Type of business | Public |
---|---|
Type of site | Online Magazine [1] |
Available in | English |
Headquarters | Lahore, Punjab, Pakistan |
Area served | World Wide |
Founder(s) | Shoaeb Shams and QuratulAin |
Key people | Shoaeb Shams, QuratulAin, Khawaja Pervaiz Saeed |
Industry | Fashion and Lifestyle |
Products | Fashion apparel and Lifestyle |
URL | http://www.fashioncentral.pk/ |
Launched | 2007 |
Fashion Central is an online fashion magazine based in Lahore, Pakistan covering events in Pakistani Fashion Industry. [2] The name Fashion Central comes from the idea of providing a central portal for all fashion-related affairs in Pakistan. The magazine won the PASHA ICT Award in 2010. [3]
Founded in 2007, Fashion Central was initially launched as an online E-commerce portal. After about 6 months the website was totally revamped and was reinvented as an online fashion [4] and lifestyle magazine. [5] In early 2011 the website added ecommerce as one of its services. The products being offered include apparel, perfumes, lifestyle items, and other fashion and lifestyle-related accessories. Delivery options are available for countries across the globe with multiple payment options. The products on sale [6] at FashionCentral are directly sourced from known designers.
The main categories are Pakistani fashion designers, [7] models, stylists, photographers, fashion events, [8] trends and lifestyle. Subcategories include health, beauty, parenting, fashion accessories, food and home décor. [9] [10] [11]
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