LiveJournal, stylised as LiVEJOURNAL, is a Russian-owned social networking service where users can keep a blog, journal, or diary.
Myspace is a social networking service based in the United States. Launched on August 1, 2003, the site was the first social network to reach a global audience, and had a significant influence on technology, pop culture and music. The site played a critical role in the early growth of companies like YouTube, and created a developer platform that launched the successes of Zynga, RockYou and Photobucket, among others. From 2005 to 2009, Myspace was the largest social networking site in the world.
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
TV.com was a website owned by Red Ventures that covered television series and episodes with a focus on English-language shows made or broadcast in Australia, Canada, Ireland, Japan, New Zealand, the United States, and the United Kingdom. Originally launched by CNET in the mid-1990s, the website was transformed in 2005 when CNET acquired the website TV Tome and incorporated its assets into the new website's composition. CNET Networks, including the TV.com site, would later be purchased by CBS in 2008. In its heyday, TV.com emphasized user-generated content listings for a wide variety of programs that included episode air dates, descriptions, news, season listings, notes, credits, trivia, and a forum section.
A social networking service or SNS is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections.
Meebo was an instant messaging and social networking service provider. It was founded in September 2005 by Sandy Jen, Seth Sternberg, and Elaine Wherry, and was based in Mountain View, California. Initially the company offered a web-based instant messenger service, extending its offer in more general online chat and even social networking directions. In June 2012, Google acquired Meebo to merge the company's staff with the Google+ developers team.
BlackPlanet is an African-American social networking service for matchmaking and job postings; it also has forums for discussion on political and social issues.
MiGente.com was an online social-networking site specifically targeting the Hispanic community. It was launched in 2000. Its former parent company, Community Connect Inc., claimed that MiGente.com was the fastest growing English language site for the Hispanic community with over 3 million registered members. Members come from a variety of Hispanic backgrounds.
AsianAve or Asian Avenue was a social networking service that focused on Asian Americans. The platform was shut down and the URL now redirects to its sister site, BlackPlanet.
Chikka, short for Chikka Text Messenger, was an Internet-based instant messaging application that supports free SMS or text messaging between online users and offline mobile subscribers. Chikka was released by Chikka Philippines, Inc. in the early 2000 and eventually established its connection with the country's network operators Smart Communications (2001), Globe Telecom (2002) and Sun Cellular (2004). With up to billions of messages being exchanged between online and mobile communities worldwide through Chikka, it is probably the world's first commercially successful integration of web and mobile utilities.
Tagged is a social discovery website based in San Francisco, California, founded in 2004. It allows members to browse the profiles of any other members, and share tags and virtual gifts. Tagged claims it has 300 million members as of 2014. As of September 2011, Quantcast estimates Tagged monthly unique users at 5.9 million in the United States, and 18.6 million globally. Michael Arrington wrote in April 2011 that Tagged is most notable for the ability to grow profitably during the era of Facebook.
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
Social network aggregation is the process of collecting content from multiple social network services into one unified presentation. The task is often performed by a social network aggregator, which pulls together information into a single location, or helps a user consolidate multiple social networking profiles into one profile. Various aggregation services provide tools or widgets to allow users to consolidate messages, track friends, combine bookmarks, search across multiple social networking sites, read RSS feeds for multiple social networks, see when their name is mentioned on various sites, access their profiles from a single interface, provide "lifestreams", and so on. Social network aggregation services attempt to organize or simplify a user's social networking experience, although the idea has been satirized by the concept of a "social network aggregator aggregator".
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. Targeted advertising is concentrated in certain traits and consumers who are likely to have a strong preference. These individuals will receive messages instead of those who have no interest and whose preferences do not match a particular product's attributes. This eliminates waste.
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising/digital marketing that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
We Heart It is an image-based social network. We Heart It describes itself as "A home for your inspiration" and a place to "Organize and share the things you love." Users can collect their favorite images to share with friends and organize into collections. Users can access the site through a web browser or We Heart It's iOS and Android mobile apps.
SCRUFF is an international social application for men seeking men that runs on iOS and Android devices. The app allows users to upload profiles and photos, and search for other members by location and shared interests. Users can directly message other users or they can use the app's “Woof” feature, which allows users to express interest in another user's profile.
The commercialization of the Internet refers to the creation and management of online services principally for financial gain. It typically involves the increasing monetization of network services and consumer products mediated through the varied use of Internet technologies. Common forms of Internet commercialization include e-commerce, electronic money, and advanced marketing techniques including personalized and targeted advertising. The effects of the commercialization of the Internet are controversial, with benefits that simplify daily life and repercussions that challenge personal freedoms, including surveillance capitalism and data tracking. This began with the National Science Foundation funding supercomputing center and then universities being able to develop supercomputer sites for research and academic purposes.
