Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
A submarine sandwich, commonly known as a sub, hoagie, hero, Italian, grinder, wedge, or a spuckie, is a type of American cold or hot sandwich made from a cylindrical bread roll split lengthwise and filled with meats, cheeses, vegetables, and condiments. It has many different names.
A cheesesteak is a sandwich made from thinly sliced pieces of beefsteak and melted cheese in a long hoagie roll. A popular regional fast food, it has its roots in the U.S. city of Philadelphia, Pennsylvania.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.
Advertising mail, also known as direct mail, junk mail, mailshot or admail, letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Marketing Communications refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion.
Geno's Steaks is a Philadelphia restaurant specializing in cheesesteaks, founded in 1966 by Joey Vento. Geno's is located in South Philadelphia at the intersection of 9th Street and Passyunk Avenue, directly across the street from rival Pat's King of Steaks, which is generally credited with having invented the cheesesteak in 1933. The cheesesteak has since become a signature dish for the city of Philadelphia. After Joey Vento's death in 2011, restaurant ownership was passed to his son Geno Vento.
Joseph Myron Segel was an American entrepreneur. He was the founder of over 20 American companies, most notably QVC, an American television network, and the Franklin Mint, a producer of mail-order collectibles. Segel was named to the Direct Marketing Association's Hall of Fame in 1993. He was honored with a Lifetime Achievement Award from the Electronic Retailing Association and an honorary doctorate from Drexel University.
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing.
The cuisine of Philadelphia was shaped largely by the city's mixture of ethnicities, available foodstuffs and history. Certain foods have become associated with the city.
The following outline is provided as an overview of and topical guide to marketing:
Anthony Lucidonio Jr. better known as Tony Luke Jr. is an American restaurateur, musician, songwriter actor, and media host who founded the cheesesteak franchise Tony Luke's.
Tony Luke's is an American-based cheesesteak restaurant that was founded in 1992 by Tony Lucidonio and his sons, Tony Luke Jr. and Nicky Lucidonio at its original location at 39 East Oregon Avenue in South Philadelphia. The franchise has since expanded, with 16 locations in Pennsylvania and New Jersey, one location each in Washington, DC, Maryland & Texas as well as one in Bahrain.
White House Sub Shop is a submarine sandwich deli founded in 1946 at Atlantic City, New Jersey which sells various specialty sandwiches. The deli is considered a historic landmark and has served multiple celebrities.
Dalessandro's Steaks & Hoagies is a cheesesteak restaurant that was founded in 1960 in Roxborough, a neighborhood in Philadelphia, Pennsylvania, United States. In 2011, when referring to Dalessandro's, The New York Times declared that "Philly food could be summed up by those cheese steaks".
PrimoHoagies Franchising, Inc. , doing business as PrimoHoagies, is a United States east coast-based, fast casual restaurant chain founded in 1992 in South Philadelphia. Primo Hoagies has over 95 locations in seven states, Pennsylvania, Delaware, New Jersey, Maryland, South Carolina, Florida and Virginia.
A Philly taco, also known as South Street Sushi, or the Lorenzo's-Jim's Challenge, is a sandwich consisting of a cheesesteak wrapped in a jumbo slice.
Donkey's Place is a restaurant and bar founded in 1943 in the Parkside neighborhood of Camden, New Jersey, which sells various sandwiches. The deli is known for its hoagies and cheesesteaks.
Shut Up and Eat was a sandwich shop in Portland, Oregon. The business was established as a food cart in 2010 by John Fimmano and Glenn Hollenbeck, and later became a brick and mortar operation in 2012. Shut Up and Eat garnered a positive reception and was considered one of the city's best sandwich shops, before closing in 2019.
