Flutie Flakes

Last updated
Flutie Flakes
Flutie Flakes 10th Anniversary Box.jpg
The 10th anniversary limited edition box
Nutritional value per 3/4 Cup (31 grams)
28 (9%)
Sugars 13 g
Dietary fiber <0 g
Fat
0 mg (0%)
Saturated 0 mg (0%)
1 g
Other constituentsQuantity
Cholesterol0 mg (0%)
†Percentages estimated using US recommendations for adults, [1] except for potassium, which is estimated based on expert recommendation from the National Academies. [2]
Source:

Flutie Flakes is the name of a brand of frosted corn flakes breakfast cereal named for American football quarterback Doug Flutie.

Contents

The brand was created in 1998, after Flutie, then the starting quarterback for the Buffalo Bills, saw his popularity soar because of his scrambling, last quarter heroics and his impressive win–loss record. A large portion of the profits made from sales of Flutie Flakes were donated to the Doug Flutie Jr. Foundation for Autism, created in honor of Flutie's son who has Childhood disintegrative disorder, a very rare severe late onset form of autism spectrum disorder. [3] The goal of the foundation is to create awareness of autism and to seek a cure.

PLB Sports and Entertainment (PLBSE) of Pittsburgh was hired to oversee marketing, product development, packaging, and sales. The cereal was originally made by Jasper Foods, a private-label producer. [4] Initially, PLB Sports intended to produce just 50,000 boxes, but wound up selling more than 3 million. [5] When the millionth box came off the production line in December 1998, it was put up for auction online and was sold for over $1,400. [6]

Flutie Flakes remained popular in the region even after Flutie was controversially benched [7] for Rob Johnson.

Four box designs of Flutie Flakes were featured. The first edition is red and features two images of Flutie in blue Bills uniforms. The second edition, released in 1999, is blue with a picture of Flutie in a red jersey similar to what quarterbacks wear in practice but also fitting the team's color palette. The 2000 third edition is white, blue, and red and features Flutie in a white Bills uniform. After Flutie signed with the San Diego Chargers in 2001, the third edition photo was altered to match the Chargers' color scheme and was placed on top of a navy, yellow, and white design. Additionally, the 2001 box reads "Super-Charged" above the Flutie Flakes logo, replacing the "Collector's Box" text that is featured in the three Buffalo editions of the cereal.

In 2008, Flutie Flakes were re-introduced for a limited time commemorating the 10-year anniversary. [3] A 20th anniversary version was re-released in December 2019. [8] [9]

Other products

The 1998 and 1999 editions of Flutie Flakes were also complemented by Flutie Flakes Chocolate Bars. The candy bars feature Flutie Flakes cereal inside milk chocolate. [10] After being chosen to the 1999 Pro Bowl, the second edition of the chocolate bar featured a new color scheme and honors the accomplishment by making a special collector's edition of the treat.

Flutie Fruities are a brand of fruit snacks [11] developed during Flutie's 2001 season with the Chargers. [12]

Each edition of the cereal came with product offers on the reverse. Fans could mail in to purchase t-shirts, teddy bears, footballs, ball caps, and even CDs featuring Flutie's own band, The Flutie Gang.

So far, no Flutie Flakes-related products have featured his CFL uniforms from the BC Lions, Calgary Stampeders, and Toronto Argonauts, in spite of his three Grey Cup victories. [13]

PLB Sports has produced cereal brands for other celebrities, mostly football players (as of 2020, it produces branded cereals featuring JuJu Smith-Schuster, Josh Allen, Patrick Mahomes, Tyler Herro, Aaron Jones, and the late The Joy of Painting host Bob Ross, along with a line of mustards endorsed by Ed McCaffrey and sauces endorsed by Stefon Diggs). It previously produced branded cereals for baseball and hockey players. [14] Of the various product lines PLB Sports has released, Flutie Flakes has been the longest-running, with the Allen cereal, Josh's Jaqs (a red-and-blue fruit ring cereal), being the only other to last at least three cycles. [15] PLB founder Ty Ballou, a self-professed Pittsburgh Steelers fan, has acknowledged the debt he has to Bills Mafia for keeping his company solvent. [15]

Controversy

Flutie Flakes became the subject of a minor controversy in January 1999 when Miami Dolphins Dolphins head coach Jimmy Johnson poured Flutie Flakes on the ground and invited his team to stomp on it after defeating Flutie in a playoff game; [16] as the product was created to help individuals with autism, Flutie was upset that Johnson would use it in such a manner. Johnson issued a public apology. [11]

Related Research Articles

<span class="mw-page-title-main">Doug Flutie</span> American football player (born 1962)

Douglas Richard Flutie is an American former football quarterback who played professionally for 21 seasons. He played 12 seasons in the National Football League (NFL), eight seasons in the Canadian Football League (CFL), and one season in the United States Football League (USFL). Flutie played college football for the Boston College Eagles, winning the Heisman Trophy in 1984 amid a season that saw him throw the game-winning touchdown pass in the final seconds against the Miami Hurricanes. He chose to begin his professional career with the USFL's New Jersey Generals; his unavailability to NFL teams resulted in him being selected 285th overall by the Los Angeles Rams in the 11th round of the 1985 NFL Draft, the lowest drafting of a Heisman winner. After the USFL folded, Flutie spent his first four NFL seasons with the Chicago Bears and the New England Patriots.

<span class="mw-page-title-main">Frosted Flakes</span> WK Kellogg Co brand of sugar-coated corn flakes

Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co for the United States, Canada, and Caribbean markets and by Kellanova for the rest of the world, and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.

<span class="mw-page-title-main">Cheerios</span> Breakfast cereal made by General Mills

Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats.

<span class="mw-page-title-main">Wheaties</span> Breakfast cereal made by General Mills

Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn's Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes.

Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.

<span class="mw-page-title-main">Music City Miracle</span> 2000 event in American football

The Music City Miracle was an American football play that took place on January 8, 2000, during the National Football League's (NFL) 1999–2000 playoffs. It occurred at the end of the American Football Conference (AFC) Wild Card playoff game between the Tennessee Titans and Buffalo Bills at Adelphia Coliseum in Nashville, Tennessee. After the Bills had taken a 16–15 lead on a field goal with 16 seconds remaining in the game, on the ensuing kickoff return, Titans tight end Frank Wycheck threw a lateral pass across the field to Kevin Dyson, who then ran 75 yards to score the winning touchdown to earn a 22–16 victory.

Robert Garland Johnson is an American former professional football player who was a quarterback in the National Football League (NFL). He played college football for the USC Trojans and was a fourth-round pick in the 1995 NFL Draft by the expansion team Jacksonville Jaguars.

<span class="mw-page-title-main">Cleo Lemon</span> American gridiron football player and coach (born 1979)

Cleo Lemon Jr. is an American former professional football player who was a quarterback in the National Football League (NFL) and Canadian Football League (CFL). He played college football for the Arkansas State Red Wolves. Lemon was signed by the Green Bay Packers as an undrafted free agent in 2002. He was also a member of the San Diego Chargers, Miami Dolphins, Jacksonville Jaguars, Baltimore Ravens, and Toronto Argonauts.

<span class="mw-page-title-main">1999 Pro Bowl</span> National Football League all-star game

The 1999 Pro Bowl was the NFL's all-star game for the 1998 season. The game was played on February 7, 1999, at Aloha Stadium in Honolulu. For the fourth time in the past five years, the AFC beat the NFC, doing so 23–10. Keyshawn Johnson of the New York Jets and Ty Law of the New England Patriots were the game's MVPs. This game was also the last game in the careers of Denver Broncos quarterback John Elway and of Detroit Lions running back Barry Sanders. The referee was Dick Hantak.

The history of the Buffalo Bills began in 1960, when the team began play as a charter member of the American Football League (AFL), winning two consecutive AFL titles in 1964 and 1965. The club joined the National Football League (NFL) as part of the 1970 AFL-NFL merger. The Bills have the distinction of being the only team to advance to four consecutive Super Bowls between 1990 and 1993, but also the regrettable distinction of losing all four of them.

Flutie may refer to the following:

The 2001 San Diego Chargers season was the franchise's 32nd season in the National Football League (NFL) and the 42nd overall and the third and final season under head coach Mike Riley. The team improved on their 1–15 record in 2000 to finish 5–11 but missed the playoffs for the 6th straight year. It was Mike Riley's final season as the team's head coach. At the end of the season running back LaDainian Tomlinson won the Offensive Rookie of the Year award. Despite finishing 5–11 after losing their final nine games of the season, eight of the Chargers' losses were by less than a touchdown, five of them were by three points, and three of them were by ten points.

The 2000 Buffalo Bills season was the team's 41st and 31st as part of the National Football League. The Bills total offense ranked 9th in the league and their total defense ranked 3rd in the league. The 2000 season was the first since the 1987 season that long-time Bills players Bruce Smith, Andre Reed and Thurman Thomas were not on the team together, as all were released just days after the Bills were eliminated from the 1999 playoffs. Smith and Reed signed with the Redskins, while Thomas signed with the Dolphins. The Buffalo Bills finished in fourth place in the AFC East and finished the National Football League's 2000 season with a record of 8 wins and 8 losses. Though the Bills were 7–4 after eleven games, they lost their next four in a row, only avoiding a losing season in the final game of the year.

The 2001 season was the Buffalo Bills' 42nd season. Previous head coach Wade Phillips was fired, and was replaced by Tennessee Titans defensive coordinator Gregg Williams. At 3–13, they finished the season with the worst record in the whole American Football Conference and at last place in the AFC East division for the first time since 1985.

The 1998 Buffalo Bills season was the team's 39th season, and 29th in the National Football League (NFL). The season marked an important development in the Bills’ history as a quarterback controversy would consume the whole season between Rob Johnson and Doug Flutie. It would also mark the beginning of the Wade Phillips era. The Bills improved on the previous season's output of 6–10, and finished second in the AFC East with a 10–6 record, and would qualify for the playoffs only to lose in the wild card round to the Miami Dolphins.

<span class="mw-page-title-main">T.O.'s Honey Toasted Oats</span>

T.O.’s Honey Toasted Oats or "T.O.'s" is the name of a brand of Honey Nut Toasted Oats breakfast cereal named after wide receiver Terrell Owens.

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.

<span class="mw-page-title-main">Bills–Patriots rivalry</span> American football rivalry

The Bills–Patriots rivalry is an American football rivalry between the Buffalo Bills and the New England Patriots of the National Football League (NFL). Both teams are members of the East division of the American Football Conference (AFC) and play two games against each other annually. The series debuted in 1960 when both were charter members of the American Football League (AFL). The two clubs have combined for seventeen AFL or AFC championships, the most of any two teams in the AFC East. In addition, either the Patriots or Bills have won the AFC East division in 28 out of 35 seasons since 1988.

<span class="mw-page-title-main">Josh Allen</span> American football player (born 1996)

Joshua Patrick Allen is an American football quarterback for the Buffalo Bills of the National Football League (NFL). He played college football at Wyoming, where he was a bowl game MVP, and was selected seventh overall by the Bills in the 2018 NFL draft.

References

  1. ↑ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels" . Retrieved 2024-03-28.
  2. ↑ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington (DC): National Academies Press (US). ISBN   978-0-309-48834-1. PMID   30844154.{{cite book}}: CS1 maint: multiple names: authors list (link)
  3. 1 2 "Ex-Pats, BC QB Flutie to re-release Flutie Flakes » Sports » SalemNews.com, Salem, MA". Salemnews.com. Archived from the original on 2013-02-01. Retrieved 2012-09-13.
  4. ↑ "FLUTIE FLAKES ARE SCORING BIG IN BUFFALO, NEW ENGLAND". Supermarket News. 1998-11-23. Retrieved 2021-06-13.
  5. ↑ "Cereal sensation Flutie Flakes return for 10th anniversary". Archived from the original on 2019-07-12. Retrieved 2019-07-12.
  6. ↑ "Flutie Looms Tall as a Fund-Raiser for Children's Charities". Los Angeles Times . 26 January 1999.
  7. ↑ steve b. (July 2011). "Worst Moments In Bills History, No. 20: Rob Johnson Over Doug Flutie". Buffalo Rumblings. Retrieved 2012-09-13.
  8. ↑ @darrenrovell (December 3, 2019). "Flutie Flakes will be back into the..." (Tweet) – via Twitter.
  9. ↑ "A breakfast renaissance: Flutie Flakes returning after 20 years". ESPN.com. 2019-12-03. Retrieved 2021-06-13.
  10. ↑ "Flutie Flakes Scoreboard: 1 Million Boxes and Counting". 24 December 1998.
  11. 1 2 Jason Plautz (2012-04-11). "11 Athletes Who Had Their Own Cereals". Mental Floss. Retrieved 2012-09-13.
  12. ↑ Roe, Jim (2012-02-27). "Justin Verlander Aims for Number One in Cereal Sales: A Fan's Take - MLB - Yahoo! Sports". Sports.yahoo.com. Retrieved 2012-09-13.[ permanent dead link ]
  13. ↑ "Canadian Football Hall of Fame - Doug Flutie". Cfhof.ca. 1984-11-23. Retrieved 2012-09-13.
  14. ↑ PLB Sports & Entertainment retrieved September 12, 2020
  15. 1 2 Veronica, Nick (2022-08-17). "Josh Allen enters rarefied air with third edition of Josh's Jaqs cereal". WROC-TV. Retrieved 2022-08-19.
  16. ↑ "CNN/SI - 1998-99 AFC Wild Card - Buffalo at Miami - Dolphins hold off Flutie, Bills for 24-17 wild-card win - Saturday January 02, 1999 09:17 PM". Sportsillustrated.cnn.com. Retrieved 2012-09-13.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.