Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bike, air and public transportation. As of 2020, Google Maps was being used by over one billion people every month around the world.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Wrike, Inc. is an American project management application service provider based in San Jose, California. Wrike also has offices in Dallas, Tallinn, Nicosia, Dublin, Tokyo, Melbourne and Prague.
BBM, also known by its full name BlackBerry Messenger, was a proprietary mobile instant messenger and videotelephony application included on BlackBerry devices that allows messaging and voice calls between BlackBerry OS, BlackBerry 10, iOS, Android, and Windows Mobile users. The consumer edition for iOS and Android, BBM Consumer, was developed by Indonesian company Emtek under licence from BlackBerry Limited. The consumer edition for BlackBerry OS and BlackBerry 10, as well as the paid enterprise edition, called BBM Enterprise, were developed fully by BlackBerry Limited and continue to function. BBM Consumer for Android and iOS was shut down on 31 May 2019, however the paid enterprise version of the software, BBMe, is still supported on these platforms.
UC Browser is a web browser developed by mobile internet company UCWeb, a subsidiary of the Alibaba Group. It was the most popular mobile browser in India and Indonesia, and the second most popular one in China as of 2017. Its world-wide browser share as of May 2022 is 0.86% overall according to StatCounter.
Rebtel is a Swedish technology company founded in 2006 by Hjalmar Winbladh and Jonas Lindroth. With its roots in international calling, it sells products and services to migrants and international nomads. Its services include international calling, messaging, and mobile money delivered in applications for Android, iPhone, and Windows Phone.
Sky Go is a streaming television service from Sky Group provided free for Sky TV subscribers in the United Kingdom and Ireland. It complements Sky TV by allowing subscribers to watch live and on demand Sky TV via an internet connection on the go. The Sky Go app is available on Windows and Mac computers and also on Android and iOS devices.
Tourism Radio is a travel technology company based in Cape Town, South Africa, which produces location-based technology used in customized GPS in-car devices and IOS and Android mobile applications. The technology allows the user to take a tour of a city or pre-defined area, with geo-located, pre-recorded audio travel information triggering automatically as the user approaches them. The Tourism Radio in-car device plugs into a standard vehicle cigarette lighter and broadcasts a selection of local and international music along with location-specific travel information about the area the vehicle is driving through. Currently, there are approximately 3,300 of these devices used in South Africa, Namibia, New Zealand and Angola. Distribution of the devices to tourists is done in partnership with local Destination Marketing Organisations (DMOs) and car/motorhome rental agencies. The iOS and Android applications do not broadcast a selection of music, but use the same geo-location principle to give the user relevant travel information about the area they are in. This includes information about a general area or suburb, as well as information about specific points of interest, such as museums, art galleries, historical attractions, restaurants, nature walks, beaches, etc.
Apperian, Inc. was a Boston-based software company. They provided a mobile application management platform that does not require app code modifications or software development kits (SDKs). Apperian sold cloud-based or on-premises software through a privately branded enterprise app store to employees and contracted workers without requiring the device to be managed.
Google Drive is a file storage and synchronization service developed by Google. Launched on April 24, 2012, Google Drive allows users to store files in the cloud, synchronize files across devices, and share files. In addition to a web interface, Google Drive offers apps with offline capabilities for Windows and macOS computers, and Android and iOS smartphones and tablets. Google Drive encompasses Google Docs, Google Sheets, and Google Slides, which are a part of the Google Docs Editors office suite that permits collaborative editing of documents, spreadsheets, presentations, drawings, forms, and more. Files created and edited through the Google Docs suite are saved in Google Drive.
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device.
BlueStacks is an American technology company recognized for its creation of the BlueStacks App Player and other cloud-based cross-platform products. The BlueStacks App Player enables the execution of Android applications to run on computers running Microsoft Windows or macOS. The company's establishment traces back to 2009, founded by Jay Vaishnav, Suman Saraf, and Rosen Sharma.
App store optimization (ASO) is the process of increasing an app or game’s visibility in an app store, with the objective of increasing organic app downloads. Apps are more visible when they rank highly on a wide variety of search terms, maintain a high position in the top charts, or get featured on the store. Additionally, app store optimization encompasses activities that aim to increase the conversion of app impressions into downloads.
Microsoft SwiftKey is a virtual keyboard app originally developed by TouchType for Android and iOS devices. It was first released for Android in July 2010, followed by an iOS release in September 2014 following Apple's implementation of third-party keyboard support.
Microsoft mobile services are a set of proprietary mobile services created specifically for mobile devices, they are typically offered through mobile applications and mobile browser for Windows Phone, | platforms, BREW, and Java. Microsoft's mobile services are typically connected with a Microsoft account and often come preinstalled on Microsoft's own mobile operating systems while they are offered via various means for other platforms. Microsoft started to develop for mobile computing platforms with the launch of Windows CE in 1996 and later added Microsoft's Pocket Office suite to their Handheld PC line of PDAs in April 2000. From December 2014 to June 2015, Microsoft made a number of corporate acquisitions, buying several of the top applications listed in Google Play and the App Store including Acompli, Sunrise Calendar, Datazen, Wunderlist, Echo Notification Lockscreen, and MileIQ.
News360 was a personalized news aggregation app for smartphones, tablets and the web. It attempted to learn a user's interests by analyzing their interaction with news stories on the app and using semantic analysis and natural language processing to create an Interest Graph and construct a unique feed of relevant content for each user. The app claims an audience of more than 4 million users.
In the context of mobile apps, deep linking consists of using a uniform resource identifier (URI) that links to a specific location within a mobile app rather than simply launching the app. Deferred deep linking allows users to deep link to content even if the app is not already installed. Depending on the mobile device platform, the URI required to trigger the app may be different.
Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month.
Here WeGo is a web mapping and navigation service, operated by HERE Technologies and originally developed by Nokia. In 2013, HERE Technologies released HERE Maps for Windows Phone and the World Wide Web as a revamped version of Nokia Maps. HERE Technologies released the HERE Maps application to the Android platform on December 10, 2014, and later for iOS on March 11, 2015. The company changed the product name to HERE WeGo in July 2016. It is the default maps service provider for the Amazon Fire tablets and smartphones.
Crashlytics was a Boston, Massachusetts-based software company founded in May 2011 by entrepreneurs Wayne Chang and Jeff Seibert. Crashlytics helps collecting, analyzing and organizing app crash reports.
