Type | Drink mix |
---|---|
Manufacturer | Gamma Labs |
Country of origin | United States |
Introduced | 2012 |
Website | gfuel |
G Fuel (stylized in all uppercase as G FUEL) is a brand of caffeinated drink mix sold by Gamma Labs, based in West Babylon, New York. [1] [2] It is marketed as a supplement for gaming that is designed to improve focus and reaction time.[ citation needed ]
G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others. [3]
A serving of G Fuel contains 140 to 150 mg of caffeine. [4] [5] G Fuel is available in multiple flavors, typically fruit-based, such as fruit punch, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies, [6] [7] [8] game studios, [9] [10] video game media companies, [11] and musicians, to create custom, promotional flavors. [12]
In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's Proposition 65. [13]
In June 2022, Gamma Labs fired seven of its talent managers, citing "restructuring", after a company executive allegedly used a slur and made derogatory statements while on a team call. [14] G Fuel also banned users who mentioned the event from their Twitch live chat. Meanwhile, they have not made an official statement on the event. [15] Several content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident. [16]
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