Ronald Martin Popeil, was an American inventor and marketing personality, and founder of the direct response marketing company Ronco. He made appearances in infomercials for the Showtime Rotisserie and coined the phrase "Set it, and forget it!" as well as popularizing the phrase, "But wait, there's more!" on television as early as the mid-1950s.
Racine is a city in and the county seat of Racine County, Wisconsin, United States. It is located on the shore of Lake Michigan at the mouth of the Root River. Racine is situated 22 miles (35 km) south of Milwaukee and approximately 60 miles (100 km) north of Chicago. It is the principal city of the US Census Bureau's Racine metropolitan area. The Racine metropolitan area is, in turn, counted as part of the Milwaukee combined statistical area. As of the 2020 U.S. Census, the city had a population of 77,816, making it the 5th largest city in Wisconsin. In January 2017, it was rated "the most affordable place to live in the world" by the Demographia International Housing Affordability survey.
Burlington is a city in Racine and Walworth counties in the U.S. state of Wisconsin, with the majority of the city located in Racine County. The population of the city was 10,464 as of the 2010 census.
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
Ginsu is a brand of direct marketed knives, owned by Scott Fetzer Company, a Berkshire Hathaway Company, that was made popular in the United States by being sold on television using infomercials characterized by hawker and hard sell pitch techniques. The ads fueled sales of between two and three million Ginsu sets between 1978 and 1984.
Pleasant Thiele Rowland is an American educator, reporter, writer, entrepreneur and philanthropist. Rowland is best known for creating the American Girl brand. She is also notable for her efforts to redevelop historic properties in Aurora, New York, where she created a partnership with her alma mater Wells College.
Quad is an American commercial printing company which offers marketing strategy and management services, based in Sussex, Wisconsin. It was founded as a printing company on July 13, 1971, by Harry V. Quadracci. Since 2014, the company has expanded its marketing services. The company has 50 printing facilities in 14 countries, including in Europe, Canada, India, and Latin America, with the majority in the United States. It prints numerous magazines, including Businessweek,Time, Sports Illustrated, People, and Milwaukee Magazine.
Ad Age is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine.
WPXE-TV is a television station licensed to Kenosha, Wisconsin, United States, broadcasting the Ion Television network to the Milwaukee area. It is owned and operated by the Ion Media subsidiary of the E. W. Scripps Company alongside NBC affiliate WTMJ-TV, with engineering and some master control operations run out of WTMJ-TV's Radio City facility on East Capitol Drive in Milwaukee. WPXE's transmitter is located on the WITI TV Tower on East Capitol Drive in Shorewood, Wisconsin.
Regency Mall is an enclosed super-regional shopping mall in Racine, Wisconsin. The mall has a gross leasable area of 872,409 square feet (81,049.4 m2). It features 110 retail spaces, and one remaining anchor store, Dunham's Sports. There are 2 vacant anchor stores that were once Boston Store and Burlington. The fourth original anchor store structure, formerly JCPenney, has been subdivided into three in-line stores. Located at the junction of state highways 31 and 11, the building is surrounded by several freestanding stores and restaurants, including a Target department store.
Guthy-Renker is a California-based direct-response marketing company that sells health and beauty products directly to consumers through infomercials, television ads, direct mail, telemarketing, e-mail marketing, and the Internet. Many of its products are endorsed by celebrities including actresses and musicians
Donald Richard Wadewitz II is an American sportscaster.
Richard I. Bong Air Force Base is an unfinished Air Force base. It was named after World War II aviator Major Richard Ira Bong. The base was intended to be an air defense fighter base for the Chicago and Milwaukee areas. It was conceived in the early 1950s and construction began in the mid-1950s. Construction had barely begun when the base was transferred to the Strategic Air Command. Eventually, the base was considered obsolete as it had become apparent to Air Force officials that the base would be redundant with installations nearby that would soon have space for more units. The base was abandoned in 1959 and disposed of the following year.
Three Harbors Council is a local council of the Boy Scouts of America serving three southeastern Wisconsin counties: Milwaukee County, Racine County, and Kenosha County. Its name and logo refer to the three major port cities of Milwaukee, Racine, and Kenosha on Lake Michigan.
Timothy R. Hawthorne is a businessperson known for his expertise in direct response marketing, specializing in direct response television (DRTV). He founded Hawthorne Direct, the first advertising agency dedicated to producing infomercials. He is the author of The Complete Guide to Infomercial Marketing. He has been called "the king of the infomercial."
Laughlin Constable is an American marketing communications agency with offices in Chicago and Milwaukee.
Eicoff is one of the top ten advertising agencies in Chicago. It specializes in direct response television (DRTV) advertising. It is known as the firm that popularized 1-800 call numbers and claims to have coined the "… or your money back" catchphrase.
Ardie A. Clark Halyard was a banker, activist and first woman president of the Milwaukee chapter of the National Association for the Advancement of Colored People (NAACP).
Katherine M. Gehl is an American businesswoman and published author. She was the president and CEO of her family-owned company, Gehl Foods, Inc. She served as a member of the board of directors of the Overseas Private Investment Corporation, a role to which she was nominated by President Barack Obama in 2010. She later founded the Institute for Political Innovation.
Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television. Rob Medved is the incumbent chief executive officer of the company.
