 | |
| Type | Photo processing |
|---|---|
| Founded | 2003 [1] |
| Headquarters | , |
Area served | UK, and over 20 countries on Continental Europe [2] |
Key people | Klaas Brumann (Owns the controlling interest in FotoInsight) [3] |
| Website | http://fotoinsight.com/ |
FotoInsight is a digital photo processing service for Windows, Mac OS and Linux users that was founded in 2003 in Cambridge, England, and is Europe's largest independent photo printer. [2]
FotoInsight employs over 4,000 staff. [2] across Europe with over 3 billion photo prints printed annually. [2] FotoInsight's managing director Klaas Brumann owns a controlling interest in the company. [3]
In June 2005, Intel Corp's UK division threatened legal action against FotoInsight for trademark infringement [4] due to FotoInsight's use of the name slogan "The 'INSIDE' format" which Intel argued that it had coined when it started using the slogan "Intel Inside" for computers with their processors in 1991. [4] FotoInsight eventually backed down and changed their slogan [4] to "FotoInsight Limited", partly on account of the differences of trademark law in over 20 EU member countries in which they were attempting to set up business. [4] In addition, Intel's threat of legal action against FotoInsight resulted in a form of the Streisand effect for FotoInsight and resulted in a large increase of brand recognition, notoriety and business due to the press coverage of the action by Intel. [4]
FotoInsight also has the option to take images taken from Google Earth and print and ship them in individual photographic prints. [5] FotoInsight also offers the options of taking Photographs from Google Earth and, making them into postcards or greeting cards, using other Google Earth photographs or user supplied photographs. [5]
Photography is the art, application, and practice of creating durable images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is employed in many fields of science, manufacturing, and business, as well as its more direct uses for art, film and video production, recreational purposes, hobby, and mass communication.
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