The term grand cru is used in a non-official context in the names of some products, particularly beer, chocolate, whiskey and cognac, to denote a high-quality product. While the term grand cru is well defined with respect to vineyards, its use with respect to other products is unregulated.
In the 1980s, French chocolatiers responded to rising global competition by creating a new marketing message aiming to promote the "genuineness" of French chocolate. Some of the terms they used in this marketing included "vintage" and "grand cru". [1] The grand cru designation signifies that the beans in a bar all come from a certain country or region. [2]
Since the introduction of the grand cru, a new classification has arisen, that of the premier cru, which designates that the cocoa in a bar is sourced from a specific area, such as a plantation, within a country or region. A premier cru chocolate is typically considered to be of higher quality than a grand cru. This contrasts with the corresponding use of the terms in the wine market, where a grand cru wine is esteemed more highly than a premier cru. [2]
This term has been used for beers, especially in Belgium, to indicate a more elaborate version of a brand. [3] InBev produces a more complex version of Hoegaarden called Hoegaarden Grand Cru, [3] while the Rodenbach Brewery produces a Rodenbach Grand Cru. [4] Lindemans Brewery make a gueuze and a kriek beer under the name Cuvée René Grand Cru. [5]
Many breweries in the United States have also begun producing beers labeled "Grand Cru" to denote a limited production of a special or higher quality beer.
Stout is a dark, top-fermented beer with a number of variations, including dry stout, oatmeal stout, milk stout, and imperial stout.
Celis White is a beer brand. Pierre Celis revived the Belgian style witbier in 1965 in Hoegaarden then moved to Austin, Texas in 1991 to start the Celis Brewery, where the iconic witbier was being brewed amongst all his other beers like Grand cru Tripel, Pale Bock and raspberry.
Wheat beer is a top-fermented beer which is brewed with a large proportion of wheat relative to the amount of malted barley. The two main varieties are German Weizenbier and Belgian witbier; other types include Lambic, Berliner Weisse, and Gose.
Lambic is a type of beer brewed in the Pajottenland region of Belgium southwest of Brussels and in Brussels itself since the 13th century. Types of lambic beers include gueuze, kriek lambic and framboise. Lambic differs from most other beers in that it is fermented through exposure to wild yeasts and bacteria native to the Zenne valley, as opposed to exposure to carefully cultivated strains of brewer's yeast. This process gives the beer its distinctive flavour: dry, vinous, and cidery, often with a tart aftertaste.
Pale lager is a very pale-to-golden-colored lager beer with a well-attenuated body and a varying degree of noble hop bitterness.
Old ale is a form of strong ale. The term is commonly applied to dark, malty beers in England, generally above 5% ABV, and also to dark ales of any strength in Australia. It is sometimes associated with stock ale or, archaically, keeping ale, in which the beer is held at the brewery. In modern times, the line has blurred between Old Ale and Barley wine.
Burgundy wine is made in the Burgundy region of eastern France, in the valleys and slopes west of the Saône, a tributary of the Rhône. The most famous wines produced here, and those commonly referred to as "Burgundies," are dry red wines made from pinot noir grapes and white wines made from chardonnay grapes.
Rodenbach is a brewery in Roeselare, Belgium, now owned by Palm Breweries. It is noted for its barrel-aged sour beers in the Flemish red style.
Beer in Belgium includes pale ales, lambics, Flemish red ales, sour brown ales, strong ales and stouts. In 2018, there were 304 active breweries in Belgium, including international companies, such as AB InBev, and traditional breweries including Trappist monasteries. On average, Belgians drink 68 liters of beer each year, down from around 200 each year in 1900. Most beers are bought or served in bottles, rather than cans, and almost every beer has its own branded, sometimes uniquely shaped, glass. In 2016, UNESCO inscribed Belgian beer culture on their list of the intangible cultural heritage of humanity.
Gueuze is a type of lambic, a Belgian beer. It is made by blending young (1-year-old) and old lambics, which is bottled for a second fermentation. Because the young lambics are not fully fermented, the blended beer contains fermentable sugars, which allow a second fermentation to occur.
Lindemans Brewery is a Belgian family brewery based in Vlezenbeek, a small town in Flemish Brabant, southwestern Brussels. It produces lambics, a style of Belgian ale that uses raw wheat and wild yeast.
Cuvée is a French wine term that derives from cuve, meaning vat or tank. Wine makers use the term cuvée with several different meanings, more or less based on the concept of a tank of wine put to some purpose.
Cru is a wine term used to indicate a high-quality vineyard or group of vineyards. It is a French word which was originally used to refer to anything grown in a region and that region but is now mostly used to refer to a vineyard and its wines. The term is often used within classifications of French wine. By implication, a wine that displays the name of its cru on its wine label is supposed to exhibit the typical characteristics of this vineyard or group of vineyards. The terms premier cru and grand cru designate levels of presumed quality that are variously defined in different wine regions.
Duval-Leroy is a Champagne producer based in Vertus, a village in the Côte des Blancs region of Champagne. The house, founded in 1859, produces both vintage and non-vintage cuvées as well as a line of organic wines. The house of Duval-Leroy is also known for its pioneering role in promoting a sustainable development model for its viticulture.
Flanders red ale or Flemish red-brown, is a style of sour ale brewed in West Flanders, Belgium.
Hoegaarden Brewery is a brewery in Hoegaarden, Belgium, and the producer of a witbier, which is different from a wheat beer. Hoegaarden de-emphasizes hops, and is unfiltered, giving it the hazy, or milky, appearance--which makes it a wit (white) beer.
Tripel is a term used by brewers mainly in the Low Countries, some other European countries, and the U.S. to describe a strong pale ale, loosely in the style of Westmalle Tripel. The origin of the term is unknown, though the main theory is that it indicates strength in some way. It was used in 1956 by the Trappist brewery, Westmalle, to rename the strongest beer in their range, though both the term Tripel and the style of beer associated with the name, were in existence before 1956. The style of Westmalle's Tripel and the name was widely copied by the breweries of Belgium, and in 1987 another Trappist brewery, the Koningshoeven in the Netherlands, expanded their range with a beer called La Trappe Tripel, though they also produced a stronger beer they termed La Trappe Quadrupel. The term spread to the U.S. and other countries, and is applied by a range of secular brewers to a strong pale ale in the style of Westmalle Tripel.
Charles Finkel is a designer, entrepreneur, artist and founder of Bon-Vin, Merchant du Vin, and The Pike Brewing Company in Seattle, Washington. Charles began marketing wines from small family owned California wineries in the 1970s and was the first to market the wines of Washington state throughout the country. In an article in Wines and Vines Magazine in 1970, Finkel was the first to use the term "boutique wines" to describe small, family owned wines of quality.
A barrel-aged beer is a beer that has been aged for a period of time in a wooden barrel. Typically, these barrels once housed bourbon, whisky, wine, or, to a lesser extent, brandy, sherry, or port. There is a particular tradition of barrel ageing beer in Belgium, notably of lambic beers. The first bourbon barrel-aged beers were produced in the United States in the early 1990s.