Gadget Flow

Last updated
Gadget Flow Inc
Company type C corporation
Industry Online Retail, Internet Marketing
FoundedAugust 15, 2012;11 years ago (2012-08-15)
FoundersEvan Varsamis, Cassie Ousta, Mike Chliounakis
Headquarters New York City, New York, U.S.
Area served
Worldwide
Services Online shopping, Internet marketing
Website thegadgetflow.com

Gadget Flow (also known as The Gadget Flow) is a curated e-commerce marketplace based in New York City. It was launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis. [1] [2] [3] With 22 million visits per month, it is among the largest product-search engines, emphasizing product research from platforms such as Amazon, Etsy, Kickstarter, IndieGogo, and other crowdfunding platforms. [4] [5] [6] [7] [8]

Contents

History

In 2012, Gadget Flow was founded in an apartment in Athens, Greece by college students Evan Varsamis, Cassie Ousta, and Mike Chliounakis as a design inspiration blog. [9] Its first revenues came from banner advertising around published content on new products from Greek designers and artists on Amazon.com and Etsy. [9] The team added a “buy now” button after each product review, redirecting visitors to the artisan's website. [9] [10]

In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business. [5] [11] The company drew attention from its exhibitions at tech events and conferences, including Web Summit Dublin held in November 2014 and The Next Web Conference NYC held in November 2015. [12] [13]

In 2014 the site launched iOS and Android applications for product search. [1] Product features include live video product reviews with interactive question-and-answer sessions. [5] [1]

The company launched The Gadget Flow Shop in August 2016. [1] [14] [15]

In 2018 Gadget Flow launched the first episode of its podcast about marketing, crowdfunding, and product placement. [16] [17]

In 2023, Gadget Flow was acquired by The Crowdfunding Formula.[ citation needed ]

Leadership

Gadget Flow is managed by CEO Astghik Azaryan.

Other key executives are:

Products and services

Gadget Flow assists customers to discover, buy and save on products. [20] The company advertises brands and businesses to their targeting community. [21]

As of 2017, Huffington Post reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps. [22] [23] [24]

In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and simultaneous localization and mapping technology to show products in augmented reality. [25]

Recognitions

In October 2016 The Next Web named The Gadget Flow one of the most promising tech startups of 2016. [5]

In 2017 Entrepreneur magazine listed the site as a "secret weapon" to crowdfunding success. [26] [27]

Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by Entrepreneur magazine's 2017 Entrepreneur 360 list. [28]

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References

  1. 1 2 3 4 "Introducing the Official The Gadget Flow Shop". CNN Greece. Retrieved 29 November 2016.
  2. ↑ "Can Startups Survive in Greece?". Geek Time. Retrieved 29 November 2016.
  3. ↑ "What Potential Employers Want to Know Most is Not on Your Resume". My San Antonio. Retrieved 29 November 2016.
  4. ↑ "What PR Pros Can Learn From Successful Organic Growth". AdWeek. Retrieved 6 March 2017.
  5. 1 2 3 4 "The Gadget Flow Knows What you Want". The Next Web. Retrieved 29 November 2016.
  6. ↑ "The Gadget Flow presents the official shop". Huffington Post. Retrieved 2 December 2016.
  7. ↑ "A product discovery platform that simplifies online product exploration". WIO News. Retrieved 4 December 2016.
  8. ↑ "How Gadget Flow Went From Ground Floor To 22M Viewers A Month (No VC Or PR Agents Involved)". Forbes magazine. Retrieved 6 March 2017.
  9. 1 2 3 "3 Greeks, One Startup, 200 Million Visits". Fortune Magazine. Retrieved 29 November 2016.
  10. ↑ "5 Top Gadget Gift Sites". PC World. Retrieved 29 November 2016.
  11. ↑ "How We Supercharged Growth Without Raising Money". Minute Hack. Retrieved 29 November 2016.
  12. ↑ "Exclusive Greek Startup Teams at Web Summit". Greek Reporter. Retrieved 29 November 2016.
  13. ↑ "How Digital Marketers Can Join the Authenticity Movement". Inc. magazine. Retrieved 6 March 2017.
  14. ↑ "The Gadget Flow Presents the Official Shop". Kathimerini. Retrieved 29 November 2016.
  15. ↑ "The Gadget Flow presents the official store". LIFO. Retrieved 29 November 2016.
  16. ↑ "Gadget Flow Podcasts". player.fm. Retrieved 2021-02-22.
  17. ↑ "The Gadhet Flow Episodes". podcast.thegadgetflow.com. Retrieved 2021-02-22.
  18. ↑ Graft, Brian de (2016-10-28). "The Gadget Flow knows what you want". The Next Web. Retrieved 2021-02-22.
  19. ↑ "About Us – Meet the Gadget Flow Team". Gadget Flow. Retrieved 2021-02-22.
  20. ↑ Graft, Brian de (2016-10-28). "The Gadget Flow knows what you want". The Next Web. Retrieved 2021-03-02.
  21. ↑ "Gadget Flow - We Curate You Discover - The Shorty Awards". shortyawards.com. Retrieved 2021-03-02.
  22. ↑ "Gadgets Official Shop" . Retrieved 13 July 2015.
  23. ↑ "6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products". The Huffington Post. Retrieved 6 March 2017.
  24. ↑ "5 Smart Shopping Apps Taking the Retail World by Storm". Huffington Post. Retrieved 24 January 2018.
  25. ↑ "Augmented Reality Marketplaces". Trend Hunter. Retrieved 24 January 2018.
  26. ↑ "3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success". Entrepreneur magazine. Retrieved 6 March 2017.
  27. ↑ "Does Your Product Have To Be Unique To Be Successful?". Inc. Retrieved 24 January 2018.
  28. ↑ "The Best Entrepreneurial Companies in America". Entrepreneur. Retrieved 2020-03-12.
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