleasure tourism without any heritage interest, such as indoor recreation, gastronomy, and hospitality without any significant precedent in the history and heritage of the region, cultural heritage tourism can include activities such as tours of immovable cultural sites, such as historic house museums, historic fortifications, human history museums, and library documentary heritage collections, opportunities for purchases of moveable cultural property, such as antiques, antiquarian books, and other works and ephemera associated with the locations being visited, and opportunities for admission to or purchase of intangible heritage experiences associated with the tourism region, including gastronomic heritage and admissions to performances such as theatre, opera, ballet, indigenous dances, and storytelling.
A vacation rental is the renting out of a furnished apartment, house, or professionally managed resort-condominium complex on a temporary basis to tourists as an alternative to a hotel. The term vacation rental is mainly used in the US. Other terms used are self-catering rental, holiday home, holiday let, cottage holiday and gite.
Sustainable tourism is a concept that covers the complete tourism experience, including concern for economic, social, and environmental issues as well as attention to improving tourists' experiences and addressing the needs of host communities. Sustainable tourism should embrace concerns for environmental protection, social equity, and the quality of life, cultural diversity, and a dynamic, viable economy delivering jobs and prosperity for all. It has its roots in sustainable development and there can be some confusion as to what "sustainable tourism" means. There is now broad consensus that tourism should be sustainable. In fact, all forms of tourism have the potential to be sustainable if planned, developed and managed properly. Tourist development organizations are promoting sustainable tourism practices in order to mitigate negative effects caused by the growing impact of tourism, for example its environmental impacts.
Enotourism, oenotourism, wine tourism, or vinitourism refers to tourism whose purpose is or includes the tasting, consumption or purchase of wine, often at or near the source. Where other types of tourism are often passive in nature, enotourism can consist of visits to wineries, tasting wines, vineyard walks, or even taking an active part in the harvest.
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Culinary tourism or food tourism or gastronomy tourism is the exploration of food as the purpose of tourism. It is considered a vital component of the tourism experience. Dining out is common among tourists and "food is believed to rank alongside climate, accommodation, and scenery" in importance to tourists.
Rural tourism is a tourism that focuses on actively participating in a rural lifestyle. It can be a variant of ecotourism. Many villages can facilitate tourism because many villagers are hospitable and eager to welcome or host visitors. Agriculture has become more mechanized and requires less manual labor. This trend is causing economic pressure on some villages, which in turn causes young people to move to urban areas. There is however, a segment of the urban population that is interested in visiting the rural areas and understanding the lifestyle.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Artisans of Leisure is a luxury travel company offering private cultural tours in international destinations. The company offers tours in 70 countries on six continents.
Experience management is an effort by organizations to measure and improve the experiences they provide to customers as well as stakeholders like vendors, suppliers, employees, and shareholders. The concept posits that experiences comprise distinct economic offerings that create economic value and competitive advantage.
Sojern provides a digital marketing platform for the travel industry that utilizes programmatic buying and machine learning technology. Sojern partners with travel companies including airlines, OTAs, hotels, and rental car companies to collect anonymized traveler data based on consumers' online travel search and booking behavior.
Tourism impacts tourist destinations in both positive and negative ways, encompassing economic, political, socio-cultural, environmental, and psychological dimensions. The economic effects of tourism encompass improved tax revenue, personal income growth, enhanced living standards, and the creation of additional employment opportunities. Sociocultural impacts are associated with interactions between people with differing cultural backgrounds, attitudes and behaviors, and relationships to material goods. Tourism can also have significant political impacts by influencing government policies and promoting diplomatic relations between countries. Environmental impacts can be categorized as direct effects including environmental damage, wildlife destruction, deforestation, water pollution, and indirect effects, such as increased harvesting of natural resources to supply food, indirect air and water pollution. Tourism also has positive and negative health outcomes for local people. The short-term negative impacts of tourism on residents' health are related to the density of tourist's arrivals, the risk of disease transmission, road accidents, higher crime levels, as well as traffic congestion, crowding, and other stressful factors. In addition, residents can experience anxiety and depression related to their risk perceptions about mortality rates, food insecurity, contact with infected tourists, etc., which can result in negative mental health outcomes. At the same time, there are positive long-term impacts of tourism on residents' health and well-being outcomes through improving healthcare access positive emotions, novelty, and social interactions.
Overtourism is the congestion or overcrowding from an excess of tourists, resulting in conflicts with locals. The World Tourism Organization (UNWTO) defines overtourism as "the impact of tourism on a destination, or parts thereof, that excessively influences perceived quality of life of citizens and/or quality of visitor experiences in a negative way". This definition shows how overtourism can be observed both among locals, who view tourism as a disruptive factor that increasingly burdens daily life, as well as visitors, who may regard high numbers of tourists as a nuisance.
Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events. It typically involves direct interaction with a brand's representatives. It should not be confused with event management, which is a process of organizing, promoting and conducting events. Trade shows are an example of event marketing.
Sensory tourism is a form of tourism, that caters for people with vision impairment. Those suffering from vision impairment face many difficulties based around mainstream tourism such as access to information, navigation, safety and the knowledge of others around them. This has caused the visionless members of society to travel much less than those with no vision impairment. Combining the theories behind tourism in terms of its psychology and its relation to the senses, an inclusive experience for the visually disabled was developed. Sensory tourism engages the physical and multi-sensory aspects of tourism, enhancing the tourism experience specifically for those with, but also benefitting those without vision impairment.
Slow tourism is an alternative tourism choice in contrast to mass tourism. Slow tourism is a part of the sustainable tourism family, different from mainstream tourism and emphasizing the tourist’s greater personal awareness. It is characterized by reducing mobility and by taking time to explore local history and culture, while supporting the environment. The concept emerged from the Italian Slow Food movement and the Cittaslow movement.
References
- ↑ New York Times "New Frontier for Tourists: Your Home"
- ↑ "Why "Transformative Travel" Will Be the Travel Trend of 2017". Vogue. Retrieved 2018-11-08.
- ↑ Washington Post "Coming and Going: New hotel booking site, travel trends and more news"
- ↑ "Experiential Travel: Manipulative Marketing or Transformative Trend? - TRAVEL COLLECTING". TRAVEL COLLECTING. 2018-11-08. Retrieved 2018-11-08.
- ↑ Weekly Travel "African safaris: As experiential as it gets"
- ↑ Peak Management Company (2014). "The Rise of Experiential Travel" (PDF). Skift Special Report. Archived from the original (PDF) on 2021-08-15. Retrieved 2018-08-13.
- ↑ Google Books "Insights in strategic retail management"
- ↑ How Experiential Travel Can Change Your Life
- ↑ "U.S. Experiential Traveler Trends 2018: Annual Survey on Traveler Behavior, Motivations & Preferences". Skift Research. Retrieved 2018-08-13.
