Industry | Market Research |
---|---|
Founded | Belgium (2012) |
Founders | Olivier Tilleuil |
Headquarters | Ghent, Belgium & NY, USA |
Area served | Worldwide |
Services | Online Eye tracking & Facial Coding platform |
Number of employees | 150 (2020) |
EyeSee [1] is an American behavioral research (market research) company operating globally.
EyeSee operates in the USA (NYC), Belgium (Ghent), France (Paris), United Kingdom (London) and Serbia (Belgrade). [2]
Eye tracking technology [3] enables following the gaze, while people look at stimuli on the screen, to know what areas are seen, in what order and for how long. The outcomes of eye tracking are heat maps (visual representation of aggregated attention), areas of interest and gaze plots (viewing order).
Facial coding technology detects facial expressions and can register 7 basic emotions: happiness, surprise, confusion, disgust, fear, sadness and neutrality. Facial muscle movements are spontaneous, which makes facial coding an objective method for understanding emotional reactions.
An alternative (or complementary) technology that is a UX (user experience) platform that can register navigation patterns and clicks.
EyeSee was founded in 2012 by Olivier Tilleuil [4] who is currently the company’s CEO, [5] and plays an active role in the company.
The same year EyeSee won Bizidee – the biggest entrepreneurship competition in Belgium. The company was one of the Top 10 Flemish technology businesses of the future according to De Standaard. [6] In 2014, Olivier Tilleuil won the ‘BRAVE’ Award at 2014 BAQMaR Conference, [7] organized by the Belgian Association for Quali and Quanti Research. In May 2015, the company won Global Mobile Innovator Competition [8] in NYC .
The New Flemish Alliance is a Flemish nationalist and conservative political party in Belgium. The party was established in 2001 by the right-leaning faction of the centrist-nationalist People's Union (VU).
Same-sex marriage has been legal in Belgium since 1 June 2003. A bill for the legalization of same-sex marriages was passed by the Senate on 28 November 2002, and by the Chamber of Representatives on 30 January 2003. King Albert II granted his assent, and the bill entered into force on 1 June. Belgium was the second country in the world to legalise same-sex marriage, after the Netherlands. "Statutory cohabitation", a form of civil union open to any two legally consenting cohabiting persons, has been available since 1 January 2000.
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